74% of players rate pace of play as their biggest frustration, and it has a huge bearing on where they decide to play. Knowing how you compare to other facilities in your region is crucial to driving repeat play. Illustrating that your facility compares favorably against nearby courses, in such an important player experience factor, is a powerful marketing tool that can be used as a key differentiator.
Tagmarshal’s Benchmarking tool makes it easy for you to compare your course’s performance against similar facilities. These averages reflect courses that are already using Tagmarshal’s system to optimize pace, which typically leads to a reduction of 15 minutes or more.
How to use the Benchmarking tool:
THE BENCHMARKING TOOL IS BEST VIEWED ON A DESKTOP OR TABLET DEVICE, RATHER THAN MOBILE
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 100 billion data points from more than 100 million tracked and improved rounds of golf and has relationships with in excess of 1,000 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Streamsong, Shinnecock Hills, The Old Course at St Andrews Links, Sand Valley and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 50 of the Top 100 courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.