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PUBLIC COURSE SOLUTIONS

Enhance the player experience with Tagmarshal's automated pace of play and optimization technology, driving repeat play and generating additional revenue while saving labor hours.

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ENHANCED PLAYER EXPERIENCES:

Proactive pace management based on real-time data results in quicker rounds and better pace of play and course flow.

DATA-DRIVEN DECISION-MAKING:

Our best-in-class data insights, paired with goal setting, drive continuous improvement across key metrics.

IMPROVED ON-COURSE EFFICIENCY:

Automation means one person can fulfill multiple roles, saving time and labor costs.

GENERATING ADDITIONAL REVENUE:

Quicker rounds and data-driven course management lead to additional tee time and capacity creation, resulting in green fee revenue gains and greater spending on F&B and at the pro shop.

SYSTEM FEATURES

  • AI-POWERED NEW SOFTWARE

    Powered by AI and machine learning based on data from more than 75 million rounds, the system features enhanced data visualization and analytics, making it easy to customize your Tagmarshal experience.

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  • ANALYTICS HUB

    A game-changing set of tools and data insights that will make managing your course easier and more effective, bringing together the data gathered across Tagmarshal’s set of features into one central, simplified hub.

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  • GEOFENCING

    Protect sensitive areas of the course and automate geofence breach alerts to drive compliance.

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  • HEATMAP VISUALIZATION

    Improve maintenance efficiency and accuracy by identifying which areas of the course are over- and under-utilized.

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  • PLAYER PROFILES

    Assign tee times based on historical pace data, offer personalized service and identify repeat players.

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  • TEE SHEET AUTO-ASSIGNMENT

    Build out player profiles, using automatic tee sheet assignment available via our integration with leading tee sheet providers.

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  • LIVE MAP

    Real-time, full line-of-sight of your course at the click of a button for proactive pace of play management and effective use of player assistants.

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  • TRACK MAP

    A complete record of every individual round played to aid with fact-based discussions with players.

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  • GOAL SETTING

    Set goals within the Analytics Hub for all key metrics, helping to track progress, manage, optimize, and report on performance with ease.

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  • GAP TIME MONITOR

    Manage field flow via a visual representation of the distance and time between groups, and identify opportunities to reduce gaps and optimize tee sheet capacity.

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  • CADDIE MANAGEMENT MODULE

    Assign and manage your caddies with ease, whether they're internal or independent.

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  • GOLF GENIUS INTEGRATION

    With direct access to Golf Genius live scoring and leaderboards, bring the excitement and fun of the majors to your course.

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  • ADVERTISING MODULE

    Get significant savings on your 2Way devices, by placing third-party advertising on your screens. Earn up to $10,000 back per season.

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  • F&B ORDERING

    Get players to order F&B from their carts, before they arrive at the clubhouse, assisting with pace of play and generating additional revenue.

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PARTNER COURSES

Trusted by these and 600+ other course partners:

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CART GPS DEVICES

The 2Way cart screens offer an extensive range of interactive capabilities, including F&B ordering on the go, direct messaging between players and staff, and to-the-pin yardage.

Tagmarshal's range of GPS devices have been designed to work across all cart types and brands so that fitting your course fleet is easier than ever.

For a more unobtrusive cart tracking solution, opt for the Classic Installed device that still offers audible geofence breach alerts.

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WALKING GPS DEVICES

For all the benefits of the 2Way cart screens, but for walking golf, choose the installation-free 2Way mobile devices, which clip on to push carts.

Classic Tags, attached to golf bags or carried by caddies, can be handed out as needed.

Both devices gather and transmit data for processing by our powerful algorithms, offering your course the full range of data insights.

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“Tagmarshal provides us with a bird’s-eye view of our operations, helping us to manage field flow and to allocate resources effectively, based on data.”

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Jeff Simonds

Assistant GM

Senior Director of Operations

Bandon Dunes Golf Resort

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“Tagmarshal has been such a game changer for us. We have 360-degree coverage of our golf course and we can see what the pace of play is with a glance at a screen.”

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Matt Barksdale, PGA

Head Professional

Pinehurst Resort

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“The data has allowed us to optimize tee sheet capacity and improve flow – increasing golf revenue by 85% within 3 years.”

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Chip Hierlihy, PGA,

General Manager

Fieldstone Golf Club

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COMPARE PLANS

  • Tagmarshal Track: A solid foundation for managing on-course operations, with the option to purchase additional features as needed.
  • Tagmarshal Premium Optimizer: Access to the full Tagmarshal platform and all of its features.

INTEGRATION PARTNERS

Tagmarshal seamlessly integrates with many leading technology solutions to stand out as the preferred central hub, bringing exponential value to course partners by combining powerful data insights from multiple sources in ways that help unlock new opportunities.

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RESULTS USING TAGMARSHAL

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  • Country Club

    +15%

    IMPROVEMENT IN ROUNDS FINISHING ON PACE (+10MINS)

    SERENOA GOLF CLUB

    • 14-minute reduction in average round time to 4hrs 01mins
    • 15% improvement in rounds finishing on pace (+10mins)
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  • Country Club

    3HRS 56MINS

    SUB 4-HOUR AVERAGE ROUND TIME

    BRIDLEWOOD GOLF CLUB

    • 13-minute reduction in average round time
    • 91% of rounds on pace despite 47% traffic increase
    Golf Cart GPS
  • Country Club

    +42%

    IMPROVEMENT IN ROUNDS FINISHING ON PACE

    COG HILL GOLF COURSE

    • 42% improvement in rounds finishing on pace
    • 21-minute reduction in average round time
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  • Country Club

    -14 MINUTE

    REDUCTION IN AVERAGE ROUND TIME

    THE OCEAN COURSE AT KIAWAH ISLAND

    • 30% improvement in rounds finishing on pace
    • 14-minute reduction in average round time
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  • Country Club

    +25%

    INCREASE IN REVENUE IN FIRST SEASON USING TAGMARSHAL

    FIELDSTONE GOLF COURSE

    • 25% increase in revenue in first season using Tagmarshal
    • Similar number of rounds tracked
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FREQUENTLY ASKED QUESTIONS

  • What happens if I don’t want a screen in my cart?

    An unobtrusive tracker will be installed into your cart instead so that it can operate as part of the Tagmarshal system.

  • What happens when my new fleet arrives?

    We need to be informed ahead of time that you have a fleet change due. This will allow us to schedule a technician to perform the uninstallation of your old fleet and reinstallation into your new fleet. We know that the delivery date of your fleet can change, but pre-booking allows us to work with you to manage the process effectively.

  • Will Tagmarshal devices drain the cart battery?

    No, the 2Way cart screen will only use power when the cart ignition is on and draws less power than a mobile phone USB charger.

  • Will my cart be damaged by the installation?

    None of the equipment or components being installed will negatively impact the value of your cart. We have a team of expert technicians to ensure a seamless process. We perform our installation to specific cart manufacturer standards to ensure that the cart warranty is not affected by the installation.

  • Will my cart be tracked all the time?

    No, tracking is limited to on-course only, unless there is a cart theft or tracking is requested by a member.

  • How does the winterization process work?

    At the end of your season, you’ll receive an email and form to complete asking if you require winterization of your devices. This can be a self-winterization process, or we can assist by providing a technician to do this for you.

    We also run a return and test process for all Classic Tags at a nominal fee.

  • Do I need both the Classic Installed and 2Way cart screens?

    You can select the device that suits your course needs. Our Partnership Executives would be happy to demonstrate each device and how you could utilize these at your course. You are able to have a mix of devices to allow you to track walkers and riders if needed.

  • Can you uninstall an existing system and install Tagmarshal instead? If so, at what cost?

    Yes, it is possible. The costs will vary based on a variety of factors, such as the number of carts, location and cart type.

    Please email us (contact@tagmarshal.com) for an accurate quotation.

    Please note that if you’re still in contract with another provider, additional costs may apply to exit that agreement.

  • Can Tagmarshal’s 2Way screens or Classic installed devices be installed into any cart type?

    Tagmarshal screens and devices can be installed in all major gas (petrol) and electric carts e.g. E-Z-GO, Club Car and Yamaha. We send you an onboarding checklist to ensure we provide you with the correct cart components ahead of your 2Way installation date.

  • Does installing Tagmarshal into a cart fleet void the warranty?

    No, expert Tagmarshal technicians comply with cart manufacturer standards, to ensure that the cart warranty is not affected by the installation.

  • Can we do our own installation of the tracking devices into our carts?

    Our expert Tagmarshal technicians perform installations to a careful, high-quality standard and methodology. For this reason, self-installations are not recommended as they may have an impact on your device and cart warranty.

  • Who does the installation?

    Our expert Tagmarshal technicians will perform your installation. We send you a project plan that will detail the technician being sent to your course and the work that will be done during the technician visit.

    You also meet with your technician prior to the installation so you can provide any specific details they need to be aware of like who to speak with, hours of operation, meals and so on.

  • What are the turnaround times from the contract signature to the go-live date?

    This typically takes between 6 to 8 weeks from signing the contract, but it depends on seasonality, stock availability and technician capacity.

  • What is the average length of a Tagmarshal contract?

    The Tagmarshal contract length is 36 months.

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