Golf Cart GPS Systems: What Leading Courses Say About Tagmarshal’s Technology
The use of golf cart GPS systems and optimization technology is becoming more frequent among forward-thinking golf courses.
Tagmarshal, the industry leader in on-course optimization, provides you with the tools and data you need to make better decisions so that you and your team can enhance the player experience, increase efficiency through automation and generate additional revenue at your course.
More than 35 of the Top 100 US courses, and over 500 clubs worldwide, currently partner with Tagmarshal. This includes revered names like Pinehurst, Baltusrol, Hazeltine National, Cog Hill and Whistling Straits.
Tagmarshal has learned from the needs and expertise of the best management teams in the golf business, fine-tuning the system so it benefits everyone from high-end private courses through to $30 daily fee courses.
Partner courses often say that Tagmarshal is like the Google Maps or Waze of golf course management, helping to make their lives easier. The system is designed to be easy to learn, quick to get up and running and is geared towards continuous, incremental improvement.
Below, you’ll read what some of our partners around the world have had to say about using Tagmarshal, and how it has helped to improve their operations.
Using Golf Cart GPS Systems To Improve Pace And Flow Of Play
With a growing number of tech-savvy new players making the transition from off-course to on-course golf, improving your pace and flow of play by using golf cart GPS systems is increasingly important.
76% of course owners and 74% of players rate pace and flow of play as a top 3 factor impacting the player experience, so proactively turning this into an asset helps your course gain a competitive advantage.
“Our average round time has dropped every month and the players are loving the pace. We’re excited to keep on improving, as we get more data from the system.”
Tagmarshal’s Live Map gives you a full, real-time view of your course, highlighting groups that are affecting field flow so that you can address the problem immediately.
Powerful algorithms, using AI based on data from more than 50 million rounds, also predict potential problems before they impact course flow.
“Having Tagmarshal just makes life so much easier when it comes to pace of play because you can go straight to the problem and deal with it. Our pace of play has definitely improved, the concrete data is fantastic and it’s also been easy for us to implement.”
“With Tagmarshal, I can pinpoint groups that are slow. The Live Map provides a great overview of the golf course and helps manage our pace of play. I can’t wait to show my golf committee the average round time that we have this past season.”
You can view the Live Map on a desktop, tablet or mobile screen, while performing other important tasks, and direct your player assistants to intervene as needed. That conversation will be neutral and fact-based, with data on hand to remove any potential conflict with the players.
On courses using Tagmarshal’s 2Way screens, players can self-manage pace via the pace bar. This shows green when a group is on pace with the target round time, and shifts to red if they fall behind.
“Prior to Tagmarshal, we were frustrated with being reactive to pace and flow issues. Now we can look at the system, determine pace, and be proactive to ensure as few disruptions as possible.”
“The 2Way screens are fantastic, interactive, and help us with player safety. The best feature is the pace bar and our members have become self-managing because they’re now aware.”
By gathering large troves of on-course data, Tagmarshal provides clear reports on key metrics to be shared with players, stakeholders and committees.
This makes it easier to create a pace of play policy that players can buy into, as well as ensure that benchmarks can be set and improvements worked towards.
“For continuous improvement, we need to have data. From a pace of play standpoint, that’s where Tagmarshal really helps us out with the ability to track and manage, based on real-time and historical data.”
Increasing Labor Efficiency With Golf Cart GPS Systems
With the cost of labor continuing to rise, operators are increasingly looking at golf cart GPS systems to maximize efficiency.
Whereas player assistants would once patrol the course without line of sight, Tagmarshal’s Live Map ensures that each staff member knows exactly where each playing group is at any given time.
Your staff can be more targeted with interventions, redirecting labor hours toward providing an exceptional player experience.
Tagmarshal provides us with a bird’s-eye view of our operations, helping us to manage field flow and to allocate resources effectively, based on data.”
“We love having line of sight of the entire course at any given moment. This has given us the power to save time by driving directly to the problem, rather than looping the course. Tagmarshal deserves 5 stars!”
The shrewd use of technology means that one person can now fulfill what were previously multiple roles.
In addition, day-to-day tasks that are labor-intensive, such as assigning tee sheets or protecting sensitive areas of your course, can be now automated using Tagmarshal’s system.
Invest some time upfront setting up pace alerts and other automation opportunities and you’ll soon reap the rewards.
“I see Tagmarshal as another employee, getting stuff done, freeing up time for our team to focus on other tasks.”
“The system does all the work, allowing our team to be more efficient, using fewer staff to get things done.”
Efficiency isn’t just about getting the job done, though – it’s also about doing each task well. Tagmarshal’s best-in-class system gives your team the tools they need to be successful at their jobs.
When your staff feel empowered, they will strive to achieve more and your operation will benefit.
“Tagmarshal makes people’s jobs more effective and more enjoyable and it’s definitely saving us money, which makes managers happy and owners happy.”
“Tagmarshal allows us to utilize our team more effectively, working smarter, not harder, to manage the flow out on the course and it’s definitely saving us money.”
