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Golf Cart GPS - Pace of Play Golf Management Software
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    • How Tagmarshal’s Golf Cart GPS Optimization Technology Generates Revenue – and Saves Costs!
    • Improve Pace of Play with Tagmarshal’s On-Course Optimization Software
    • Tagmarshal’s Golf Cart GPS Optimization Technology Increases On-Course Efficiency
    • Golf Cart GPS: 5 Ways optimization technology increases operational efficiency
    • Golf Cart GPS: Tagmarshal’s 2Way 8inch cart screens – A powerful & necessary tool
    • FOR GOLF MAINTENANCE AND SUPERINTENDENTS: TAGMARSHAL SOFTWARE PROVES A GAME CHANGER
    • Golf Cart Tracking: 4 Features That Make Tagmarshal 2Way Different to Traditional
    • Golf Cart Tracking: Understanding the Value of Golf Cart Tracking
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    • The Value of Golf Cart GPS Tracking to your course
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Slide About us Tagmarshal golf course optimization
  • OUR MISSION
  • OUR PROMISE
  • THE TEAM
  • CONTACT US

Our mission

To create exceptional player experiences, increase efficiency and generate additional revenue for our course partners, through on-course optimization and data driven management.

To optimize on-course operations, using data driven management to increase efficiency, enhance player experiences and drive cost savings.

Tagmarshal, the leader in golf course intelligence software, optimizes on-course operations. The industry trusted system provides full operational oversight and reporting, proactive, real time management of field flow and data-driven management, which drives cost savings.

  • Established in 2014, Tagmarshal’s headquarters are in Atlanta, GA
  • Our office in Cork, Ireland focuses on the UK and Europe
  • With operations in South Africa, supporting partners in SA and Australia.
  • Tagmarshal has Global reach: Partners in 9 countries and 4 continents.

+ 25 000 000

rounds tracked and improved

30

of the Top 100 USA courses

500

private, daily fee and resort courses

50% of Partners

$50 per round courses

Up to + $ 500 000

ROI per season

Find out how Tagmarshal has helped our partners to achieve success.

READ MORE

THE TAGMARSHAL PROMISE

QUALITY, VALUE, INNOVATION, SERVICE EXCELLENCE
AND INTEGRITY

QUALITY, VALUE, INNOVATION, SERVICE EXCELLENCE AND INTEGRITY

GET IN TOUCH OR LEARN MORE ABOUT TAGMARSHAL

TAGMARSHAL LEADERSHIP

BODO SIEBER
CEO and Co-founder

A visionary leader, with a strong understanding of process optimization, design thinking and user experience , Bodo’s focus is to enable positive changes that grow the game of golf and help golf operations into a sustainable technology and data enabled future. Recognized as being one of the most innovative people in golf by Golf Inc, Bodo, a German native, is an experienced solutions architect for software systems, focusing on business intelligence, GIS, IoT (Internet of Things) and process optimization, he founded two successful software driven businesses before focusing on golf. He has been a keynote speaker for innovation in golf, at the Golf Business Conference, Golf Inc Innovation Summit, PGA Show, Golf Business Tech Conference, as well as appearing in Forbes magazine, Golf.com, PGA Magazine, Compleat Golfer and other leading industry publications.

CRAIG KLEU
COO and Co-founder

Craig’s commercial acumen, shaped by a Bachelor of Commerce degree and several years spent managing a successful equity fund, together with his passion for golf, have given him a keen understanding of the needs of the market – and how to translate these into a commercial opportunity. He identified the gap in the market for on-course optimization, using data driven solutions, to develop Tagmarshal into the leading golf course intelligence software solution it is today.
With his analytical ability and characteristically warm leadership style, he is harnessing the power of AI and machine learning, working with his skilled team to develop new Tagmarshal products to meet the needs of tomorrow.

JOHN WILLMORE
International Sales Director and Co-Founder

With a wealth of experience in technical sales and new business development, John takes a strategic approach to business and has been instrumental in developing and growing Tagmarshal in the US, UK and European markets, establishing Tagmarshal as a firm market leader.
John is an experienced Co-Founder with a demonstrated history of working in the information technology and services industry globally. His ability to nurture and build strong relationships, together with being a formidable golfer and strong leader, has resulted in the Sales team forging over 300 successful Tagmarshal partnerships across the globe. With a focus on driving growth, no doubt this figure is set to increase.

STEPHEN KNOOP
General Manager Tagmarshal International

Stephen’s background in Finance, Economics and Marketing, paired with his experience in professional sports – having worked both for major sports broadcasters and as a professional rugby player – have equipped him well to lead our international office in Ireland. Strategic, with a strong focus on teamwork, he drives growth and guides operations in the UK and Europe.

JOEY WALTERS
General Manager Tagmarshal USA

Joey Walters brings over 20 years’ experience in the Technology and Medical industries to Tagmarshal, in his position as General Manager USA. Joey is a self-starting operational leader and “people’s person” with demonstrated success building and motivating teams – creating a culture of excellence, which he brings to the golf industry. A passionate golfer, he is excited to be part of the leadership team, building strong relationships and adding value to Tagmarshal’s growing number of partners.

TAGMARSHAL SALES TEAM

JOHN WILLMORE
International Sales Director and Co-Founder
(USA: WI / IL and International)

A Green Bay Packers supporter, who’s drawn to the beauty of Colorado. Golf Purist and a Proud Husband & Father. A hunger to change the game of golf without disrupting the fantastic history & traditions that make it what it is.

Email: john.willmore@tagmarshal.com

STEPHEN KNOOP
General Manager Tagmarshal International
(USA: SC, NC, VA and Canada, Europe)

An NFL fan, Doug Flutie and Kurt Warner are Steve’s all-time favourite players. Golf and technology expert, husband and father to a beautiful 2 year old.

Email: stephen.knoop@tagmarshal.com

BILL CARROLL
Tagmarshal Sales Representative
(Northeast Region)

Local New Yorker and new business expert with over 30 years experience, Bill is a proud New York Rangers supporter, with an extensive knowledge of and passion for the game of golf.

Email: bill.carroll@tagmarshal.com

TREVOR DRAYTON
Partnership Executive

The epitome of a people person, Trevor has an impeccable reputation and over 20 years experience building enduring business relationships. Loving husband and father of two, a single figure handicap golfer whose current bucket list course is Whispering Pines Golf Club.

Email: trevor.drayton@tagmarshal.com

MICHAEL GLANVILLE-SMITH
Sales Executive

An avid golfer, Michael is from a family of golfers. His passion for the game is palpable and on any given weekend, he’ll be out on the course! He hopes to one day surpass his Grandad’s impressive record of 5 holes-in-one. He’s also a huge Boston Red Sox fan and watching them live at Fenway Park is high on his bucket list. Mike joined Tagmarshal in 2021 as a Sales Executive and brings several years of Sales experience and an in-depth understanding of golf to the team.

Email: michael.glanville@tagmarshal.com

ASHLEIGH BRYANT
Partnership Executive

An experienced Sales professional, Ashleigh was raised by a family of golfers, her mom attended Longwood College in Virginia on a golf scholarship, LPGA trained and turned pro. Ashleigh, a passionate golfer, got her first set of Little Tiger clubs at age six. She is proud that her career has enabled her to combine her passion for golf with her work, partnering with the best. Ashleigh is also a proud mom to a little boy, also a golfer!

Email: ashleigh.bryant@tagmarshal.com

ROBBIE WILLIAMS
Sales Executive

Robbie is a sports and fitness fanatic, who is keen to be out on the field playing golf or hockey. His favorite golfer is Phil Mickelson, for both his talent and humour – with arguably the best banter in the game, Phil’s also never scared to take a crazy hard shot! His favorite hockey team is the Colorado Avalanches. With over 15 years’ experience in Sales and relationship management, Robbie is looking forward to making his mark at Tagmarshal.

