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  • What is Golf Cart Tracking?
  • The Value of Golf Cart Tracking Systems
  • How to Track Your Golf Carts?

Golf Cart Tracking: Understanding the Value of Golf Cart Tracking – by Tagmarshal

Reading Time: 8 minutes

Golf cart tracking technology has advanced significantly in recent years, with GPS cart tracking now playing a critical role in golf course management and course maintenance. We delve a bit deeper into the value of having a golf cart tracking system and the exact benefits to course owners, managers, and staff.

What is Golf Cart Tracking?

Golf tracking devices help golf course owners and managers always know exactly where their carts are and if they’re being used as they should be.

The GPS tracking tags are installed into the carts or clipped onto bags, which result in the pace of play being tracked and monitored.

The easy-to-use trackers send helpful and real-time location information. They can easily be accessed by management and staff, who can view the data from any location – on course or remotely.

If any potential risks or problems are spotted, immediate feedback and support can be provided.

Other features include an intuitive interface, detailed analytics, geofencing, utilization heatmap, individual member profiles/round history, easy tee assignment, and a social distancing monitor.

This tracker system will provide you with complete oversight and reporting. It will, in turn, improve efficiency and provide enhanced and safer golfer experiences, as well as increased revenue and financial savings.

How does Golf Cart Tracking Work?

The golf tracker system is used to track players’ movements while keeping an eye on their progress and pace of play. Alerts or notifications are sent to aware players of potential slow-play bottlenecks. It helps them know if they’re behind, on pace, or ahead of the goal time.

How this works is that walking groups/caddies receive a Tagmarshal 2-Way mobile device or tracking tag to clip onto a golf bag. If you opt for a golf cart, you’ll receive a tracking tag installed or fitted with a Tagmarshal 2-Way cart device.

golf cart tracking

Data is then transmitted to Tagmarshal’s cloud servers, consisting of processing, algorithms, decision engine, and analytics. The analytics hub helps save costs, optimize revenue, and deliver exceptional player experiences.

Course marshals/management have access to this Tagmarshal software to track the happenings on course and send through any necessary alerts or notifications.

“Tagmarshal is an easy-to-implement ‘game-changer’ for us, shaping next-level member experiences. Averting player bottlenecks and improving performance with actionable data are testaments to the effectiveness of Tagmarshal technology,” said Benjamin Hoffhine, Director of Golf at Westchester.

Why track Golf Carts?

There are numerous benefits for tracking golf carts to golf course owners and managers. Having this state-of-the-art golf cart accessory installed will help you to optimize on-course operations, drive efficiency and revenue, and enhance player experiences through the pace of play and field flow. 

These golf cart anti-theft devices will also make all who are involved feel safe and secure at all times.

Golf carts nowadays are the preferred route that golfers use to navigate a golf course. The increase in these carts’ consumption sees the golf course needing precise monitoring of each cart’s location to get more use out of the cart per month or day to increase revenue.

Tracking the carts can provide real-time information on each cart’s whereabouts, allowing management to satisfy customers who are potentially wanting to secure a golf cart for that day.

According to USGA Research 2016, 82% of golfers believe that course conditioning is crucial to enjoyment, and 74% believe pace/flow/time is vital to their enjoyment.

This tracking system is trusted by 30 of the top 100 USA courses and 300 other private, daily fee, and resort courses.

“The system is phenomenal. The data is fantastic, extremely insightful, and valuable. Plus, the value it adds to due diligence and management reporting. The service and support have been great too, couldn’t ask for better. I really can’t see any course out there not using it,” said Jim Morris, Head Golf Professional at National Golf Links of America.

The Value of Golf Cart Tracking Systems

Below you’ll see some advantages of the golf tracking system that have been highlighted. 

These include accurate planning of shots, distance to other playing groups, additional revenue, instant communication regardless of location, and sending important alerts.

Plan Shots & Measure Distance

The golf cart tracking system will ensure that you’ll have an accurate measurement of the

front, back, and middle of the green, as well as yardage. It means that players can accurately plan their shots, which will improve their overall experience.

Players will also be able to find out – in real-time – where the other playing groups are in relation to their group, which is essential for social distancing.

The system will also be updated as pin locations change.

The tracking of golf carts can also increase revenue because the device can be used as an upsell tool to golfers entering the vicinity of the halfway house or clubhouse.

Notifications can be sent to alert players of food or beverage options and any specials available. It’s an excellent tool for increasing communication, as well as the pre-placing of orders to make players aware of your offering to increase revenue and speed up play.

“Tagmarshal has helped our course get on top of the pace of play. We are now a proud 4-hour round course,” said Curt Larson, Director of Golf at Wisconsin Club.

New Revenue Streams

The tracking systems are equipped with 7” and 10” high-resolution quality screens, which come with custom advertising space to sell. Your team can easily manage the process.

It’s a wonderful way to earn additional revenue for the golf course.

“Our goal is to improve the experience for our guests while maximizing our revenue potential, and Tagmarshal has helped us to do both. We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing Tagmarshal,” said Mike O’Reilly, PGA Head Professional at Whistling Straits.

Easier Communication with Players

The two-way real-time communication via the golf cart tracking screen means that there’ll always be an instant communication stream between the operations team and players.

golf cart tracking

Logistically this is a win, as the communication can be done from the office or pro shop. There is no need to find the players on the course as you can ask them to return to their position remotely. It also allows for smaller teams to be used more efficiently, which saves on labor.

