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CASE STUDY

Case Study: Pebble Beach Golf Links

HOW PEBBLE BEACH PREPARES GUESTS FOR PACE OF PLAY

One of the most sought-after tee times for most golfers is Pebble Beach Golf Links, where a difficult golf course, windy conditions and players looking to savor a bucket-list destination can conspire to create pace of play problems. To help set expectations and prepare players for a speedier pace, the resort directs visitors to a special page on its website prior to their visits, located at https://www.pebblebeach.com/pace-of-play-guidelines/

Here are some of the highlights:

  • Pebble Beach used data from Tagmarshal to set pace of play targets for different times of day, from a four-hour pace for the first group off to 4:55 for tee times at noon and later.
  • If a foursome falls more than two shots behind the group in front of them, a player assistant will give the group a pace of play reminder. A forecaddie will be sent to assist the group if it is still out of position after two holes. After three holes, the group will be asked to move ahead or given the chance to restart their round after the last group of the day.
  • The pace of play page also has a primer on how to play ready golf; how to use the new Rules on stroke and distance on balls lost out of bounds; and for keeping the flagstick in while putting, as well as maximum scores by handicap for players to pick up their ball.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 30 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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