Tagmarshal Media is a specialist division, focused on media sales management.
Tagmarshal Media was established to take the selling and managing of advertising on your 8-inch golf cart screens off your hands, leaving you to focus on your core business, but still earn income from your screens.
Frequently asked questions
What is the benefit of joining the Media network?
What are the different Media Revenue Model options?
How is the media rebate amount calculated?
The minimum monthly rebate amount for your club is guaranteed on the fully managed model and is linked to the number of rounds, number of golf cart screens and active operating months.
The additional success-driven amount and revenue share is linked to the advertising support for your club, i.e. the media inventory sell–through rate and number of holes sold and advertising rate.
When does the media rebate get paid?
The media rebate amount will be paid as a once-off amount annually 30 days from the end of the season or monthly within 30 days from payment received by advertisers.
What is the format of planned advertising on the screens?
A maximum of three full-screen ads will be displayed strategically based on location per sponsored hole, with one bottom-screen banner ad displayed for the duration of the hole. Each ad will be displayed for around 10 seconds depending on advertiser needs, and the players will have the ability to swipe ads to disappear.
How often do advertising messages get uploaded to the devices?
Depending on the creative requirements of advertisers, ads will be loaded onto the fleet of cart screens once a day only. Uploading and displaying of ads will be managed from our network, but we will need access to your club’s Wi-Fi infrastructure.
What happens if we get no advertising support on our screens?
Our media network gives national and local brands an opportunity for wider run campaigns, so this is very unlikely. However, we still guarantee and pay the minimum rebate to your club on the fully managed model irrespective of the level of advertising support. Importantly, the more ad support we get on your screens, the bigger the end-of-season or monthly media rebate to your course.
How can you assist with generating the maximum ad revenue for my club?
By sharing any relevant information including existing and past sponsors and advertisers, the number of rounds, member demographics and specially planned events and tournaments, as well as directing all advertising leads and requests to us when approached by businesses directly. Please ensure that you also complete the one-off enrollment form.
Can we approve the advertising planned on our screens?
Yes, you may request pre-approval of ads, keeping in mind that we will also vet all advertisers linked to our terms and conditions to ensure relevant, tasteful and quality marketing. Such approval will need to be given in the required timeframe and rejection of ads based on personal preference might affect the top-up and performance-based rebate amounts.
Tagmarshal will not allow advertising on the network that violates any law, rule, or regulation including but not limited to adult or sexual products, drugs or drug paraphernalia, products that bypass copyright protection, counterfeit products, dating or other sites that promote sexual or matchmaking services, content which promotes or glorifies violence, firearms, or other weapons, content communicating hate or discrimination based on race, sex, religion, nationality, disability, sexual orientation or age, false advertising, fraudulent, deceptive, expired or misleading claims and poor quality images.
What about our own internal promotions and offers?
Your club will keep the equivalent screen inventory of two holes to promote pro shop, club, and F&B special offerings like coaching specials, accommodation, spa treatments, club competitions and to support local charities.
What happens if we must shut down operations for unforeseen reasons or maintenance?
Media rebates are linked to active operational months. Should the season be shortened for any unforeseen reasons, the minimum media rebate and success-driven amount might be affected depending on the number of closed months and will be recalculated accordingly.
Are any other requirements needed?
Tagmarshal will need access to your Wi-Fi network to allow for the uploading of advertisements. Tagmarshal will have exclusive use of the screens for ad displays and no other advertising other than Tagmarshal Media-approved ads can be allowed on the screens, to ensure the quality of the network.
How do we join the Tagmarshal Media network?
Contact your Partnership Executive and ask for your potential earn-back amount, complete the partnership online enrolment form and we will incorporate your course into the network.
What is the duration of my Tagmarshal Media contract?
The minimum contract duration is 1 year. This gets automatically renewed annually for as long as the client is contracted to Tagmarshal’s core products or when a 2-month notice of cancellation is received. Early termination of the contract could affect the minimum rebate calculation.
Tagmarshal Media partnership Terms and Conditions
The parties recognize that the client is given the possibility to monetize its golf cart screens through Tagmarshal Media Division. To enroll and remain a partner of the Tagmarshal Media Network, the following obligations are agreed to: