Golf Cart Tracking: Understanding the Value of Golf Cart Tracking – by Tagmarshal
Golf cart tracking technology has advanced significantly in recent years, with GPS cart tracking now playing a critical role in golf course management and course maintenance. We delve a bit deeper into the value of having a golf cart tracking system and the exact benefits to course owners, managers, and staff.
What is Golf Cart Tracking?
Golf tracking devices help golf course owners and managers always know exactly where their carts are and if they’re being used as they should be.
The GPS tracking tags are installed into the carts or clipped onto bags, which result in the pace of play being tracked and monitored.
The easy-to-use trackers send helpful and real-time location information. They can easily be accessed by management and staff, who can view the data from any location – on course or remotely.
If any potential risks or problems are spotted, immediate feedback and support can be provided.
Other features include an intuitive interface, detailed analytics, geofencing, utilization heatmap, individual member profiles/round history, easy tee assignment, and a social distancing monitor.
This tracker system will provide you with complete oversight and reporting. It will, in turn, improve efficiency and provide enhanced and safer golfer experiences, as well as increased revenue and financial savings.
How does Golf Cart Tracking Work?
The golf tracker system is used to track players’ movements while keeping an eye on their progress and pace of play. Alerts or notifications are sent to aware players of potential slow-play bottlenecks. It helps them know if they’re behind, on pace, or ahead of the goal time.
How this works is that walking groups/caddies receive a Tagmarshal 2-Way mobile device or tracking tag to clip onto a golf bag. If you opt for a golf cart, you’ll receive a tracking tag installed or fitted with a Tagmarshal 2-Way cart device.
Data is then transmitted to Tagmarshal’s cloud servers, consisting of processing, algorithms, decision engine, and analytics. The analytics hub helps save costs, optimize revenue, and deliver exceptional player experiences.
Course marshals/management have access to this Tagmarshal software to track the happenings on course and send through any necessary alerts or notifications.
“Tagmarshal is an easy-to-implement ‘game-changer’ for us, shaping next-level member experiences. Averting player bottlenecks and improving performance with actionable data are testaments to the effectiveness of Tagmarshal technology,” said Benjamin Hoffhine, Director of Golf at Westchester.
Why track Golf Carts?
There are numerous benefits for tracking golf carts to golf course owners and managers. Having this state-of-the-art golf cart accessory installed will help you to optimize on-course operations, drive efficiency and revenue, and enhance player experiences through the pace of play and field flow.
These golf cart anti-theft devices will also make all who are involved feel safe and secure at all times.
Golf carts nowadays are the preferred route that golfers use to navigate a golf course. The increase in these carts’ consumption sees the golf course needing precise monitoring of each cart’s location to get more use out of the cart per month or day to increase revenue.
Tracking the carts can provide real-time information on each cart’s whereabouts, allowing management to satisfy customers who are potentially wanting to secure a golf cart for that day.
According to USGA Research 2016, 82% of golfers believe that course conditioning is crucial to enjoyment, and 74% believe pace/flow/time is vital to their enjoyment.
This tracking system is trusted by 30 of the top 100 USA courses and 300 other private, daily fee, and resort courses.
“The system is phenomenal. The data is fantastic, extremely insightful, and valuable. Plus, the value it adds to due diligence and management reporting. The service and support have been great too, couldn’t ask for better. I really can’t see any course out there not using it,” said Jim Morris, Head Golf Professional at National Golf Links of America.
The Value of Golf Cart Tracking Systems
Below you’ll see some advantages of the golf tracking system that have been highlighted.
These include accurate planning of shots, distance to other playing groups, additional revenue, instant communication regardless of location, and sending important alerts.
Plan Shots & Measure Distance
The golf cart tracking system will ensure that you’ll have an accurate measurement of the
front, back, and middle of the green, as well as yardage. It means that players can accurately plan their shots, which will improve their overall experience.
Players will also be able to find out – in real-time – where the other playing groups are in relation to their group, which is essential for social distancing.
The system will also be updated as pin locations change.
The tracking of golf carts can also increase revenue because the device can be used as an upsell tool to golfers entering the vicinity of the halfway house or clubhouse.
Notifications can be sent to alert players of food or beverage options and any specials available. It’s an excellent tool for increasing communication, as well as the pre-placing of orders to make players aware of your offering to increase revenue and speed up play.
“Tagmarshal has helped our course get on top of the pace of play. We are now a proud 4-hour round course,” said Curt Larson, Director of Golf at Wisconsin Club.
New Revenue Streams
The tracking systems are equipped with 7” and 10” high-resolution quality screens, which come with custom advertising space to sell. Your team can easily manage the process.
It’s a wonderful way to earn additional revenue for the golf course.
“Our goal is to improve the experience for our guests while maximizing our revenue potential, and Tagmarshal has helped us to do both. We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing Tagmarshal,” said Mike O’Reilly, PGA Head Professional at Whistling Straits.
Easier Communication with Players
The two-way real-time communication via the golf cart tracking screen means that there’ll always be an instant communication stream between the operations team and players.
Logistically this is a win, as the communication can be done from the office or pro shop. There is no need to find the players on the course as you can ask them to return to their position remotely. It also allows for smaller teams to be used more efficiently, which saves on labor.
“Optimizing staff at peak hours, confirming operational efficiencies, and giving the on-course team the data to manage the pace of play professionally and objectively are immediate benefits. It’s an investment we’re making to ensure our members have a successful golf experience,” said Andrew Adamsick, Head Golf Professional at Conway Farms Golf Club.
Food and beverages from the halfway house can be ordered via the device, which becomes very efficient and saves time.
Any important emergency alerts can be sent out immediately as needed. No delay means that lives can be saved and lawsuits can be prevented, as it covers all grounds. There’s evidence of the direct message being sent and received.
Automated alerts can be sent to players in real-time when they breach a geofence and enter a restricted area.
The screen will display a message, which remains there until the players move back onto the golf course’s path or a correct section.
It doesn’t prevent them from driving at an average speed, so if it’s an emergency, they’re able to quickly and effectively proceed to the clubhouse for assistance, if needed. The players will have peace of mind, and there’ll be less risk of litigation for the golf course.
“We wanted as much information as possible, and Tagmarshal delivered on giving us the data we were looking for. This technology has been instrumental in helping us create rules and objectively implement them,” said Mario Guerra, PGA Head Professional at Quaker Ridge.
How to Track Your Golf Carts?
It leaves us with no reasons why you wouldn’t want to install this tracking device system. Would you like more information on how it works and what it does? You’re welcome to get in touch with Tagmarshal to arrange a demo.
Expect cost-effective, real-time, and accurate cart tracking, brought to you by Tagmarshal, the golf course intelligence leaders.
Watch Demo Now (10mins)Learn how to optimize your on-course operations: Increase efficiency, Enhance player experiences, and Save costs & drive revenue.
- Future of Golf Podcast – Solving Pace of Play in Golf Clubs with TagmarshalJune 5, 2023 - 1:01 pm
- Case Study: Hackensack Golf ClubJune 5, 2023 - 12:01 pm
- Quick 9: Matt Kloppenburg – Terravita Golf & Country ClubMay 17, 2023 - 4:02 pm
- Green Shoots Podcast – Keeping Pace with Tagmarshal’s Bodo SieberMay 10, 2023 - 3:08 pm
TAGMARSHAL RESEARCH & DEVELOPMENT 10th Floor 33 Church Street, Cape Town South Africa, 8001
Tel: +27 21 461 9636
Subscribe to our newsletter for pace of play best practice and industry insights: