How Tagmarshal’s Golf Cart GPS Optimization Technology Generates Revenue – and Saves Costs!

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Due to the vast increase in the number of golf rounds being played, efficiently managing course traffic is vital for managing the player experience and generating additional revenue. Tagmarshal’s Golf Cart GPS system maximizes revenue potential while improving the overall guest experience, through on-course optimization.

Tagmarshal’s optimization technology uses automation to manage pace and flow of play, saving labor hours – meaning smaller teams can operate more efficiently – allowing them to achieve more, with less. Taking into account the labor shortages across the industry, this is an asset to any on-course team and also creates cost savings, by reducing resource costs. This golf cart GPS system is a worthy investment and an asset to day-to-day operations, allowing a substantial increase in bottom-line revenue.

Tagmarshal’s GPS software boasts a live map custom to specific golf courses, giving golf managers a bird’s eye view of what’s happening on their course, allowing them to address issues that may arise, the moment they happen. This optimization technology gathers and analyzes data to help identify opportunities to drive continuous improvement, which are shared with golf managers via a Data Analytics dashboard accessible from laptops, phones or tablets. Courses can boost productivity, maintain a positive player experience, and generate increased revenue with Tagmarshal’s Golf Cart GPS software.


To better inform you on how Tagmarshal’s technology can assist you, we have compiled a list of the 5 ways our GPS system will help you generate additional revenue and improve cost savings. By using live GPS tracking alongside on-course optimization technology, golf courses will be able to flourish exponentially.

One way in which Tagmarshal’s Golf Cart GPS optimization technology can generate increased revenue is via improved gap interval management. By tightening Gap Intervals, Golf course managers can optimize their tee sheet and will be able to increase the number of tee-off times on their tee sheet, generating more green fee revenue per day, or per week. For Private courses, tee sheet optimization opens up more tee off time for members.

This is possible thanks to data driven insights collected by the golf cart GPS units, providing Golf Managers with day by day and hour by hour reporting on field-flow, identifying when play is faster, highlighting where Gap Intervals can be tightened without impacting the player experience, unlocking opportunities to optimize the tee sheet and generate additional green fee revenue.

In addition, having more golfers at your facility translates into other revenue – additional spend in F&B, in the pro-shop and even extra accommodation and spa treatments, for facilities that offer these amenities, translating into significant revenue.

Use your Tagmarshal optimization software to tune and monitor your gap intervals efficiently and enjoy massive increments of revenue in the process. Thanks to Tagmarshal’s Golf Cart GPS and optimization system, courses can open their doors to more golfers per day and add a substantial amount of tee-off times to their tee sheets for maximized revenue.

As the number of rounds played continues to rise, managing field flow is more important than it has ever been. Consequently, a memorable player experience is dependent on how well the field flow is managed. With Tagmarshal’s golf cart GPS technology, course managers will be able to stay on top of gap interval management and provide a pleasant player experience for the ever-increasing number of eager golfers.

Generate revenue by safely maximizing your courses’ capacity with Tagmarshal’s Golf Cart GPS system.

Another way in which courses can decrease costs with Tagmarshal’s golf cart GPS system is through labor savings. Thanks to the efficiency of Tagmarshal’s GPS trackers, courses will be able to reduce labor expenses by achieving more with smaller teams.

Walking teams/caddies can be equipped with a Tagmarshal 2Way mobile device or a classic tag attached to a golf bag. Golf carts will also include GPS tracking 8inch cart screens or come equipped with an installed Tagmarshal 2Way cart device. From these, data can be transmitted to the Tagmarshal cloud servers where analytics and information will be available for staff and management to access.

Algorithms will analyze data and identify possible problems before they can negatively impact field flow. Tagmarsha’s software will be able to take care of pace monitoring for you instead of having to rely on a team of marshals patrolling the course on the lookout for potential problems.

Rather than having multiple members of staff trail after golfers, the pace-of-play process can be managed by a single person from the pro shop, using the live map of the GPS system. Manage more efficiently with smaller teams and avoid additional labor costs by utilizing the effective golf cart GPS tracking with Tagmarshal’s optimization software, allowing automation technology to do the work for you!

Thanks to Tagmarshal’s remarkable geofencing feature, course managers will be able to protect sensitive and restricted areas of the course, making it easier to maintain course conditioning optimally – avoiding damage to the turf and also helping to ensure player safety. This accurate, automated feature of the GPS optimization software is able to display real-time geofence alert to players via the 2Way 8 inch cart screens, to make the player aware of the geofence breach, encouraging compliance. In addition, alert notifications are sent via the system to notify managers of any breaches on the course.

Geofences that can be programmed to activate automatically at particular times of the day or specific days during the week. Avoid costly damage to the course, by incorporating the geofences and save on maintenance costs with this handy feature.

