TAGMARSHAL EMPOWERS GOLF COURSES TO DELIVER AT THEIR BEST

Unobtrusive and respectful of tradition, Tagmarshal’s Pace of Play management system is the go-to-solution for clubs looking to excel in their player experience.

ROUND TIMES COME DOWN
CONSISTENCY AND PLAYER EXPERIENCE IMPROVE
NON-CONFRONTATIONAL PACE MANAGEMENT WITH FACTS
PLAYER ACCOUNTABILITY VIA DATA
FULL CONTROL OF THE FIELD (CARTS AND WALKING)

LEARN MORE ON WHAT TAGMARSHAL DOES, HOW IT ADDS VALUE AND MAKES OPERATORS MONEY.

74%
of players say pace and flow of play is critical to the enjoyment of their round (the only experience variable more important is conditioning at 82%)
– USGA survey

Priority #2
Pace and flow of play narrowly trails conditioning and ranks higher than course design and club house facilities as of key importance to players.
– USGA survey

THE TAGMARSHAL OPERATIONS PLATFORM:

Easy to use, intuitive and efficient. For well run on-course operations that ensure control, improved experiences and business success.

Tagmarshal Track – GPS and Cart Tracking

The solid basics, pre-emptive live map, course analytics, with optional modules that can be added as required.

An excellent operational oversight and cart / player tracking kit.

Tagmarshal Premium Optimizer:

All the power of Tagmarshal Track plus the full suite of geofencing, utilization heatmap, multi channel alerts, dynamic goal time management.

The optimization suite that covers everything on-course, so your operation always functions at its best, provides excellent golfer experience and continuously improves.

TAGMARSHAL FRONT END OPTIONS:

Tagmarshal Classic tags

unobtrusive, robust, can be installed into carts / used for walkers – live tracking for full line of sight. Cost efficient and excellent in a classic golf environment.

Tagmarshal 2Way mobile

2Way communication enabled – with range finding and Tagmarshal’s class leading dynamic pace information plus options for geofencing, weather alerts, food orders etc. Robust, water proof, extra long battery life.

7 or 10inch 2Way cart screen

2Way communication enabled – with range finding and Tagmarshal’s class leading dynamic pace information plus options for geofencing, weather alerts, food orders etc

PRIVATE CLUB CASE STUDY

WISCONSIN CLUB

• Course type: Country Club

• Cart Rounds: 75% (60 carts in fleet)

• Walking Rounds: 25%

• Rounds per season: 25 000 (8 months season)

• Play time improvement: 14 minutes

ROI: The positive pace achieved and the improved reputation has attracted 6-10 new members to Wisconsin Club each of them worth USD 11000 per the season

Competitive Advantage: The course is now in a position to promote a consistent sub 4 hour round time

Results: The course is at capacity at 350 members – and has a much reduced churn rate due to their positive and reliable on-course experience

COMPARATIVE CASE STUDY

While member days are managed with Tagmarshal (Busy days are Thursday / Saturday / Sunday) – Monday’s are only passively tracked, as the club rent out their course to a third party management company on Mondays.

Result 1: 26 minute difference on average
Monday’s 3rd party days average 4:23:44
vs Busy Member days (Thursday / Saturday / Sunday) 3:57:52

Result 2: consistency of the managed busy days
These managed days are very steady – trend declining.
The non-Tagmarshal Monday variance is quite volatile with a 14 minute average time swing.

WHAT OUR PRIVATE CLUB PARTNERS SAY

“As a private Club, our goal is to make the day as enjoyable as possible for our membership. By bringing Tagmarshal on board, we have accomplished this feat by effectively reducing our pace of play in a non-confrontational, professional way.”

David WeissPGA Head Professional | Forest Glenn CC

“Our experience with the system and integration into our operation has been exceptional. The data provided and a facts based discussion is an asset in our day to day operations. We are excited about the development of analytics and insights into improving our pace and experience as a whole.”

Andrew HedrickPGA Head Professional | CC of Castle Pines

“Optimizing staff at peak hours, confirming operational efficiencies, and giving the on-course team the data to manage the pace of play in a professional and objective manner are immediate benefits. It is an investment we’re making to ensure our members are having a successful golf experience. ”

Andrew AdamsickPGA Head Professional | Conway Farms Golf Club

“Tagmarshal has helped our course get on top of pace of play. We are now a proud 4 hour round course.”

Curt LarsonDirector of Golf | Wisconsin Club

“We wanted as much information as possible and Tagmarshal delivered on giving us the data we were looking for. This technology has been instrumental in helping us create rules and implement them in an objective manner.”

Mario GuerraHead Golf Professional | Quaker Ridge Golf Club