PARTNER WITH
TAGMARSHAL MEDIA NOW!

Tagmarshal Media is a specialist division, focused on media sales management.

Tagmarshal Media was established to take the selling and managing of advertising on your 8-inch and 10-inch golf cart screens off your hands, leaving you to focus on your core business, but still earn income from your screens.

Earn an end-of-season or monthly media rebate for your club.
Additionally, earn a success-driven amount over and above the rebate.
Tagmarshal also makes our ad module available to you at no additional cost, providing an opportunity for your own club promotions and F&B food ordering functionality.
Bring local and global brand messages to your members through the Media network, adding value to the player experience.

Frequently asked questions

What is the benefit of joining the Media network?

The media network provides an additional revenue opportunity with little effort
Earn a minimum guaranteed end-of-season monthly media rebate for your club.
Also earn a success-driven amount over and above the minimum guarantee.
Tagmarshal also makes our ad module available to you (chosen model dependant ) at no additional cost, providing an opportunity for your own club promotions and F&B food ordering functionality.
Bring local and global brand messages to your members through the Media network, adding value to the player experience.

What are the different Media Revenue Model options?

Fully managed – We obtain the exclusive media sales rights in return for a minimum guaranteed rebate and additional performance-based rebate. Tagmarshal will fully manage all aspects from selling, invoicing and scheduling on the course screen network.
Jointly managed – Tagmarshal managed but the course keeps full control of inventory and can also sell advertising on the network. Revenue share on all advertising sold, with an additional rebate for advertising sold by the course, but no minimum guaranteed rebate amount applicable.
Self-managed – completely course managed but Tagmarshal reserves the right to approach the course with requested advertising campaigns by clients for approval. Revenue share percentage applicable to the course for all approved advertising.

How is the media rebate amount calculated?

The minimum monthly rebate amount for your club is guaranteed on the fully managed model and is linked to the number of rounds, number of golf cart screens and active operating months.

The additional success-driven amount and revenue share is linked to the advertising support for your club, i.e. the media inventory sell–through rate and number of holes sold and advertising rate.

When does the media rebate get paid?

The media rebate amount will be paid as a once-off amount annually 30 days from the end of the season or monthly within 30 days from payment received by advertisers.

What is the format of planned advertising on the screens?

A maximum of three full-screen ads will be displayed strategically based on location per sponsored hole, with one bottom-screen banner ad displayed for the duration of the hole. Each ad will be displayed for around 10 seconds depending on advertiser needs, and the players will have the ability to swipe ads to disappear.

How often do advertising messages get uploaded to the devices?

Depending on the creative requirements of advertisers, ads will be loaded onto the fleet of cart screens once a day only. Uploading and displaying of ads will be managed from our network, but we will need access to your club’s Wi-Fi infrastructure.

What happens if we get no advertising support on our screens?

Our media network gives national and local brands an opportunity for wider run campaigns, so this is very unlikely. However, we still guarantee and pay the minimum rebate to your club on the fully managed model irrespective of the level of advertising support. Importantly, the more ad support we get on your screens, the bigger the end-of-season or monthly media rebate to your course.

How can you assist with generating the maximum ad revenue for my club?

By sharing any relevant information including existing and past sponsors and advertisers, the number of rounds, member demographics and specially planned events and tournaments, as well as directing all advertising leads and requests to us when approached by businesses directly. Please ensure that you also complete the one-off enrollment form.

Can we approve the advertising planned on our screens?

Yes, you may request pre-approval of ads, keeping in mind that we will also vet all advertisers linked to our terms and conditions to ensure relevant, tasteful and quality marketing. Such approval will need to be given in the required timeframe and rejection of ads based on personal preference might affect the top-up and performance-based rebate amounts.

Tagmarshal will not allow advertising on the network that violates any law, rule, or regulation including but not limited to adult or sexual products, drugs or drug paraphernalia, products that bypass copyright protection, counterfeit products, dating or other sites that promote sexual or matchmaking services, content which promotes or glorifies violence, firearms, or other weapons, content communicating hate or discrimination based on race, sex, religion, nationality, disability, sexual orientation or age, false advertising, fraudulent, deceptive, expired or misleading claims and poor quality images.

What about our own internal promotions and offers?

Your club will keep the equivalent screen inventory of two holes to promote pro shop, club, and F&B special offerings like coaching specials, accommodation, spa treatments, club competitions and to support local charities.

What happens if we must shut down operations for unforeseen reasons or maintenance?

Media rebates are linked to active operational months. Should the season be shortened for any unforeseen reasons, the minimum media rebate and success-driven amount might be affected depending on the number of closed months and will be recalculated accordingly.

Are any other requirements needed?

Tagmarshal will need access to your Wi-Fi network to allow for the uploading of advertisements. Tagmarshal will have exclusive use of the screens for ad displays and no other advertising other than Tagmarshal Media-approved ads can be allowed on the screens, to ensure the quality of the network.

How do we join the Tagmarshal Media network?

Contact your Partnership Executive and ask for your potential earn-back amount, complete the partnership online enrolment form and we will incorporate your course into the network.

What is the duration of my Tagmarshal Media contract?

The minimum contract duration is 1 year. This gets automatically renewed annually for as long as the client is contracted to Tagmarshal’s core products or when a 2-month notice of cancellation is received. Early termination of the contract could affect the minimum rebate calculation.

Tagmarshal Media partnership Terms and Conditions

The parties recognize that the client is given the possibility to monetize its golf cart screens through Tagmarshal Media Division. To enroll and remain a partner of the Tagmarshal Media Network, the following obligations are agreed to:

Fully managed media
1.1 The client agrees to make all advertising inventory on all 8-inch GPS-installed 2Way digital cart devices available to Tagmarshal exclusively, for the main purpose of displaying local, national, and third-party advertising.
1.2 The client agrees to make available and share any relevant information that could assist with sales efforts, including but not limited to, existing and past sponsors and advertisers, the number of rounds, member demographics, special events, and tournaments, and to direct all potential advertisers to Tagmarshal when approached directly.
1.3 No advertising other than Tagmarshal booked, approved, and managed ads can be allowed on the network, excluding internal club promotions and communication, and in line with clause 1.4.
1.4 The client will have access to the equivalent ad inventory of two-course holes per 18 holes, per month, for announcements, and promotion of internal revenue opportunities (e.g., pro shop and/or restaurant).
1.5 The client will provide to Tagmarshal any advertising material in line with clause 1.4 which we shall display on the network to manage all inventory on the network.
1.6 Tagmarshal will sell and manage all advertising placements on the network, including but not limited to ad placements, proposals, bookings, invoicing, and client reporting, either directly or through third-party providers.
1.7 Tagmarshal, in its sole discretion, may disapprove or remove any media considered inaccurate, inappropriate, misleading, defamatory, fraudulent, or otherwise illegal.
1.8 We reserve the right to limit or increase the number of advertising placements per month or per hole to ensure the continued delivery of booked and contractual ad bookings.
1.9 Tagmarshal shall have the sole responsibility for the calculation of statistics, including impressions and revenue numbers, and reporting to advertisers.
1.10 Tagmarshal agrees to rebate the client for the exclusive use of advertising screen opportunities in the following ways or as agreed between the client and Tagmarshal;
1.10.1 Pay an annual end-of-year or monthly minimum rebate amount.
1.10.2 Pay a success-driven end-of-year or monthly amount that is linked to the media sell-through rate of the course.

Jointly managed media
2.1 The client agrees to make advertising inventory on all 8-inch GPS-installed 2Way digital cart devices available to Tagmarshal for the main purpose of displaying local, national, and third-party advertising.
2.2 Tagmarshal will sell and manage advertising placements on the network, including but not limited to ad placements, proposals, bookings, invoicing, and client reporting, either directly or through third-party providers.
2.3 Tagmarshal agrees that the client can also sell advertising on the network or introduce advertisers to Tagmarshal, but Tagmarshal Media remains responsible for invoicing and managing all bookings.
2.4 Tagmarshal will assist the client with sales collateral and rate cards where needed.
2.5 The client agrees to make available and share any relevant information that could assist with sales efforts, including but not limited to, the number of rounds, special events, tournaments, and member demographics.
2.6 The client will have access to the equivalent ad inventory of two-course holes per 18 holes, per month, for announcements, and promotion of internal revenue opportunities (e.g., pro-shop and or restaurant).
2.7 We reserve the right to limit or increase the number of advertising placements per month or per hole to ensure the continued delivery of booked and contractual ads.
2.8 Tagmarshal agrees to rebate the client for the use of advertising screen inventory in the following ways or as agreed between the client and Tagmarshal;
2.8.1 Advertising revenue share of 30% (under 50% of course holes sold)
2.8.2 Advertising revenue share of 40% (above 50% of course holes sold)
2.8.3 An additional 20% on all advertising sold and brought to the network by the client.

Self-managed
3.1 Tagmarshal reserves the right to approach the client with advertising requests for consideration.
3.2 Tagmarshal will sell unsold inventory, but the client will have the right to approve requests.
3.3 The client agrees to make screen inventory on the course available to be listed and communicated to prospective advertisers.
3.4 Tagmarshal will add advertising on available inventory on approval.
3.5 Tagmarshal acknowledges that media inventory is in the exclusive control of the course.
3.6 The client agrees to give Tagmarshal at least 30 days or more notice of cancellation of the agreement or the cancellation and removal of any advertising from its screens for approved campaigns.
3.7 The Tagmarshal ad module is a requirement to be listed as a media course.
3.8 Tagmarshal agrees to rebate the client for the use of screen opportunities in the following ways or as agreed between the client and Tagmarshal;
3.8.1 40% of all advertising sold by and displayed by Tagmarshal on any course screens.
3.8.2 Payments could be made monthly or end of the season.

