Golf Cart Tracking: Getting Golfers On Board With Your Pace of Play Policy

GOLF CART TRACKING:
GETTING GOLFERS ON BOARD
WITH YOUR PACE OF PLAY POLICY

GOLF CART TRACKING: GETTING GOLFERS ON BOARD WITH YOUR PACE OF PLAY POLICY

Pace of play, which has been shown to improve when using golf cart tracking, is listed by 84% of golf course owners and operators as a crucial factor in shaping perceptions of the player experience.

From a player perspective, a recent USGA study found that 74% of golfers listed pace of play as a key enjoyment factor.

Positive pace management is a great differentiator from competitors. When a player leaves having had a memorable golf experience, driven in part by proactive pace of play policies from courses and operators using golf cart tracking, they are far more likely to return.

They are also more likely to share that experience with others, attracting new players to the course and driving up the demand for membership. When prioritized and optimized, pace of play becomes an asset that generates additional revenue and keeps daily fee and resort players happy, along with members.

To get players or members to comply with any policy, you need their buy-in. Here’s how you can improve your chances of compliance.

EDUCATE PLAYERS ABOUT GOLF CART TRACKING TECHNOLOGY

Ultimately, the aim of playing a round of golf is to enjoy oneself, despite the frustration that comes with finding the water or three-putting.

How well we play on the day is a variable we all wish we could control, but part of what makes an enjoyable round includes being able to play at a reasonable pace without any bottlenecks and hold-ups on the course.

Having technology such as Tagmarshal’s optimization system in place makes it clear that a course is serious about creating a fair, data-driven pace of play policy.

Tagmarshal, the market leader in on-course optimization technology, uses golf cart tracking to provide courses with full, real-time operational oversight.

As players move around the course, GPS data is sent to Tagmarshal’s secure, cloud-based servers and transformed into information that is displayed in real-time on a Live Map screen, visible to golf managers, who can now accurately identify exactly which playing groups are out of position.

They can then be assisted to move back into position, before impacting on the pace and field flow. This gives golf operators the tools to manage operations effectively, resulting in enhanced player experiences and increased efficiency.

When educating golfers about the increased use of golf cart tracking technology, courses should make it clear that they also need the help of their players or members to ensure a memorable game of golf for all players, starting with pace and flow of play.

RAISE AWARENESS AROUND PACE OF PLAY POLICIES

Once a course has formulated a pace of play policy, it needs to communicate that to golfers.

On the course’s website, the policy should be clearly visible from the home landing page, as well as being mobile-friendly so it can be viewed on the go from a phone.

Social media posts highlighting the additional measures a course is taking to proactively tackle the issue, like implementing golf cart tracking technology, can then link to the policy.

A themed newsletter focusing on the course’s policy, with a clickthrough link where it can be read in full, is also a surefire way to ensure golfers are aware of any changes. This also serves to further highlight that achieving the optimal pace of play is a two-way commitment, with buy-in from golfers and course management.

Encouraging golfers to play when they are in position to go and can do safely, rather than adhering strictly to the “farthest from the hole plays first” stipulation in the Rules of Golf, ready golf is becoming an increasingly popular way for modern courses to improve their pace of play.

The military-grade precision of golf cart tracking GPS systems also means that on courses using Tagmarshal’s 2Way cart screens, for example, golfers can see accurate yardage to the pin without spending time using a rangefinder.

Implementing ready golf effectively as part of an overall pace policy, and in way that encourages golfers to practice it responsibly, does call for additional awareness and education.

Signage outlining how to safely play ready golf should be placed around the clubhouse and pro shop, as well as inside the locker rooms. Social media channels could also be used for this purpose and there are many publicly available videos that highlight the correct protocols.

KEEP PACE AND GOLF CART TRACKING FRONT OF MIND

Regular reminders from the course to golfers are essential so that the pace of play policy, and the course’s expectations around this, become a normalized, ingrained part of every round of golf.

Utilizing social media channels, as well as follow-up newsletters, to share tips for improving pace of play is a great way to keep this front of mind. Highlighting the month’s average round time, calculated in part through golf cart tracking technology, in comparison to the desired average round time makes steady, incremental improvements something everyone can buy into.

Ensure each group is informed on the tee of what is expected from them and how they can stay in position, and have goal times clearly indicated on scorecards handed out. Signage at strategic points around the course reminding players of pace expectations, as well as at the halfway house and the clubhouse, further reinforces the policy.

Showing Tagmarshal’s Live Map on screens in the clubhouse and other prominent areas has proven to be very effective, giving players visibility of which groups are on pace or out of position, helping to maintain their awareness of this.

On courses that make use of Tagmarshal’s 2Way screens, golfers can monitor their own pace.

The screens show the group’s pace relative to the course’s round goal time, and golfers constantly interact with the screen to see accurate to the pin yardage and other useful information.

Messages can be sent to the 2Way cart screens, or via player assistants, updating groups on their position during the round.

Equipped with golf cart tracking data, real-time line of sight and Tagmarshal’s powerful algorithms that automatically identify potential problem groups before issues arise, player assistants can also be far more targeted with on-course interventions.

This data-driven approach to keeping pace front of mind reshapes on-course player interactions. Based on USGA research, “corrective pace of play actions” are the worst-rated experience factors in golf. The traditional, often confrontational marshal approach of “you’re slow – get on with it” can significantly impact the player experience and their service perception.

Coach your team to avoid the word “slow” in their approach. Rather, use ‘out of position’

CELEBRATE SUCCESS

Golfers who consistently play quicker than the course’s desired round goal time, or average round time, should be celebrated.

