+ 10 000 000
rounds tracked and counting
15 min
average pace improvement
Up to + $ 500 000
ROI per season
- Having improved 10 million rounds of golf, adding data and research value to major associations and powered by learnings and insights from some of the world’s top golf operations, Tagmarshal turns your pace into an asset.
- Easy to use and loved by players, course staff and committees in 9 countries including USA, Canada, UK and Europe. Tagmarshal is an Irish company with a US set-up in Atlanta GA.
- The technology provides golf courses with the tools to actively pursue consistent and high quality player experiences via better on-course field flow, excellent pace of play, optimised set-ups and easier management.
- Improve efficiencies,save costs and increase revenue with actionable data and intuitive technology.
- Leading Golf Cart GPS technology
The Tagmarshal Promise
Quality, value, innovation, service excellence and integrity
leadership
BODO SIEBER
CEO and Co-founder
Bodo Sieber is the CEO of golf course optimization and pace of play management system Tagmarshal. An experienced solutions architect for software systems focusing on business intelligence, GIS and process optimization, he has been recognized for innovation in golf and has spoken at Golf Business Tech Con, as well as being quoted in Forbes, Golf Digest, USA Today, Compleat Golfer and PGA Magazine among others.
CRAIG KLEU
COO and Co-founder
A passionate golfer, Craig was inspired to create a smart, tech-based solution to benefit course operators and golf players alike. More than our Operations Director, Craig maintains the soul of Tagmarshal’s customer success engine room.
JOHN WILLMORE
International Sales Director and Co-Founder
With a wealth of experience in technical sales, John takes a relationship-based approach to his business development and marketing responsibilities. As a life-long golfer with a single-digit handicap, John knows that a positive pace of play is non-negotiable.
STEPHEN KNOOP
Managing Director
Stephen’s background in Finance, Economics and Marketing, paired with his experience in professional sports – having worked both for major sports broadcasters and as a professional rugby player – have equipped him well to lead our international office in Ireland. Strategic, with a strong focus on teamwork, he drives growth and guides operations in the UK and Europe.
TAGMARSHAL ADVISORS
CHRISTIAN VOLLMANN
Senior Advisor: Business Strategy
As an active Business Angel, he helped start companies such as ResearchGate, Trivago, StudiVZ among many others, he is also the founder of nebenan.de. Christian was awarded “Business Angel of the Year 2017” in Germany and is on the board of the German Startups Association. He serves as an advisor on StartUp policy to the German Minister of Economics as well as on the HighTech Forum of the German Minister of Research & Education. As Tagmarshal’s lead investor Christian advises the company’s leadership on business strategy and strategic partnerships.
Dr JAMES ESPEY OBE
Strategic Advisor: Marketing and Brand Strategy
Having spent a successful career working internationally, building and creating brands, James holds a BCom and MBA degrees as well as PhDs in Marketing and Strategic Planning. A long term member at Royal Wimbledon, London – James enjoys his Golf, especially if it’s quick.
An author and honorary fellow of the Marketing Society of Great Britain for services to Marketing and Brand Building globally, James advises Tagmarshal’s leadership and board on marketing and brand strategy.
Dr ROB CAMPBELL (PrEng)
Strategic Advisor: Technology
With an MBA and a Ph.D. in Electrical Engineering, Dr. Campbell has a wealth of international experience in enterprise and solution architecture. Based in London, UK, he is a valuable strategic advisor to Tagmarshal’s board and technical team.
DUNCAN CRUICKSHANK
Strategic Advisor: Marketing and Communications Specialist
Duncan has an in depth knowledge of professional and amateur golf. He is highly skilled and experienced in marketing strategy, marketing management, brand development, event management, media relations and sponsorship.
our team
TOM COX
Vice President of Sales – North America
OLIVER GENTHE
Head of Development
TC COX
Vice President of Operations North America
LETICIA FISHER
Operations and Customer Success Manager
IAN KENNEDY
CEO – ExpressGolf
NATALIE DAVIDSSON
Marketing Manager
ANDREW RIDDELL
Financial Manager
ROB SEIDERER
Head of Tournament Track and Product Specialist
JEREMI JANSE VAN RENSBURG
UI and Design Executive
VUSI GUBENI
Digital Marketing Executive
TONDERAI PHIRI
Technical Support
NHLAKA MZOBE
Developer
ROBIN GORDON
Junior Graphic Designer
TONI ZEHNDER
Sales Administrator
INSIGHTS
Mind the gap: why increasing intervals risks $500k in capacity.May 27, 2020 - 1:28 pm
Webinar: Adapting golf operations for success during Covid-19 and beyondApril 3, 2020 - 12:08 pm
Rounds at Carnoustie 16 minutes quicker in busiest month last yearFebruary 27, 2020 - 3:31 pm
How one company is using artificial intelligence to combat slow playFebruary 27, 2020 - 9:50 am