Email: robbie.williams@tagmarshal.com

Nancy Huppert
Tagmarshal Ambassador: Colorado

TAGMARSHAL ADVISORS

CHRISTIAN VOLLMANN
Senior Advisor: Business Strategy

As an active Business Angel, he helped start companies such as ResearchGate, Trivago, StudiVZ among many others, he is also the founder of nebenan.de. Christian was awarded “Business Angel of the Year 2017” in Germany and is on the board of the German Startups Association. He serves as an advisor on StartUp policy to the German Minister of Economics as well as on the HighTech Forum of the German Minister of Research & Education. As Tagmarshal’s lead investor Christian advises the company’s leadership on business strategy and strategic partnerships.

Dr JAMES ESPEY OBE
Strategic Advisor: Marketing and Brand Strategy

Having spent a successful career working internationally, building and creating brands, James holds a BCom and MBA degrees as well as PhDs in Marketing and Strategic Planning. A long term member at Royal Wimbledon, London – James enjoys his Golf, especially if it’s quick.
An author and honorary fellow of the Marketing Society of Great Britain for services to Marketing and Brand Building globally, James advises Tagmarshal’s leadership and board on marketing and brand strategy.

Dr ROB CAMPBELL (PrEng)
Strategic Advisor: Technology

With an MBA and a Ph.D. in Electrical Engineering, Dr. Campbell has a wealth of international experience in enterprise and solution architecture. Based in London, UK, he is a valuable strategic advisor to Tagmarshal’s board and technical team.

ANTON VAN VLAANDEREN
Investor: Board Advisor

After graduating with a Bachelor of Commerce degree and a short stint in a corporate profession, Anton co-founded an international marketing and export business. This experience led him into the world of venture capital where he joined the founding team at 4Di Capital, a specialist fund in the early-stage investment space focussing on Seed and Series A investments. Anton is one of four partners at 4DI Capital and has successfully raised three funds and invested in over 25 start-ups and exciting tech businesses that have successfully globalized. Anton is also a keen golfer.

OUR TEAM

LETICIA FISHER
Operations Manager

ANDREW RIDDELL
Financial Manager

NATALIE DAVIDSSON
Marketing Director

john

ROB SEIDERER
Product Manager

JEREMI JANSE VAN RENSBURG
Creative Director

NHLAKA MZOBE
Lead Developer

STACEY DEACON
Financial Accountant

TONDERAI PHIRI
Classic Tag Technician

DEBORAH TOBIN
Training Manager

CHRISTIAAN KERN
Graphic Designer

TANIA WIENER
Logistics & Procurement

DEAN SOSSEN
Classic Cart Technician

AVRON JACOBSON
Senior Technical Operations Manager

SIMPHIWE SHONGWE
Senior Software Developer

TONI ZEHNDER
Sales Administrator

STRUAN CURRIE
Customer Success Analyst

SHELTON MATEMEZANO
2 Way Technician

GARRYD SMIT
Dev Ops Team Lead

JULIAN PETERSON
Junior Software Developer

JAYSON GREEFF
Partnership Coordinator

TRE’LIYAH ALSTON
Inventory Technician

LINCOLN MOBLEY
Technician

JODI VAN DER ROSS
Technical Agent

SUZANNE BRAND
Bookkeeper

MIA VAN TONDER
Development Project Manager

SONWABILE DYAM
Intern

MARK APPLETON
Technical Coordinator

QUEENIE KAKANA
Customer Success Junior Data Analyst

JACK GREEN
Customer Success Associate

KIERNAN WALSH
Content Manager

ROBERT MATEZA
Customer Success Technical Specialist

HUGO VAN DER WESTHUIZEN
Media Division Manager

PROUD PARTNER TO:

INSIGHTS

  • Southern Fairways Radio show with Randy BurganJune 17, 2022 - 6:16 pm
  • Tech Forecast – What does the future hold for golf?June 7, 2022 - 12:42 pm
  • Tagmarshal – Get to know Lincoln MobleyFebruary 9, 2022 - 11:28 am
  • The 9 Most Innovative People in GolfFebruary 7, 2022 - 4:59 pm

