Improve Pace of Play with Tagmarshal’s On-Course Optimization Software

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Golf operators can easily and affordably manage their course traffic and optimize on-course activities thanks to Tagmarshal’s pace of play technology.

  • Players love it, because it improves their experience. 
  • It’s great for business too – good pace of play is an asset to a golf course, as it attracts golfers and impacts player experience.

Pace and flow of play really matters – according to 84% of golf course owners, pace of play is a top three factor in creating a positive player experience for your golfers.


With Tagmarshal’s pace of play management solution you’re given the tool set necessary to accurately monitor and manage playing time on your golf course.

The management of a top US course was able to accomplish the following pace of play goals: decrease average round times, decrease number of slow rounds, improve the golfing experience, and unlock revenue by allowing for more tee-off times.

You can improve on-course efficiency and your players’ overall experience by using Tagmarshal’s optimization software.

Additionally, you will receive industry-leading reporting, real-time oversight, actionable data, and the ability to save money and generate additional revenue.

“We can see what’s going on, on the course at a glance. This has impacted efficiency, the guest experience and our day-to-day operations.”

Matt Barksdale — Resort Head Golf Professional at Pinehurst Resort and Country Club


Days spent on the course are valuable. Free time is valuable. Thanks to Tagmarshal’s golf course intelligence system, neither has to be squandered because of sluggish play anymore.

The Tagmarshal software speeds up play, while giving golf course management teams access to optimization data and reporting via the Analytics Hub and full, real-time operational line of sight, with the Live Map feature.

Over 500 partner courses benefit from Tagmarshal optimization platform, which analyzes data from more than 25 million rounds. Just a few of the Top 100 Courses that currently use Tagmarshal are Carnoustie, Whistling Straits, Baltusrol, Kiawah Island, Bandon Dunes, Pinehurst, Erin Hills and more.

Tagmarshal utilizes GPS devices to track every playing group – these 2Way screens or Classic devices are installed in golf carts or distributed to caddies to clip onto golf bags, at partner courses. Following that, data collected by these devices is gathered in the cloud, and course management has access to real-time data via an easy to use dashboard, accessible via their mobile phone, tablet or PC. You won’t need to flag down a marshal to inform them of a concern, because they’ll already be aware of it via their live monitoring on their screen!


Reduce labor costs with optimization technology, by improving efficiency. Plus, you’ll be able to implement optimization strategies allowing you to increase the capacity of your tee sheet, generating additional revenue in the process.

Players who’ve had a great on-course experience and finished their round within a reasonable time, have more time to spend on F&B and in the Pro shop, further increasing revenue.


Give your course Superintendents the tools to manage maintenance better, and use the Heatmap feature to identify areas of wear and tear on the course accurately.

“As a private Club, our goal is to make the day as enjoyable as possible for our membership. By bringing Tagmarshal on board, we have accomplished this feat by effectively reducing our pace of play in a non-confrontational, professional way.”

David Weiss — Head Golf Professional at Forest Glen Country Club


According to 84% of golf course owners, pace of play is a top three factor in creating a positive player experience for your golfers.

  • Improved pace of play is a win-win situation – it will help set your golf club’s service offerings apart from those of other clubs.
  • Golf management teams should give effective management of this asset top priority.
  • Positive pace of play enhances your course’s appeal and draws new customers, which boosts membership demand and encourages repeat business, which brings in more money.
  • Golfers have a memorable round of golf when they have an optimal player experience, and they will tell others about it, spreading good word of mouth and enhancing the course’s reputation for providing excellent golfer experiences.

The bottom line is that pace of play is a valuable asset that boosts your revenue and retains members and visitors.

Why? Each playing group is put at a disadvantage as soon as they lag behind since they must catch up to stay on pace.

Make starter accuracy a part of your team’s KPIs so that you can track and report on it on a weekly and monthly basis.

If starter accuracy is poor, identify the cause and make a plan to fix it.

With the use of Tagmarshal’s on-course optimization software, performance can be improved over time by tracking and measuring starter accuracy.

Why? The pace of play is slowed down by gap intervals that are too close together, whereas availability and course revenue are negatively impacted by intervals that are too wide.

To discover the one that fits your course the best, experiment with different gap lengths. Then monitor and measure these over time to make sure they’re functioning properly.

Gap intervals depend on the layout and type of course; they’re not “one size fits all.” Certain days and times, such as mornings, have a tendency to play quicker. This creates opportunities for tighter gap intervals with a revenue upside and no impact on the player experience.

Through the Gap Time Monitor, Tagmarshal’s software collects real-time gap interval data that assesses playing group performance in relation to gap intervals and identifies ways to improve these intervals for increased capacity and green fee revenue. 

Many courses that use these tactics increase their green fees by well over $500k each season.

To prevent slow play, take into account the pin placement and make it simpler on more challenging holes. This is an important factor to take into account on busy days, especially weekends, when there are players with verifying abilities.

The tee boxes allocated on particular days will follow the same logic.

Golfers can plan their shots and take better shots thanks to Tagmarshal’s 2Way cart and mobile screens, which show highly accurate “to the pin” yardage.

Why? You can take action before playing groups are negatively impacted by others if you have a clear understanding of which groups are beginning to affect field flow.

Ask players how you can help them to get “back into position”. By doing this, you become a service ambassador as opposed to a slow play enforcer. It enables the players to accept and strengthen their position without inciting hostility.

No one wants to be labelled “slow” since it simply makes the problem worse.

Using the pro shop PC or screen, a mobile device, or a tablet, Tagmarshal’s live Track Map provides managers and their teams with full, real-time operational line of sight, allowing them to quickly identify which groups are slow and impacting field flow versus groups affected by slow play. 

This opens the door for a pro shop representative to approach the group directly and offer to help them reposition. There’s no need for endless rangering because this is efficient and time-saving.

Why? Golfers will find it challenging to pace themselves appropriately if they don’t have a target time to work towards. They’ll see that you appreciate their time and experience on your course if you adopt a pace of play policy.

Set clear expectations for golfers and develop a pace of play policy. Golfers can “self manage” as a result, which enhances pace results.

Here lies the value of “ready golf.” It replaces the conventional farthest-from-the-hole method of assigning play orders. The first player who is ready to take their shot is allowed to play while ready golf is in effect.

Playing ready golf is intended to help maintain proper pace of play, but in a safe way.

No matter where you are on the course, ready golf applies to every part of the game. You can speed up your round and have more fun on the course by playing it safely.

Make sure to properly explain the policy on the website and elsewhere, such as the clubhouse, halfway house, and changing rooms.

Keep pace awareness top-of-mind for players by using course signage, social media, and newsletters. Share the findings each month as well.

Don’t forget to inform your players of the measures the course is taking to improve pace of play.

Pro tip: Use Tagmarshal’s alerts module to give golfers helpful pace of play advice while they’re playing to keep their awareness of pace high.

Time Waits For No One – Improve Pace of Play Today

Tagmarshal’s optimization software gives golf managers full operation line of sight and the tools to manage operations effectively, making it easy to manage pace and flow of play, regardless of how busy the course is!

With Tagmarshal’s on-course optimization software, golf courses of all levels can ensure that pace of play is always respected, creating a better experience for their golfers throughout the season.

Golf clubs increase their operational efficiency and provide a memorable golf experience that flows from the first tee shot to the last putt by implementing Tagmarshal’s optimization platform.

Tagmarshal adds material value to all types of courses, ranging from mid-level to major hosts, with affordable tiered pricing, walking and cart device options including 2Way Screens and Classic Installed devices and tags and industry leading software.

Learn more about the impact of on-course optimization and what Tagmarshal can do for your course by watching this short demo:


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.