“Optimizing staff at peak hours, confirming operational efficiencies, and giving the on-course team the data to manage the pace of play professionally and objectively are immediate benefits. It’s an investment we’re making to ensure our members have a successful golf experience,” said Andrew Adamsick, Head Golf Professional at Conway Farms Golf Club.

Food and beverages from the halfway house can be ordered via the device, which becomes very efficient and saves time.

golf cart tracking

Any important emergency alerts can be sent out immediately as needed. No delay means that lives can be saved and lawsuits can be prevented, as it covers all grounds. There’s evidence of the direct message being sent and received.

Geofencing

Automated alerts can be sent to players in real-time when they breach a geofence and enter a restricted area.

The screen will display a message, which remains there until the players move back onto the golf course’s path or a correct section.

golf cart tracking

It doesn’t prevent them from driving at an average speed, so if it’s an emergency, they’re able to quickly and effectively proceed to the clubhouse for assistance, if needed. The players will have peace of mind, and there’ll be less risk of litigation for the golf course.

“We wanted as much information as possible, and Tagmarshal delivered on giving us the data we were looking for. This technology has been instrumental in helping us create rules and objectively implement them,” said Mario Guerra, PGA Head Professional at Quaker Ridge.

How to Track Your Golf Carts?

It leaves us with no reasons why you wouldn’t want to install this tracking device system. Would you like more information on how it works and what it does? You’re welcome to get in touch with Tagmarshal to arrange a demo.

Expect cost-effective, real-time, and accurate cart tracking, brought to you by Tagmarshal, the golf course intelligence leaders.

Watch your free demo now!

INSIGHTS

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  • Tagmarshal – Get to know Lincoln MobleyFebruary 9, 2022 - 11:28 am
  • The 9 Most Innovative People in GolfFebruary 7, 2022 - 4:59 pm

Contact Us

TAGMARSHAL USA
3020 Roswell Rd Suite 240
Marietta, GA 30062
USA
Tel: +1 4708 231023
contact@tagmarshal.com

TAGMARSHAL UK and IRELAND
1st Floor, 6 Lapps Quay, Cork
County Cork, Ireland
T12 SP62
Tel: + 353 86 052 5077
contact@tagmarshal.com

TAGMARSHAL RESEARCH & DEVELOPMENT
10th Floor
33 Church Street, Cape Town
South Africa, 8001
Tel: +27 21 461 9636
contact@tagmarshal.com

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2Way Cart Screens

Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

  • Robust 7inch Cart screens that are installed into cart fleet
  • Accurate GPS cart tracking and yardage
  • 2Way communication with players
  • Ability to push alerts & advertising, order F&B
Download PDF

“I love the easy reporting and visuals that Tagmarshal gave us to be able to pinpoint groups that are slow because they’re being delayed. It’s at a glance that I didn’t see with other tech.”

– Troy Newport, General Manager, Cog Hill

Used by these and many more partner courses

 

Tagmarshal Track

• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic. 

• Purchase the additional Analytics Hub and other modular features based on your course’s needs.

Used by these and many more partner courses:

 

Tagmarshal Go

• Basic GPS cart tracking, to manage your cart fleet.

Tagmarshal Premium Optimizer

• Full software package including Optimization features and the Analytics Hub.

• Best suited for courses who want to set goals, track and optimize, to improve.

Used by these and many more partner courses:

 

Classic Installed

Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!

Download PDF

“Tagmarshal has been popular with our members, because of the impact it has on their experience. I’d recommend Tagmarshal to any course looking to streamline their operation and improve golfer experience.”

– Drew Dunn, Head Golf Professional, East Lake, GA

Used by these and many more partner courses

 

Classic Tags

Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed

Please Download the Classic Tag product PDF for full details.

Download PDF

“We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the Tagmarshal program.”

– Mike O’Reilly, PGA Golf Professional, Whistling Straits

Used by these and many more partner courses

 

2Way Mobile

Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

  • Robust Mobile screens that attach to golf bag 
  • Accurate GPS cart tracking and yardage
  • 2Way communication with players
  • Ability to push alerts & advertising, order F&B 
Download PDF

“Tagmarshal delivered on giving us the data we were looking for. This tech has been instrumental in creating rules and implementing them objectively.”

– Mario Guerra, PGA Head Professional, Quaker Ridge, NY

Used by these and many more partner courses

 

Webinar: FastLane Golf – Pace of play matters and golfers will pay a premium

Wednesday,  10th April    I    11h00 EST    I    15h00 GMT


Webinar: How Tagmarshal Can Positively Affect Your Bottom Line

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Webinar: Memorable Guest Experiences while Delivering Healthy Financial Returns to your Course

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Webinar: Adopting technology for a traditional game

Tuesday,  18th December    I    15h00 EST    I    14h00 CST


Webinar: Gain Management Oversight of Pace, Flow, and Unwanted Bottlenecks through Intuitive Data

Thursday,  22nd November    I    15h00 EST    I    14h00 CST


Webinar: Understanding your on-course operations with data and analytics

Thursday,  15th November    I    15h00 EST    I    14h00 CST


Webinar: Above and Beyond Members and Guests Expectations with Actionable Data

Thursday,  8th November    I    16h00 EST    I    15h00 CST

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Webinar: 5 ways to turn pace of play into a golf experience and revenue asset

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Player Experience and Pace of Play Symposium

Thursday, 4th October I 09h00 London and 10h00 South Africa

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Webinar: How are data and analytics empowering the golf industry?

Thursday,  30th August    I    16h00 EST    I    15h00 CST

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