Tagmarshal’s Golf Cart GPS Optimization Technology Increases On-Course Efficiency

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With the increase in the number of golf rounds being played, courses have the issue of properly managing course traffic with constrained resources while yet providing the best player experiences.

Fortunately, Tagmarshal’s on-course golf cart GPS optimization technologies can be useful in this situation.

With comprehensive, real-time operational line of sight provided by Tagmarshal’s golf cart GPS system and traffic management software, it’s simple for courses to monitor field flow and proactively address possible bottlenecks. 

The operational advantages include improved player experience, increased on-course efficiency and cost savings, and increased bottom line revenue.

Our goal is to improve the experience for our guests while maximizing our revenue potential and Tagmarshal has helped us to do both. We have reduced our labor expenses on the golf course, increased our round capacity and realized many operational efficiencies utilizing Tagmarshal.”

Mike O’Reilly — Director of Golf at Whistling Straits Golf Course

To make it quick and simple for operational teams to begin using Tagmarshal’s golf cart GPS systems during the busy part of the season, Tagmarshal ensures seamless on-boarding and training. 

This empowers courses to increase efficiency, while improving the player experience and generating additional revenue, making it a win-win situation for everyone.


With the use of Tagmarshal’s golf cart GPS optimization technology, golf managers are able to manage labor shortages by increasing operational efficiency, enabling smaller teams to accomplish more. 

With full operational line of sight, reporting, and the tools to successfully manage operations, Tagmarshal’s courses improve player experience, boost productivity, and generate additional revenue.

The golf cart GPS optimization software provides a full view of the course’s behaviour by gathering and analyzing pace, golf cart tracking, and course utilization data. This identifies opportunities to drive continuous improvement. 

Tagmarshal is trusted by 30 of the top 100 golf courses and over 500 other private, daily fee and resort courses and golf management groups, including many $30-$50 courses.

Many golf managers face challenges due to increased game play and resource shortages, impacting the player experience, operational efficiency and costs. Through Tagmarshal’s optimization technology, we’d like to assist them in finding viable solutions, helping them to optimize their operations, improve the player experience and maximize their revenue to achieve success.”

Joey Walters — General Manager of Tagmarshal, Atlanta, GA

Tagmarshal’s goal is to improve the player experience and to optimize operations for their partners, bringing down round times, while improving player satisfaction, regardless of how busy the course is. 

Golf clubs should think about implementing a golf course optimization and golf cart GPS tracking management system to stay ahead of the game given the significant advancements in the industry, and the ongoing challenges in day-to-day operations, not to mention the high expectations of the golfer.


Tagmarshal’s 2Way 8 Inch Cart Screens are effective GPS tracking devices for golf carts that, when used in conjunction with optimization software, improve on-course performance and efficiency.

You will have the knowledge and resources you need to properly manage course traffic, increase efficiency, enhance the player experience, and increase revenue thanks to the golf cart GPS optimization software, which includes the ground-breaking Analytics Hub.

Use the tools provided by the Analytics Hub to set objectives, monitor progress, and make adjustments. The Analytics Hub’s comprehensive data insights and reporting will enable you to continually improve your performance season after season.


To help you manage your golf course more efficiently, we’ve compiled a list of five significant benefits of using live golf cart GPS tracking in conjunction with on-course optimization technology.

The market-leading optimization software platform from Tagmarshal pairs well with its 2Way screens.

The 8-inch 2Way cart screens have a strong, high-resolution screen with exceptional brightness, are water and dust resistant, and have a successful track record.

To identify possible problems before they have an impact on field flow, algorithms quickly examine the data acquired by the 2Way devices in relation to the rest of the field. 

These are shown as icons of various colors on a live map that may be viewed on tablets, smartphones, the PC in the pro shop, or the Tagmarshal dashboard. 

This implies that Tagmarshal takes care of pace monitoring for you rather than having a huge staff of marshals physically walk the course looking for problems.

One person can do this objectively and accurately from the golf office (or somewhere else) and send someone to the playing group that is out of position to help them. 

These discussions are neutral and take less time than in the past because players are eager to cooperate, plus they have objective facts to refer to.

The 2Way displays from Tagmarshal also support 2Way messaging, so your team can ask the playing group to retake position by sending a direct message to them.

The data gathered by the 2Way screens gives course management crucial information on how to optimize flow, set up pace control, and monitor GPS golf carts in advance.

Smaller teams will be able to do more in the long run because of the entire operational visibility and management capabilities it will provide.

Golf course managers can increase the number of tee-off times on their tee sheet at specific times of the day or days of the week, generating more revenue, with the help of golf cart GPS technology.

To provide the best player experience possible, field flow regulation is more important than ever as the number of rounds played rises.

Use your golf cart GPS and optimization software to tune and monitor your gap intervals — without having to increase them — to safely maximize capacity rather than reduce it.

Optimizing staff at peak hours, confirming operational efficiencies, and giving the on-course team the data to manage the pace of play in a professional and objective manner are immediate benefits. It’s an investment we’re making to ensure our members are having a successful golf experience.

Andrew Adamsick — Head Golf Professional at Conway Farms Golf Club

Using Tagmarshal’s optimization technology, superintendents can manage their golf maintenance and improve on-course activities more efficiently and affordably.

Superintendents can prevent course difficulties and get the best results with the funds and resources they have available by utilizing the capabilities of this golf cart GPS optimization system.

The heatmap visualization is a critical component that aids superintendents in making better decisions about cart path policing, wear patterns, course setup, and golf maintenance.

One of the golf cart GPS software’s many remarkable features is an accurate, automated geofence system.

With an improved golfer front-end interface, the most recent edition of the 2Way system displays real-time notifications and alarms that dynamically handle any breaches on and around a course.

The major objectives are to provide intelligent management solutions to guarantee player safety, player compliance, and reduced damaged or under-maintained regions, as well as cart protection against theft.

On particular days of the week or at particular times of the day, geofences can be programmed to activate automatically.

There are also real-time automated alerts for the player that include an audible “don’t ignore” sound.

The opportunity to order meals and beverages before getting to the halfway house makes the procedure more effective and enables the kitchen to perform at its highest level.

Using this golf cart GPS optimization technology, the staff can predict and prepare for players who are about to complete their rounds.

Because their meals will be ready when they arrive, players will also spend less time at the halfway house.

Additionally, the time saved while playing is used at the pro shop and for food and beverage, increasing spending. On-time players are more likely to spend money at the pro shop and on refreshments in addition to their game.

Optimize Your Course with Tagmarshal’s Golf Cart GPS Software

With timely, objective data at their fingertips, employees, management, and players can manage on-course operations more efficiently thanks to Tagmarshal’s golf cart GPS software.

With the use of the 2Way Cart and Mobile screens, golfers can receive precise yardages, and course managers can track every cart using a high-tech GPS system, improving player satisfaction, boosting productivity, and bringing in more revenue.

All courses, including cart and walking, can use Tagmarshal devices since they offer proactive, real-time operational control and management of course traffic as well as data insights and reporting.

Tagmarshal has gathered more than 1 billion data points from over 20 million rounds of golf. They collaborate with more than 500 partners worldwide, many golf management groups, and a wide range of $30-$50 per round daily fee courses, which make up the majority of its partners.

Learn more about how Tagmarshal’s golf course GPS optimization software will affect your course and how it will improve player satisfaction, as well as boost productivity and revenue.

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Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.