About us

Tagmarshal golf course optimization

Our mission

To create exceptional player experiences, increase efficiency and generate additional revenue for our course partners, through on-course optimization and data driven management.

To optimize on-course operations, using data driven management to increase efficiency, enhance player experiences and drive cost savings.

Tagmarshal, the leader in golf course intelligence software, optimizes on-course operations. The industry trusted system provides full operational oversight and reporting, proactive, real time management of field flow and data-driven management, which drives cost savings.

Established in 2014, Tagmarshal’s headquarters are in Atlanta, GA
Our office in Cork, Ireland focuses on the UK and Europe
With operations in South Africa, supporting partners in SA and Australia.
Tagmarshal has Global reach: Partners in 9 countries and 4 continents.

+ 25 000 000

rounds tracked and improved

of the Top 100 USA courses

500

private, daily fee and resort courses

50% of Partners

$50 per round courses

Up to + $ 500 000

ROI per season

Find out how Tagmarshal has helped our partners to achieve success.

QUALITY, VALUE, INNOVATION, SERVICE EXCELLENCE
AND INTEGRITY

QUALITY, VALUE, INNOVATION, SERVICE EXCELLENCE AND INTEGRITY

GET IN TOUCH OR LEARN MORE ABOUT TAGMARSHAL

TAGMARSHAL LEADERSHIP

BODO SIEBER
CEO and Co-founder

A visionary leader, with a strong understanding of process optimization, design thinking and user experience , Bodo’s focus is to enable positive changes that grow the game of golf and help golf operations into a sustainable technology and data enabled future. Recognized as being one of the most innovative people in golf by Golf Inc, Bodo, a German native, is an experienced solutions architect for software systems, focusing on business intelligence, GIS, IoT (Internet of Things) and process optimization, he founded two successful software driven businesses before focusing on golf. He has been a keynote speaker for innovation in golf, at the Golf Business Conference, Golf Inc Innovation Summit, PGA Show, Golf Business Tech Conference, as well as appearing in Forbes magazine, Golf.com, PGA Magazine, Compleat Golfer and other leading industry publications.

CRAIG KLEU
COO and Co-founder

Craig’s commercial acumen, shaped by a Bachelor of Commerce degree and several years spent managing a successful equity fund, together with his passion for golf, have given him a keen understanding of the needs of the market – and how to translate these into a commercial opportunity. He identified the gap in the market for on-course optimization, using data driven solutions, to develop Tagmarshal into the leading golf course intelligence software solution it is today.
With his analytical ability and characteristically warm leadership style, he is harnessing the power of AI and machine learning, working with his skilled team to develop new Tagmarshal products to meet the needs of tomorrow.

John Willmore - Tagmarshal International Sales Director

JOHN WILLMORE
Chief Revenue Officer and Co-Founder

With a wealth of experience in technical sales and new business development, John takes a strategic approach to business and has been instrumental in developing and growing Tagmarshal in the US, UK and European markets, establishing Tagmarshal as a firm market leader.
John is an experienced Co-Founder with a demonstrated history of working in the information technology and services industry globally. His ability to nurture and build strong relationships, together with being a formidable golfer and strong leader, has resulted in the Sales team forging over 300 successful Tagmarshal partnerships across the globe. With a focus on driving growth, no doubt this figure is set to increase.

STEPHEN KNOOP
Managing Director, Tagmarshal International

Stephen’s background in Finance, Economics and Marketing, paired with his experience in professional sports – having worked both for major sports broadcasters and as a professional rugby player – have equipped him well to lead our international office in Ireland. Strategic, with a strong focus on teamwork, he drives growth and guides operations in the UK and Europe.

JOEY WALTERS
General Manager Tagmarshal USA

Joey Walters brings over 20 years’ experience in the Technology and Medical industries to Tagmarshal, in his position as General Manager USA. Joey is a self-starting operational leader and “people’s person” with demonstrated success building and motivating teams – creating a culture of excellence, which he brings to the golf industry. A passionate golfer, he is excited to be part of the leadership team, building strong relationships and adding value to Tagmarshal’s growing number of partners.

TAGMARSHAL PARTNERSHIPS TEAM

JOHN WILLMORE
Chief Revenue Officer and Co-Founder
(USA: WI / IL and International)

A Green Bay Packers supporter, who’s drawn to the beauty of Colorado. Golf Purist and a Proud Husband & Father. A hunger to change the game of golf without disrupting the fantastic history & traditions that make it what it is.

Email: john.willmore@tagmarshal.com

STEPHEN KNOOP
Managing Director, Tagmarshal International
(USA: SC, NC, VA and Canada, Europe)

An NFL fan, Doug Flutie and Kurt Warner are Steve’s all-time favourite players. Golf and technology expert, husband and father to a beautiful 2 year old.

