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ABOUT US

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Tagmarshal, the industry leader in golf course optimization, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to enhance the player experience through pace and flow of play management, improve efficiency through automation and generate additional revenue.

Based in Atlanta, GA, Tagmarshal also has an office in Cork, Ireland.

VISION:

Changing the way golf courses are managed with data, IoT and machine-learning-driven optimization tools.

  • Quality
  • Value
  • Innovation
  • Service excellence
  • Integrity

TAGMARSHAL

IN NUMBERS

2014

Tagmarshal was established in 2014 and is headquartered in Atlanta, GA

35

Tagmarshal partners with 35 of the Top 100 US courses

500+

Tagmarshal partner courses globally

50%+

More than half our partner courses are $50 or less daily fee courses

30 MILLION+

Rounds optimized

1 BILLION+

Individual data points gathered by Tagmarshal's system

MEET THE

EXECUTIVES

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BODO SIEBER

CEO and Co-Founder

Tagmarshal

A visionary leader, with a strong understanding of process optimization, design thinking and user experience, Bodo’s focus is on driving positive change to grow the game of golf and help golf operations move towards a sustainable technology and data-enabled future. Recognized as one of the most innovative people in golf by Golf Inc., Bodo, a German native, is an experienced solutions architect for software systems, specializing in business intelligence, GIS, IoT (Internet of Things) and process optimization, having founded two successful software-driven businesses before focusing on golf. He has been a keynote speaker for innovation in golf, at the Golf Business Conference, Golf Inc. Innovation Summit, PGA Show and Golf Business Tech Conference, as well as appearing in Forbes magazine, Golf.com, PGA Magazine, Compleat Golfer and other leading industry publications.

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CRAIG KLEU

COO and Co-Founder

Tagmarshal

Craig's commercial acumen, shaped by a Bachelor of Commerce degree and several years spent managing a successful equity fund, together with his passion for golf, have given him a keen understanding of the needs of the market – and how to translate these into a commercial opportunity. He identified the gap in the market for on-course optimization, using data-driven solutions, to develop Tagmarshal into the leading golf course intelligence software solution it is today. With his analytical ability and characteristically warm leadership style, he is harnessing the power of AI and machine learning, working with his skilled team to develop new Tagmarshal products that meet the needs of tomorrow.

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JOHN WILLMORE

Chief Revenue Officer and Co-Founder

Tagmarshal

With a wealth of experience in technical sales and new business development, John takes a strategic approach to business and has been instrumental in developing and growing Tagmarshal in the US, UK and European markets, establishing Tagmarshal as a firm market leader. John is an experienced Co-Founder with a demonstrated history of working in the information technology and services industry globally. His ability to nurture and build strong relationships, together with being a formidable golfer and strong leader, has resulted in the sales team forging more than 500 successful Tagmarshal partnerships across the globe.

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STEPHEN KNOOP

Managing Director

Tagmarshal International

Stephen's background in Finance, Economics and Marketing, paired with his experience in professional sports – having played professional rugby and worked for major sports broadcasters – have equipped him well to lead our international office in Ireland. Strategic, with a strong focus on teamwork, he drives growth and guides operations in the UK and Europe.

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DAVID HAMILTON

Vice President of Business Development

Tagmarshal

An avid golfer, Augusta resident David knows firsthand how important the player experience is and what shapes this on the course. With over 25 years of executive-level experience driving growth, having previously served as Vice President of Sales for Club Car, and most recently, Vice President of Business Development for Entegra, he brings a wealth of expertise tailored to business development and strategic planning across North America. Instantly recognizable in the industry, having spoken extensively at CMAA and NGCOA events over the past two decades, David boasts an Executive MBA in Business Management and a network of golfing contacts second to none.

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JOEY WALTERS

General Manager

Tagmarshal USA

Joey Walters brings more than 20 years' worth of experience in the Technology and Medical industries to Tagmarshal, in his position as General Manager USA. Joey is a self-starting operational leader and “people’s person” with demonstrated success building and motivating teams – creating a culture of excellence, which he brings to the golf industry. A passionate golfer, he is excited to be part of the leadership team, building strong relationships and adding value to Tagmarshal's growing number of partners.