Regularly highlighting these pacesetters with an initiative like fastest round of the month can serve as inspiration for others to effectively monitor their own pace. Throw in a prize, like a free round of beers at the clubhouse or discounts at the pro shop, and you draw positive attention to the pace of play policy you’ve implemented.

Communicate these success stories through your monthly newsletters and social media channels, relying on golf cart tracking data to illustrate how players are responding to the pace metrics in place.

HAVE PLANS IN PLACE TO DEAL WITH REPEAT OFFENDERS

Golf cart tracking data should be seen as a tool to improve working relationships with golfers. After all, courses rely on their buy-in to help achieve a field flow that delivers an exceptional on-course experience for everyone.

Course owners and operators shouldn’t use the golf cart tracking technology for “gotcha” moments when players hold up the field or make incorrect assumptions about their pace of play. Instead, consider it an opportunity to show that the course is proactive in its approach to this key player experience factor, as well as building trust in the systems and processes that are in place.

If there are repeat slow play offenders, develop a process to deal with them and communicate this in the pace of play policy. For example, some courses will have the president or general manager call a player after a third offense or send a formal letter or email informing them that they’re not meeting expectations.

To soften the blow, ask how and where the course might be able to assist in improving their pace of play. This could take the form of advice or a conversation or lesson with the head professional, who can offer tips on how to play the course’s more difficult holes, for example.

Should the golfer’s round times fail to improve, then measures such as restricting access to certain tee times and only allowing them to play off-peak for a month can be considered.

TURNING PACE OF PLAY INTO AN ASSET USING GOLF CART TRACKING

With pace and course flow proving so important to the overall player experience, turning this into an asset at your course is a great way to stand out from others.

Cultivating an environment where players actively support the measures the course is taking and can see the tangible benefits of doing so plays a pivotal role in the success of any policies.

“Tagmarshal has enabled us to effectively implement our pace of play policy, assisting us in reducing playtime, which allowed us to add additional tee times for extra capacity.”

Jim Lombardo, Head Golf Professional

Erin Hills

By effectively using golf cart tracking technology and harnessing the buy-in of your players, you can turn pace and flow of play into a strength that encourages golfers to return time and time again.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 700 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.

SOLUTIONS

Private Course Public Course Resorts Multi Course Operations Pace of Play Revenue generation More Solutions

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2Way Cart Screens

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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

Robust 7inch Cart screens that are installed into cart fleet
Accurate GPS cart tracking and yardage
2Way communication with players
Ability to push alerts & advertising, order F&B

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“I love the easy reporting and visuals that Tagmarshal gave us to be able to pinpoint groups that are slow because they’re being delayed. It’s at a glance that I didn’t see with other tech.”

– Troy Newport, General Manager, Cog Hill

Used by these and many more partner courses
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Tagmarshal Track

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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.

• Purchase the additional Analytics Hub and other modular features based on your course’s needs.

Used by these and many more partner courses:
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Tagmarshal Premium Optimizer

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• Full software package including Optimization features and the Analytics Hub.

• Best suited for courses who want to set goals, track and optimize, to improve.

Used by these and many more partner courses:
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Classic Installed

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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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“Tagmarshal has been popular with our members, because of the impact it has on their experience. I’d recommend Tagmarshal to any course looking to streamline their operation and improve golfer experience.”

– Drew Dunn, Head Golf Professional, East Lake, GA

Used by these and many more partner courses
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Classic Tags

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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed

Please Download the Classic Tag product PDF for full details.
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“We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the Tagmarshal program.”

– Mike O’Reilly, PGA Golf Professional, Whistling Straits

Used by these and many more partner courses
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2Way Mobile

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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

Robust Mobile screens that attach to golf bag
Accurate GPS cart tracking and yardage
2Way communication with players
Ability to push alerts & advertising, order F&B

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“Tagmarshal delivered on giving us the data we were looking for. This tech has been instrumental in creating rules and implementing them objectively.”

– Mario Guerra, PGA Head Professional, Quaker Ridge, NY

Used by these and many more partner courses
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Golf Cart Tracking: Getting Golfers On Board With Your Pace of Play Policy

GOLF CART TRACKING: GETTING GOLFERS ON BOARD WITH YOUR PACE OF PLAY POLICY

EDUCATE PLAYERS ABOUT GOLF CART TRACKING TECHNOLOGY

RAISE AWARENESS AROUND PACE OF PLAY POLICIES

KEEP PACE AND GOLF CART TRACKING FRONT OF MIND

CELEBRATE SUCCESS

HAVE PLANS IN PLACE TO DEAL WITH REPEAT OFFENDERS

TURNING PACE OF PLAY INTO AN ASSET USING GOLF CART TRACKING

ABOUT TAGMARSHAL

SOLUTIONS

WATCH YOUR FREE DEMO NOW!

WANT TO KNOW MORE?
Contact us

WANT TO KNOW MORE?
Contact us

Contact Us

2Way Cart Screens

“I love the easy reporting and visuals that Tagmarshal gave us to be able to pinpoint groups that are slow because they’re being delayed. It’s at a glance that I didn’t see with other tech.”

Tagmarshal Track

Tagmarshal Go

Tagmarshal Premium Optimizer

Classic Installed

“Tagmarshal has been popular with our members, because of the impact it has on their experience. I’d recommend Tagmarshal to any course looking to streamline their operation and improve golfer experience.”

Classic Tags

“We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the Tagmarshal program.”

2Way Mobile

“Tagmarshal delivered on giving us the data we were looking for. This tech has been instrumental in creating rules and implementing them objectively.”