About us - Golf Cart GPS - Pace of Play Golf Management Software

About us

Tagmarshal golf course intelligence

Our mission

To optimize on-course operations, using data
driven management to improve efficiency, enhance player experiences and drive cost savings.

To optimize on-course operations, using data driven management to increase efficiency, enhance player experiences and drive cost savings.

Tagmarshal, the leader in golf course intelligence software, optimizes on-course operations. The industry trusted system provides full operational oversight and reporting, proactive, real time management of field flow and data-driven management, which drives cost savings.

Established in 2014, Tagmarshal’s headquarters are in Atlanta, GA
Our office in Cork, Ireland focuses on the UK and Europe
With operations in South Africa, supporting partners in SA and Australia.
Tagmarshal has Global reach: Partners in 9 countries and 4 continents.

+ 15 000 000

rounds tracked and improved

of the Top 100 USA courses

Over 300

private, daily fee and resort courses

50% of Partners

$50 per round courses

Up to + $ 500 000

ROI per season

Find out how Tagmarshal has helped our partners to achieve success.

QUALITY, VALUE, INNOVATION, SERVICE EXCELLENCE
AND INTEGRITY

QUALITY, VALUE, INNOVATION, SERVICE EXCELLENCE AND INTEGRITY

TAGMARSHAL LEADERSHIP

BODO SIEBER
CEO and Co-founder

A visionary leader, with a strong understanding of process optimization, design thinking and user experience , Bodo’s focus is to enable positive changes that grow the game of golf and help golf operations into a sustainable technology and data enabled future. A German native, Bodo is an experienced solutions architect for software systems, focusing on business intelligence, GIS, IoT (Internet of Things) and process optimization, he founded two successful software driven businesses before focusing on golf. He has been a keynote speaker for innovation in golf, at the Golf Business Conference, Golf Inc Innovation Summit, PGA Show, Golf Business Tech Conference, as well as appearing in Forbes magazine, Golf.com, PGA Magazine, Compleat Golfer and other leading industry publications.

CRAIG KLEU
COO and Co-founder

Craig’s commercial acumen, shaped by a Bachelor of Commerce degree and several years spent managing a successful equity fund, together with his passion for golf, have given him a keen understanding of the needs of the market – and how to translate these into a commercial opportunity. He identified the gap in the market for on-course optimization, using data driven solutions, to develop Tagmarshal into the leading golf course intelligence software solution it is today.
With his analytical ability and characteristically warm leadership style, he is harnessing the power of AI and machine learning, working with his skilled team to develop new Tagmarshal products to meet the needs of tomorrow.

John Willmore - Tagmarshal International Sales Director

JOHN WILLMORE
International Sales Director and Co-Founder

With a wealth of experience in technical sales and new business development, John takes a strategic approach to business and has been instrumental in developing and growing Tagmarshal in the US, UK and European markets, establishing Tagmarshal as a firm market leader.
John is an experienced Co-Founder with a demonstrated history of working in the information technology and services industry globally. His ability to nurture and build strong relationships, together with being a formidable golfer and strong leader, has resulted in the Sales team forging over 300 successful Tagmarshal partnerships across the globe. With a focus on driving growth, no doubt this figure is set to increase.

STEPHEN KNOOP
Managing Director

Stephen’s background in Finance, Economics and Marketing, paired with his experience in professional sports – having worked both for major sports broadcasters and as a professional rugby player – have equipped him well to lead our international office in Ireland. Strategic, with a strong focus on teamwork, he drives growth and guides operations in the UK and Europe.

TAGMARSHAL SALES TEAM

TOM COX
Vice President of Sales, North America

Miami University, OH, graduate Tom, has over 30 years’ experience in the golf and consumer products industry, working with both established and emerging businesses. A sports enthusiast, Tom is a Cincinnati Reds and Atlanta Falcons fan, but golf is his passion, with Pebble Beach being one of his favorite courses. Tom lives in Marietta, GA with his wife and has two adult children.

JIM IRELAND
Tagmarshal Sales Representative
(FL, CA, PNW, NV, AZ)

New York Yankees fan Jim, lives in California. His love for golf started at an early age, playing golf collegiately. With 40 years in the golf industry, Jim has worked with many major brands, in varying roles in sales and management. Married 30 years, Jim has 3 kids, including one who is a professional golfer, playing all tours around the world.

BILL CARROLL
Tagmarshal Sales Representative
(Northeast Region)

Local New Yorker and new business expert with over 30 years experience, Bill is a proud New York Rangers supporter, with an extensive knowledge of and passion for the game of golf.

JOHN WILLMORE
International Sales Director and Co-Founder
(USA: WI / IL and International)

A Green Bay Packers supporter, who’s drawn to the beauty of Colorado. Golf Purist and a Proud Husband & Father. A hunger to change the game of golf without disrupting the fantastic history & traditions that make it what it is.

STEPHEN KNOOP
Managing Director Tagmarshal International
(USA: SC, NC, VI and Canada, Europe)

An NFL fan, Doug Flutie and Kurt Warner are Steve’s all-time favourite players. Golf and technology expert, husband and father to a beautiful 2 year old.

TAGMARSHAL ADVISORS

CHRISTIAN VOLLMANN
Senior Advisor: Business Strategy

As an active Business Angel, he helped start companies such as ResearchGate, Trivago, StudiVZ among many others, he is also the founder of nebenan.de. Christian was awarded “Business Angel of the Year 2017” in Germany and is on the board of the German Startups Association. He serves as an advisor on StartUp policy to the German Minister of Economics as well as on the HighTech Forum of the German Minister of Research & Education. As Tagmarshal’s lead investor Christian advises the company’s leadership on business strategy and strategic partnerships.

Dr JAMES ESPEY OBE
Strategic Advisor: Marketing and Brand Strategy

Having spent a successful career working internationally, building and creating brands, James holds a BCom and MBA degrees as well as PhDs in Marketing and Strategic Planning. A long term member at Royal Wimbledon, London – James enjoys his Golf, especially if it’s quick.
An author and honorary fellow of the Marketing Society of Great Britain for services to Marketing and Brand Building globally, James advises Tagmarshal’s leadership and board on marketing and brand strategy.

Dr ROB CAMPBELL (PrEng)
Strategic Advisor: Technology

With an MBA and a Ph.D. in Electrical Engineering, Dr. Campbell has a wealth of international experience in enterprise and solution architecture. Based in London, UK, he is a valuable strategic advisor to Tagmarshal’s board and technical team.

ANTON VAN VLAANDEREN
Investor: Board Advisor

After graduating with a Bachelor of Commerce degree and a short stint in a corporate profession, Anton co-founded an international marketing and export business. This experience led him into the world of venture capital where he joined the founding team at 4Di Capital, a specialist fund in the early-stage investment space focussing on Seed and Series A investments. Anton is one of four partners at 4DI Capital and has successfully raised three funds and invested in over 25 start-ups and exciting tech businesses that have successfully globalized. Anton is also a keen golfer.