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MEET THE

PARTNERSHIP TEAM

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JOHN WILLMORE

Chief Revenue Officer and Co-Founder (USA: WI / IL and International)

Tagmarshal

A Green Bay Packers supporter, who's drawn to the beauty of Colorado, John is a golf purist and a proud husband and father. He has a hunger to change the game of golf without disrupting the fantastic history and traditions that make it what it is.

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STEPHEN KNOOP

Managing Director, Tagmarshal International (USA: SC, NC, VA and Canada, Europe)

Tagmarshal

An NFL fan, Doug Flutie and Kurt Warner are Steve’s all-time favorite players. Stephen is a golf and technology expert, as well as a husband and father to two children.

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DAVID HAMILTON

Vice President of Business Development (USA, inc. GA and TX)

Tagmarshal

Born and raised in Augusta, Georgia, David had golf in his blood from an early age and was hooked from the age of 14. Enamored by the sport’s tradition, etiquette and integrity, he’s been fortunate to tee it up at Augusta National multiple times, while playing Cypress Point remains his biggest bucket list experience.

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ASHLEIGH BRYANT

Partnership Development Manager

Tagmarshal

An experienced sales professional, Ashleigh was raised by a family of golfers. Her mom attended Longwood College in Virginia on a golf scholarship, LPGA trained and turned pro. Ashleigh, a passionate golfer, received her first set of Little Tiger clubs at age six. She is proud that her career has enabled her to combine her passion for golf with her work, partnering with the best. Ashleigh is also a proud mom to a son, who is also a keen golfer!

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MICHAEL GLANVILLE-SMITH

Partnership Executive

Tagmarshal

An avid golfer who was raised playing the game, his passion for the sport is palpable and on any given weekend, he’ll be out on the course! He hopes to one day surpass his grandad’s impressive record of 5 holes-in-one. He’s also a huge Boston Red Sox fan and watching them live at Fenway Park is high on his bucket list. Mike joined Tagmarshal in 2021 as a Partnership Executive and brings several years of growth partnership experience and an in-depth understanding of golf to the team.

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SEAN KOFAHL

Partnership Executive

Tagmarshal

From the moment he was born, Sean had a golf club in his hands. The day he broke his first window, he was promptly upgraded to course play, won his first tournament at 12 and continued to play as a competitive junior locally and Internationally. With a BBA in Marketing Management and a background in technical sales and business management, Sean is delighted to work with a pioneer in the golf industry to help grow the game he loves so much.

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DANIEL LEEUWENDAAL

Partnership Executive

Tagmarshal

Combining his enthusiasm for tech with a fresh perspective on golf, Daniel has over 6 years of successful sales experience. Inspired by Tagmarshal's objective to revolutionize how courses manage pace and flow, he serves as a dynamic Partnership Executive. A lover of extreme sports and an avid follower of the X Games, he is a dedicated advocate for enhanced player experiences and continues to forge valuable relationships with partners across the state of Texas, all while eagerly awaiting Rickie Fowler's long-overdue first Major win.

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JARED VAN DE MERWE

Partnership Executive

Tagmarshal

Jared is a seasoned professional with a 17-year track record in the sales industry. Beyond his expertise in the corporate world, his true passion has always been golf, a journey that began in 1992. What sets Jared apart is his dedication to working with people, building connections and forging relationships in a way that blends his sales acumen with his love for people.

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MICHAEL BRIGHT

Partnership Executive

Tagmarshal

Michael is a dedicated professional with over 9 years of sales experience. He has a strong passion for staying active, which stems from his upbringing immersed in sports. Michael's lifestyle not only keeps him active but also instills discipline and determination, qualities that he seamlessly translates into his successful career in sales. He manages Georgia, Tennessee and Alabama.

WATCH DEMO

Watch our short demo to see how Tagmarshal optimizes on-course operations, enhancing the player experience through automated pace of play management, increasing efficiency and generating additional revenue.

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INDUSTRY PARTNERS

Tagmarshal seamlessly integrates with many leading technology solutions to stand out as the preferred central hub, bringing exponential value to course partners by combining powerful data insights from multiple sources in ways that help unlock new opportunities.

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PARTNER COURSES

Trusted by these and 500+ other course partners:

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SOLUTIONS

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