Another feature which is useful for maintenance, is the Heat Map feature, which allows Superintendents to identify areas of wear and tear on the course, so that fertilizer and watering can be used optimally and with the most effect, saving costs.

The 2Way golf cart GPS tracking screens, include a F&B Food Ordering feature, which allows players to order directly from their cart screen – ahead of their arrival at the Halfway House. This generates more food orders and has the added benefits of allowing the F&B team to start working on their order ahead of the player arriving, which means that turn time is reduced and the F&B team are able to serve more meals, by increasing the efficiency of their operation.

Reducing turn time means shorter rounds – and more time for players to spend elsewhere at the course after their game – making them more likely to spend time at the pro shop or enjoying F&B, thanks to the time saved while playing. This is an often overlooked, but effortless way to generate more revenue and it’s all possible thanks to the GPS optimization technology offered by Tagmarshal.

Tagmarshal’s optimized technology is extremely beneficial for driving continuous improvement on your course. The Analytics Hub provides Golf Managers and their team’s with a wealth of information and tools to allow them set goals, track, optimize and improve over time – ultimately driving their success season after season.

Thanks to the data reported by the GPS system, course managers will also be able to effectively manage pace of play on the course, improving field flow and removing pace related confrontations with players, as data allows for accuracy in identifying slow play, creating a platform for a neutral discussion with the playing group and an opportunity to provide assistance to move back into position, as opposed to policing slow play. Thanks to this helpful data and the additional live map, you will be able to improve the quality of interaction between staff and golfers resulting in a pleasant, mutual discussion and a positive experience for everyone.


Golf courses that make use of Tagmarshal’s Golf Cart GPS tracking management system will reap the benefits in the form of increased revenue, improved starter efficiency, and a smooth pace of play that meets the high expectations of golfers. Thanks to the golf cart GPS system’s impressive data insights, automation tech and tools, golf courses will be able to enlist smaller teams and still accomplish more. Take a look at the following operational oversight tools to understand the broad array of features Tagmarshal’s technology has to offer:

  • Live map allowing a full line of sight of all carts in your fleet
  • An easy-to-use backend Analytics Hub dashboard that is accessible on PC, tablets, and smartphones
  • Extend your line of sight from carts, to walkers and maintenance vehicles if needed
  • Data gathering gives course management crucial information on optimizing flow
  • Geofencing feature tracks and alerts about potential breaches
  • Two-way communication between players and course managers
  • Efficient ordering process for food and beverages
  • Analytics Hub allows users to set objectives, make adjustments, and monitor processes of the golf course

With Tagmarshal’s Golf Cart GPS system, golf courses will be able to stay ahead of the game as the industry continues to see significant advancements. By keeping up with the day-to-day challenges of course management and managing labor shortages with Tagmarshal’s Golf Cart GPS optimization software, golf courses are able to generate revenue and maintain a high-quality player experience.


By optimizing your golf course with Tagmarshal’s optimization technology, you will be able to improve player satisfaction, increase efficiency and generate more revenue, helping your course to achieve success. Thanks to the 2Way cart and mobile screen, golfers can receive accurate yardages and even order meals and beverages between sessions.

Tagmarshal’s hardware devices can be clipped to golf bags and attached to golf carts to allow for any course to utilize Tagmarshal’s optimization technology. These devices offer pro-active, real-time operational control and seamless management of course traffic. Furthermore, course managers will be able to make use of data insights and reporting for the overall improvement and maintenance of the golf course.

Tagmarshal’s industry-leading optimization backend software goes hand-in-hand with the 2Way golf cart GPS screens. These devices are 8inches with high-res screens of exceptional brightness. These devices are also water resistant, dust resistant, and highly durable. A few benefits of this clean, compact design include:

  • Highly affordable with high quality, high resolution 8 inch screens as well as tiered software features to choose from
  • Works with any type of cart, be it battery or gas powered
  • Can be moved from cart to cart should you decide to upgrade the fleet, as well as from one brand to another
  • Highly valuable to players and incredibly user-friendly

Generate increased revenue and optimize your golf course with Tagmarshal’s optimized GPS Software. Tagmarshal has gathered more than 1 billion data points from over 25 million rounds of golf and boasts dozens of satisfied clients to boot. Having collaborated with more than 500 partners worldwide, Tagmarshal’s optimization technology is widely appreciated and positively received by many esteemed golf courses.

If you’d like to learn more about the impact of Tagmarshal’s Golf Course Optimization software on your golf course, don’t hesitate to email or visit for more information.

Contact Tagmarshal’s team to discuss your specific operational needs and to get your 2Way Golf Cart GPS screens installed. You can also learn more about how Tagmarshal’s optimization system will help you to enhance player experience on your course, as well as increase efficiency and generate additional revenue.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.