Email: stephen.knoop@tagmarshal.com

DAVID HAMILTON
Vice President of Business Development, Tagmarshal

An avid golfer, Augusta resident David knows firsthand how important the player experience is and what shapes this on the course.
With over 25 years of executive-level experience driving growth, having previously served as Vice President of Sales for Club Car, and most recently, Vice President of Business Development for Entegra, he brings a wealth of expertise tailored to business development and strategic planning across North America.
Instantly recognizable in the industry, having spoken extensively at CMAA and NGCOA events over the past two decades, David boasts an Executive MBA in Business Management and a network of golfing contacts second to none.

Email: david.hamilton@tagmarshal.com

Bill-Carroll-_-Tagmarshal-Sales-Representative

Bill Carroll
Partnership Executive – Northeast region

Local New Yorker and new business expert with over 30 years experience, Bill is a proud New York Rangers supporter, with an extensive knowledge of and passion for the game of golf.

Email: bill.carroll@tagmarshal.com

MICHAEL GLANVILLE-SMITH
Partnership Executive

An avid golfer, Michael is from a family of golfers. His passion for the game is palpable and on any given weekend, he’ll be out on the course! He hopes to one day surpass his Grandad’s impressive record of 5 holes-in-one. He’s also a huge Boston Red Sox fan and watching them live at Fenway Park is high on his bucket list. Mike joined Tagmarshal in 2021 as a Partnership Executive and brings several years of growth partnership experience and an in-depth understanding of golf to the team.

Email: michael.glanville@tagmarshal.com

ASHLEIGH BRYANT
Partnership Development Manager

An experienced Sales professional, Ashleigh was raised by a family of golfers, her mom attended Longwood College in Virginia on a golf scholarship, LPGA trained and turned pro. Ashleigh, a passionate golfer, got her first set of Little Tiger clubs at age six. She is proud that her career has enabled her to combine her passion for golf with her work, partnering with the best. Ashleigh is also a proud mom to a little boy, also a golfer!

Email: ashleigh.bryant@tagmarshal.com

ROBBIE WILLIAMS
Partnership Executive

Robbie is a sports and fitness fanatic, who is keen to be out on the field playing golf or hockey. His favorite golfer is Phil Mickelson, for both his talent and humour – with arguably the best banter in the game, Phil’s also never scared to take a crazy hard shot! His favorite hockey team is the Colorado Avalanches. With over 15 years’ experience in driving growth and relationship management, Robbie is looking forward to making his mark at Tagmarshal.

Email: robbie.williams@tagmarshal.com

Nancy Huppert
Tagmarshal Ambassador: Colorado

CAMERON CHETTAIR
Commercial Distribution and Partnership Manager – APAC/Middle East

A social golfer and sports fanatic, Cameron has played on many golf courses in South Africa. He has set his sights on playing internationally and looking forward to implementing his international business development experience from the Middle East and Sub-Saharan Africa into Tagmarshal.

Email: cameron.chettiar@tagmarshal.com

TAGMARSHAL ADVISORS

CHRISTIAN VOLLMANN
Senior Advisor: Business Strategy

As an active Business Angel, he helped start companies such as ResearchGate, Trivago, StudiVZ among many others, he is also the founder of nebenan.de. Christian was awarded “Business Angel of the Year 2017” in Germany and is on the board of the German Startups Association. He serves as an advisor on StartUp policy to the German Minister of Economics as well as on the HighTech Forum of the German Minister of Research & Education. As Tagmarshal’s lead investor Christian advises the company’s leadership on business strategy and strategic partnerships.

Dr JAMES ESPEY OBE
Strategic Advisor: Marketing and Brand Strategy

Having spent a successful career working internationally, building and creating brands, James holds a BCom and MBA degrees as well as PhDs in Marketing and Strategic Planning. A long term member at Royal Wimbledon, London – James enjoys his Golf, especially if it’s quick.
An author and honorary fellow of the Marketing Society of Great Britain for services to Marketing and Brand Building globally, James advises Tagmarshal’s leadership and board on marketing and brand strategy.

Dr ROB CAMPBELL (PrEng)
Strategic Advisor: Technology

With an MBA and a Ph.D. in Electrical Engineering, Dr. Campbell has a wealth of international experience in enterprise and solution architecture. Based in London, UK, he is a valuable strategic advisor to Tagmarshal’s board and technical team.

ANTON VAN VLAANDEREN
Investor: Board Advisor

After graduating with a Bachelor of Commerce degree and a short stint in a corporate profession, Anton co-founded an international marketing and export business. This experience led him into the world of venture capital where he joined the founding team at 4Di Capital, a specialist fund in the early-stage investment space focussing on Seed and Series A investments. Anton is one of four partners at 4DI Capital and has successfully raised three funds and invested in over 25 start-ups and exciting tech businesses that have successfully globalized. Anton is also a keen golfer.