On courses using Tagmarshal’s 2Way screens (either the 8inch or 10inch), you can send messages directly to playing groups. In order to continue using the to-the-pin yardage on the screens, players must tap the screen to acknowledge that the message has been viewed.
These messages are great for monitoring pace and course flow, and are a very efficient way to communicate information regarding potential weather delays or safety concerns.
“We have proactively been using the 2Way messaging to save time with groups that are out of position. Tagmarshal keeps play going! We also love being able to send weather alerts to everyone if there is a storm approaching.”
How Golf Cart GPS Systems Help Courses Generate Additional Revenue
As you become more familiar with Tagmarshal’s golf cart GPS systems, you’ll see a steady improvement in pace of play and course flow. You may then identify opportunities to add additional tee times without impacting the player experience, by tightening tee intervals at certain times.
This is a massive revenue boost for daily fee courses, but it’s also a win for private courses that want to keep members happy by offering them additional tee times.
“The data has allowed us to optimize tee sheet capacity and improve flow – increasing golf revenue by 85% within 3 years. Between implementing dynamic pricing and bringing in Tagmarshal to improve pace of play – cutting nearly an hour off the average round time – Fieldstone is able to get more golfers on the course at pricing that better serves the bottom line”
“Our improved pace means we have added extra tee times throughout the day, and using the data we are looking at shortening intervals to get a few more in. Based on what we have seen so far in our first year, we are expecting to make at least 10 times what we paid for the system.”
Players interacting with the 2Way screens during their rounds also offer a great advertising opportunity. There is a captive audience with a long dwell time in an uncluttered environment, and GPS tracking means ads can be served at strategic locations.
You can choose to sell the advertising space yourself, or you can join the Tagmarshal Media network and opt for jointly managed or fully managed options. With the latter, Tagmarshal manages the entire process and you receive an annual rebate.
“I would strongly encourage people to use Tagmarshal to advertise because it’s a great revenue source and the advertising is less in-your-face and classy.”
“Advertisers love the 2Way screens and we have built great relationships with them. It took almost no time to sell all the hole ad sponsorships. In a month and a half, we had basically got the system for free.”
By speeding up pace of play, Tagmarshal also boosts ancillary spending at the clubhouse and pro shop, and players now have more time to spend at your facility.
Players are more likely to return when they have enjoyed their round, driving repeat play and ensuring positive word of mouth and referrals.
You can also charge more for a round when you can guarantee a quick round, whether that’s via variable pricing or dynamic pricing, which adjusts the cost of a round in real-time based on supply and demand.
“This technology will make you money and we’re a perfect example of that. We have the data now and revenue is up.”
Enhancing The Player Experience Through Golf Cart GPS Systems
Harnessing the full power of the data gathered by Tagmarshal’s golf cart GPS systems opens up a wide range of opportunities for optimal on-course management.
This starts with setting realistic pace goals that players will support and strive to achieve. Having data at your disposal across key metrics also ensures that you are holding your team accountable for continuous improvement.
“We wanted as much information as possible and Tagmarshal delivered on giving us the data we were looking for. This technology has been instrumental in helping us create rules and implement them in an objective manner.”
“I love the reporting – to be able to say, this is the group that’s delaying and this group’s slow because they’re being delayed, at a glance. I’m able to share a lot more information with the owners about the business.”
With the ability to dig deep into every aspect of on-course operations, you’ll be able to identify potential tweaks to your setup to improve pace and flow.
You want to create a tough, yet fair challenge for players, while at the same time ensuring that bottlenecks don’t occur. Understanding exactly how each hole impacts flow is vital.
“With Tagmarshal’s data, we can correlate hole times to specific pin placements and adjust accordingly ahead of busier days. We rely so much on data. We’re getting so good with all the nuances that we can’t really function without it.”
“I love the hole-by-hole data, which we use to adjust and tweak expectations to make sure that we are setting realistic pace targets for each hole.”
All of the data gathered by the system is tied to player names. As they return to play your course more often, you’ll get a better understanding of their pace and can assign tee sheets accordingly.
A consistently quick player is great for earlier tee times, whereas a slower player will have less impact on the field if they tee off later in the day.
“Where Tagmarshal stands apart from competitors is building out player profiles with historical data, giving a complete picture which is available whenever we need to use it.”
“Before Tagmarshal, we were making educated guesses and now we have the data to back up and help with better decision-making. Tagmarshal is a management tool to help us provide an exceptional experience. It’s a lot more powerful than a tool simply for golfers to get themselves around the course.”
Conclusion
The above is just a snapshot of what Tagmarshal’s system has done for our partner courses.
Owners, General Managers, PGA Head Professionals, Directors of Golf and others like yourself have all seen firsthand the impact Tagmarshal has on the player experience, efficiency and revenue generation.
Tagmarshal is an incremental improvement machine, and small gains, added up over time, will have a major impact on your operation across weeks, months, and seasons.
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