Tagmarshal invited PGA Show attendees to a special education session titled: Increasing Revenue via On-course Experience, Flow and Pace OptimizationThe conference took place on Thursday January 24th, 7.15am, in Room 101 of the Orange County Convention Centre Orlando, Florida.

The session featured Jim Lombardo from Erin Hills, hosts of the US Open 2017. Erin Hills are an early adopter of the system and have been at the forefront of innovation with Tagmarshal since 2015.

Joining him for the session was Steve Houg from Valhalla Golf Club, site of the PGA Championship 2014. Together they shared expert insights on:

  • The importance of data to a successful golf operation
  • How on-course flow has a direct effect on the golf experience
  • The risk and opportunities of time in influencing the bottom-line
  • Increasing revenue through on-course and pace optimization

We came to learn why data-driven insights are key to empowering your team to set the pace by optimizing golf operations to generate revenue while providing consistent member and guest experiences.

About Tagmarshal

Tagmarshal is a golf course intelligence and pace-of-play management solution that turns pace into an asset. The system uses small “tags” clipped onto golf bags or installed on carts which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff as well as increases in daily rounds. Impactful and easy-to-use data analytics, weather data integration and geo-fencing complete the offering.