Contact Us

TAGMARSHAL USA
3020 Roswell Rd Suite 240
Marietta, GA 30062
USA
Tel: +1 4708 231023
contact@tagmarshal.com

TAGMARSHAL UK and IRELAND
1st Floor, 6 Lapps Quay, Cork
County Cork, Ireland
T12 SP62
Tel: + 353 86 052 5077
contact@tagmarshal.com

TAGMARSHAL RESEARCH & DEVELOPMENT
10th Floor
33 Church Street, Cape Town
South Africa, 8001
Tel: +27 21 461 9636
contact@tagmarshal.com

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© Copyright - Tagmarshal | Golf Course Optimization
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2Way Cart Screens

Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

  • Robust 7inch Cart screens that are installed into cart fleet
  • Accurate GPS cart tracking and yardage
  • 2Way communication with players
  • Ability to push alerts & advertising, order F&B
Download PDF

“I love the easy reporting and visuals that Tagmarshal gave us to be able to pinpoint groups that are slow because they’re being delayed. It’s at a glance that I didn’t see with other tech.”

– Troy Newport, General Manager, Cog Hill

Used by these and many more partner courses

 

Tagmarshal Track

• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic. 

• Purchase the additional Analytics Hub and other modular features based on your course’s needs.

Used by these and many more partner courses:

 

Tagmarshal Go

• Basic GPS cart tracking, to manage your cart fleet.

Tagmarshal Premium Optimizer

• Full software package including Optimization features and the Analytics Hub.

• Best suited for courses who want to set goals, track and optimize, to improve.

Used by these and many more partner courses:

 

Classic Installed

Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!

Download PDF

“Tagmarshal has been popular with our members, because of the impact it has on their experience. I’d recommend Tagmarshal to any course looking to streamline their operation and improve golfer experience.”

– Drew Dunn, Head Golf Professional, East Lake, GA

Used by these and many more partner courses

 

Classic Tags

Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed

Please Download the Classic Tag product PDF for full details.

Download PDF

“We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the Tagmarshal program.”

– Mike O’Reilly, PGA Golf Professional, Whistling Straits

Used by these and many more partner courses

 

2Way Mobile

Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

  • Robust Mobile screens that attach to golf bag 
  • Accurate GPS cart tracking and yardage
  • 2Way communication with players
  • Ability to push alerts & advertising, order F&B 
Download PDF

“Tagmarshal delivered on giving us the data we were looking for. This tech has been instrumental in creating rules and implementing them objectively.”

– Mario Guerra, PGA Head Professional, Quaker Ridge, NY

Used by these and many more partner courses

 

Webinar: FastLane Golf – Pace of play matters and golfers will pay a premium

Wednesday,  10th April    I    11h00 EST    I    15h00 GMT


Webinar: How Tagmarshal Can Positively Affect Your Bottom Line

Monday,  11th March    I    11h00 EST    I    15h00 GMT


Webinar: Memorable Guest Experiences while Delivering Healthy Financial Returns to your Course

Tuesday,  11th December    I    15h00 EST    I    14h00 CST


Webinar: Adopting technology for a traditional game

Tuesday,  18th December    I    15h00 EST    I    14h00 CST


Webinar: Gain Management Oversight of Pace, Flow, and Unwanted Bottlenecks through Intuitive Data

Thursday,  22nd November    I    15h00 EST    I    14h00 CST


Webinar: Understanding your on-course operations with data and analytics

Thursday,  15th November    I    15h00 EST    I    14h00 CST


Webinar: Above and Beyond Members and Guests Expectations with Actionable Data

Thursday,  8th November    I    16h00 EST    I    15h00 CST

Register here:


Webinar: 5 ways to turn pace of play into a golf experience and revenue asset

Thursday,  22nd August    I    16h00 EST    I    15h00 CST

Register here:


Upcoming Webinar: 

Player Experience and Pace of Play Symposium

Thursday, 4th October I 09h00 London and 10h00 South Africa

Register here:

 


Webinar: How are data and analytics empowering the golf industry?

Thursday,  30th August    I    16h00 EST    I    15h00 CST

Register here: