Heatmap Visualization

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Improve maintenance efficiency and accuracy by identifying which areas of the course are over- and under-utilized.

As groups move around the course, GPS tracking records their paths. The heatmap technology works by entering a course utilization time frame, which then depicts all collected geolocation data by carts and walkers that the system has tracked.

  • With usage heatmaps overlaid on top of each other at the end of a day or week, areas that are receiving high traffic become clearly visible.
  • This data touches on a number of areas where improvements and tweaks can be made to enhance the player experience, such as course setup and cart path policing.
  • Visible wear patterns reveal areas with the most traffic, which are the most at risk of soil compaction.
  • The heatmaps also help with identifying areas where extra irrigation or fertilizer may be required, aiding sustainability efforts and minimizing costs where possible.

Using this technology, superintendents have an aerial course view of mow patterns and the movement of maintenance teams and machinery, which is extremely useful in identifying areas where operational efficiencies are possible.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 30 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.


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