General
4.1 The client will ensure that Wi-Fi connectivity is reasonably available to upload ad content once a day for advertisement copy and any amendments to load and display.
4.2 The client may request pre-approval of advertisements on the following conditions.
4.2.1 That such approval takes place within the required and requested time frame for Tagmarshal to deliver on the contractual obligations of the advertiser(s).
4.2.2 That such approval will not be withheld without a valid reason under clause 4.6.
4.2.3 The client accepts that pre-approval may not be possible for all advertisements, except in the case of self-managed courses, but that the client reserves the right to inform Tagmarshal of any offensive or illegal advertising for review and removal.
4.2.4 The client accepts that any advertisement removal, other than stipulated under clause 4.6 below without a valid reason, may have an impact on advertisers’ contractual obligations that in turn may affect the media rebate amounts.
4.2.5 We will take all reasonable precautions to safeguard the copy displayed on the client’s screens, but the client will indemnify and keep indemnified Tagmarshal against all actions, proceedings, costs, damages, expenses, penalties, claims, demands, and liability incurred and arising from advertising copy displayed on the course screens.
4.3 Tagmarshal in no way promises that 100% of ad inventory will be sold and the client acknowledges and agrees that not all inventory might be filled with paid advertising.
4.4 Therefore, there is no guarantee that there will be ad revenue generated for every ad displayed.
4.5 While the client is part of the Tagmarshal Media network, except for the self-managed courses, the Tagmarshal advertising module will be made available at no cost to allow internal club promotions where applicable.
4.6 Tagmarshal will not allow advertising on the network that violates any law, rule, or regulation including but not limited to adult or sexual products, drugs or drug paraphernalia, products that bypass copyright protection, counterfeit products, dating or other sites that promote sexual or matchmaking services, content which promotes or glorifies violence, firearms, or other weapons, content communicating hate or discrimination based on race, sex, religion, nationality, disability, sexual orientation or age, false advertising, fraudulent, deceptive, expired or misleading claims and poor quality images.

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2Way Cart Screens

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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

Robust 7inch Cart screens that are installed into cart fleet
Accurate GPS cart tracking and yardage
2Way communication with players
Ability to push alerts & advertising, order F&B

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“I love the easy reporting and visuals that Tagmarshal gave us to be able to pinpoint groups that are slow because they’re being delayed. It’s at a glance that I didn’t see with other tech.”

– Troy Newport, General Manager, Cog Hill

Used by these and many more partner courses
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Tagmarshal Track

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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.

• Purchase the additional Analytics Hub and other modular features based on your course’s needs.

Used by these and many more partner courses:
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Tagmarshal Premium Optimizer

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• Full software package including Optimization features and the Analytics Hub.

• Best suited for courses who want to set goals, track and optimize, to improve.

Used by these and many more partner courses:
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Classic Installed

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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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“Tagmarshal has been popular with our members, because of the impact it has on their experience. I’d recommend Tagmarshal to any course looking to streamline their operation and improve golfer experience.”

– Drew Dunn, Head Golf Professional, East Lake, GA

Used by these and many more partner courses
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Classic Tags

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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed

Please Download the Classic Tag product PDF for full details.
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“We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the Tagmarshal program.”

– Mike O’Reilly, PGA Golf Professional, Whistling Straits

Used by these and many more partner courses
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2Way Mobile

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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.

Robust Mobile screens that attach to golf bag
Accurate GPS cart tracking and yardage
2Way communication with players
Ability to push alerts & advertising, order F&B

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“Tagmarshal delivered on giving us the data we were looking for. This tech has been instrumental in creating rules and implementing them objectively.”

– Mario Guerra, PGA Head Professional, Quaker Ridge, NY

Used by these and many more partner courses
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WANT TO KNOW MORE?
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Contact Us

2Way Cart Screens

“I love the easy reporting and visuals that Tagmarshal gave us to be able to pinpoint groups that are slow because they’re being delayed. It’s at a glance that I didn’t see with other tech.”

Tagmarshal Track

Tagmarshal Go

Tagmarshal Premium Optimizer

Classic Installed

“Tagmarshal has been popular with our members, because of the impact it has on their experience. I’d recommend Tagmarshal to any course looking to streamline their operation and improve golfer experience.”

Classic Tags

“We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing the Tagmarshal program.”

2Way Mobile

“Tagmarshal delivered on giving us the data we were looking for. This tech has been instrumental in creating rules and implementing them objectively.”

PARTNER WITH TAGMARSHAL MEDIA NOW!

PARTNER WITH
TAGMARSHAL MEDIA NOW!