About us - Golf Cart GPS - Pace of Play Golf Management Software

About us

Tagmarshal golf course intelligence

Our mission

To optimize on-course operations, using data
driven management to improve efficiency, enhance player experiences and drive cost savings.

To optimize on-course operations, using data driven management to increase efficiency, enhance player experiences and drive cost savings.

Tagmarshal, the leader in golf course intelligence software, optimizes on-course operations. The industry trusted system provides full operational oversight and reporting, proactive, real time management of field flow and data-driven management, which drives cost savings.

Established in 2014, Tagmarshal’s headquarters are in Atlanta, GA
Our office in Cork, Ireland focuses on the UK and Europe
With operations in South Africa, supporting partners in SA and Australia.
Tagmarshal has Global reach: Partners in 9 countries and 4 continents.

+ 12 000 000

rounds tracked and improved

of the Top 100 USA courses

Over 300

private, daily fee and resort courses

50% of Partners

$50 per round courses

Up to + $ 500 000

ROI per season

Find out how Tagmarshal has helped our partners to achieve success.

QUALITY, VALUE, INNOVATION, SERVICE EXCELLENCE
AND INTEGRITY

QUALITY, VALUE, INNOVATION, SERVICE EXCELLENCE AND INTEGRITY

TAGMARSHAL LEADERSHIP

BODO SIEBER
CEO and Co-founder

Bodo Sieber is the CEO of golf course optimization and pace of play management system Tagmarshal. An experienced solutions architect for software systems focusing on business intelligence, GIS and process optimization, he has been recognized for innovation in golf and has spoken at Golf Business Tech Con, as well as being quoted in Forbes, Golf Digest, USA Today, Compleat Golfer and PGA Magazine among others.

CRAIG KLEU
COO and Co-founder

A passionate golfer, Craig was inspired to create a smart, tech-based solution to benefit course operators and golf players alike. More than our Operations Director, Craig maintains the soul of Tagmarshal’s customer success engine room.

John Willmore - Tagmarshal International Sales Director

JOHN WILLMORE
International Sales Director and Co-Founder

With a wealth of experience in technical sales, John takes a relationship-based approach to his business development and marketing responsibilities. As a life-long golfer with a single-digit handicap, John knows that a positive pace of play is non-negotiable.

STEPHEN KNOOP
Managing Director

Stephen’s background in Finance, Economics and Marketing, paired with his experience in professional sports – having worked both for major sports broadcasters and as a professional rugby player – have equipped him well to lead our international office in Ireland. Strategic, with a strong focus on teamwork, he drives growth and guides operations in the UK and Europe.

TAGMARSHAL ADVISORS

CHRISTIAN VOLLMANN
Senior Advisor: Business Strategy

As an active Business Angel, he helped start companies such as ResearchGate, Trivago, StudiVZ among many others, he is also the founder of nebenan.de. Christian was awarded “Business Angel of the Year 2017” in Germany and is on the board of the German Startups Association. He serves as an advisor on StartUp policy to the German Minister of Economics as well as on the HighTech Forum of the German Minister of Research & Education. As Tagmarshal’s lead investor Christian advises the company’s leadership on business strategy and strategic partnerships.

Dr JAMES ESPEY OBE
Strategic Advisor: Marketing and Brand Strategy

Having spent a successful career working internationally, building and creating brands, James holds a BCom and MBA degrees as well as PhDs in Marketing and Strategic Planning. A long term member at Royal Wimbledon, London – James enjoys his Golf, especially if it’s quick.
An author and honorary fellow of the Marketing Society of Great Britain for services to Marketing and Brand Building globally, James advises Tagmarshal’s leadership and board on marketing and brand strategy.

Dr ROB CAMPBELL (PrEng)
Strategic Advisor: Technology

With an MBA and a Ph.D. in Electrical Engineering, Dr. Campbell has a wealth of international experience in enterprise and solution architecture. Based in London, UK, he is a valuable strategic advisor to Tagmarshal’s board and technical team.

DUNCAN CRUICKSHANK
Strategic Advisor: Marketing and Communications Specialist

Duncan has an in depth knowledge of professional and amateur golf. He is highly skilled and experienced in marketing strategy, marketing management, brand development, event management, media relations and sponsorship.