While golf remains a sport steeped in tradition, technological advancements brought on by golf cart tracking, along with data collection and analysis, are revolutionizing how courses are managed.
Operators are increasingly making use of multiple tech solutions and systems, each of which gathers extensive data sets that can be used to inform better decision-making and optimal strategies.
However, if these systems don’t ‘speak’ to one another – in other words, work together – then it’s difficult to harness the full potential of the data gathered.
“To be able to have a partner like Tagmarshal, that is willing and able to interface and connect with other platforms, helps us to understand our operation better. We run off NPS and in 2022, course 2 got 20 points better and course 4 got 12 points better. From an NPS standpoint that’s unheard of.” Matt Barksdale, PGA, Director of Golf, Pinehurst Resort
Integrating seamlessly with many industry-leading systems, Tagmarshal’s golf cart tracking technology has established itself as the go-to central hub. By combining data and insights gathered from multiple sources, Tagmarshal helps operators unlock new opportunities for optimization.
Below, we’ll cover some of the popular tech solutions that Tagmarshal integrates with and unpack how this will help transform your operation.
Tagmarshal’s golf cart tracking system currently integrates with a long list of leading tee sheet providers.
These include ForeTees, EZLinks, foreUP, Chelsea, Lightspeed, Club Prophet, Clubessential, Clubmaster, MembersFirst, Cobalt, Total e, GGGolf, Golfmanager, GolfSpain, Into Golf, Jonas Club Software, Netgolf, ResortSuite by Agilysys, Northstar, Concept Golf, DGS, GoClubClub Unity and many others.
Where Tagmarshal really sets itself apart is with the Tee Sheet Auto-Assignment feature, which pulls in your tee sheet data to automatically assign the golf cart tracking device in use to the player names in that group.
As the playing group enters the first tee, Tagmarshal’s intuitive system is triggered and the names are assigned. You also have the functionality to confirm or remove the tee time automatically assigned to a round.
“The Auto Tag Assignment is unique and flawless. Every morning when we open up the tee sheet, all the names are integrated and plugged in and all we are doing is assigning the tags. The software and all of the features have worked wonders for our operation, because it’s unlike anything that we’ve seen before.” Matt Kloppenburg, PGA, Director of Golf, Terravita Golf Club
Using Tagmarshal’s user-friendly interface, the automated assignment will free up labor hours for your team to focus on delivering exceptional service, thereby enhancing the player experience.
Having all of the data gathered by Tagmarshal’s system tied to player names will hugely benefit your operation. Having built-out player profiles means you can offer tailored service and assign tee times paced on historical pace data, with daily fee and resort courses aware of whether they are dealing with a first-time player or repeat player.
If your course does not have an integration in use, you are still able to manually assign player names and carts or tags to your players or groups.
“Tagmarshal integrates with so many tee sheets, which is a huge positive. I love the hole-by-hole data, which we use to adjust and tweak expectations to make sure that we are setting realistic pace targets for each hole.” Kyle Brandt, PGA, Head Golf Professional, Hazeltine National
Weather impacts multiple aspects of your operation, and the data you gather via golf cart tracking will reveal trends if you’re also able to include the weather conditions on that day.
Tagmarshal integrates with GolfWeather, a weather forecast system that differs from traditional systems. Rather than feeding Tagmarshal data based on the weather conditions from the nearest town, GolfWeather provides a weather feed that is specific to the exact longitude and latitude location of each course.
Now, every round played at your course will have the weather that occurred linked to it, helping you understand how different conditions impact average round times and course flow.
In Tagmarshal’s best-in-class Analytics Hub, the weather widget displays the weather for the selected date range you have chosen – either daily or the average for the period selected. When looking at your data alongside your weather information, you can learn how factors like course setup and cart path only days affect what is realistically achievable pace-wise, helping with planning for weather impact going forward.
“I looked at tracking as a way to see the players’ pace, but the piece that I didn’t expect was using Tagmarshal’s data to understand how our course setup impacts pace, too. Tagmarshal gives us the data we need to quantify how we measure success in terms of pace of play and our overall culture.” Kory Reitz, Director of Golf, Secession Golf Club
Golf cart tracking data will also show you exactly how much traffic each area of the course experiences on any given day, improving the efficiency of your maintenance team. Knowing that a certain area of your course suffers wear and tear on wetter days, for example, means you can switch between different preset geofence options, proactively protecting your turf.
Weather delays or inclement weather also pose a significant challenge for staff needing to evacuate playing groups off the course before a thunderstorm. Operations using Tagmarshal’s 2Way devices (cart options now include NEW 10inch screens, alongside the original 8inch screens) can send a direct message to each playing group. Alternatively, your team can use the Live Map to see where each playing group and go directly to them, saving valuable time.
“By having all the information at our fingertips, it gives the marshals exactly what they need, making their work a lot easier and accurate.” Leanne Mirrey, Head of Customer Experience, Carnoustie
For courses that regularly host tournaments or league play, having live, up-to-date scoring available to players is a massive plus. Tagmarshal’s integration with Golf Genius, along with the golf cart tracking on-screen prompts, ensures the thrill of real-time scoring is accessible.
If your course chooses to make use of Tagmarshal’s 2Way screens, and you already utilize Golf Genius, the worldwide leader in tournament management solutions, your players will find their names loaded into the ‘Live Scoring’ feature on the screens.
As they move around the course, Tagmarshal’s golf cart tracking technology will prompt players to enter their scores after each hole. Entering scores is simple and can be done by one player in a grouping.
Players can navigate to live scoring through the scoring button displayed on the map or by accessing the menu button on the screen. They can also scroll between holes to add scores as they move through the course.
“Tagmarshal is a management tool to help us provide an exceptional experience. It’s a lot more powerful than a tool simply for golfers to get themselves around the course.” Pat Stein, PGA, Director of Golf, Wild Rock Golf Club
This ensures that leaderboards are kept up to date and those on the course can instantly see how they are doing, as opposed to waiting around after their rounds for manual calculations to take place.
The ‘gamification’ of live scoring is yet another way to capitalize on the modern golfer becoming accustomed to tech being a part of their experience, and allows them to enjoy leaderboards in the same way they might have while playing off-course golf or while watching the Majors.
“I have not had a single member complain about the system. It’s very evident even two holes in why we got Tagmarshal and how it benefits our members.” Forrest Lederer, Director of Outside Operations, Springhaven
Gathering large amounts of on-course data is one thing, but turning that data into actionable insights is what really sets a well-run operation apart from the rest.
Because it integrates so extensively with other leading software solutions, Tagmarshal’s on-course optimization technology has become so much more than the sum of its features. As a central hub for data collection, presented in visually appealing graphics so that key trends can be identified and acted upon, it’s a business engine that draws from multiple sources to unlock new opportunities.
Tagmarshal is an incremental improvement machine, and small gains, added up over time, will have a major impact. Ultimately, these integrations work in unison to optimize your on-course operation, helping you create the best possible player experience while maximizing efficiency and generating additional revenue.
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 1 billion data points from more than 30 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.