Tagmarshal is delighted to announce the appointment of Mike Lasater as its new Regional Sales Manager.
Lasater brings a wealth of golf industry experience to the company, having spent a decade as a Fleet Sales and Leasing Manager at a Yamaha Golf Car distributor and over 35 years in high-performance sales.
Mike has a proven track record of building lasting relationships with Club Managers, Owners, PGA Professionals, and their staff, and has worked with hundreds of golf courses, improving operations and enhancing the customer experience. He’s also a lifelong golfer who understands the game from a player’s perspective, and is already proving to be a great asset for our efforts to grow our relationships and footprint in key markets.
Tagmarshal has established itself as the market leader in on-course optimization since launching in 2015, changing the way golf courses are managed across cart, walking and caddie courses.
Having tracked and improved more than 100 million rounds of golf, comprising billions of data points, Tagmarshal’s AI and machine-learning-powered system optimizes on-course player flow and pace management, drives efficiencies and savings through automation, and delivers material ROI via revenue and tee sheet optimization.
During my time managing Cart Fleet Sales and Leasing, I saw firsthand the operational challenges that courses face every day. When the opportunity arose to join Tagmarshal, I jumped at the chance to work alongside a team dedicated to delivering operational and service excellence. I have loved the game of golf since I was a kid, and being able to pair that passion with 35 years of sales experience is incredibly rewarding.
Lasater is a graduate of the University of Utah and assists the Utah Section PGA through tournament sponsorships and support. He serves as Tagmarshal’s Regional Sales Manager for Utah, Colorado, New Mexico, Washington, Idaho and Oregon.
Tagmarshal has recently rolled out a number of industry-first features, including WindTag, Pace Disruptors, and a Benchmarking tool. With a model currently predicting at 85% accuracy and improving rapidly as more data is analyzed, the AI Optimizer tool will soon be released to market. Standout features of the AI Optimizer include live AI-predicted round times for each group, enhanced problem group identification, and next-day forecasting based on tee sheet, weather, and course setup data.
Tagmarshal partners with over 900 private, daily fee, public, and resort courses, including 50+ of the Top 100 courses, several golf management groups, and a large number of $40 to $60 green fee courses. To learn more about Tagmarshal, visit tagmarshal.com/demo.
Courses partnered with Tagmarshal include Bandon Dunes, Thanksgiving Point, Coral Canyon Golf Course, CommonGround Golf Course, Falcon Ridge Golf Course, Angel Fire Resort, and Bellevue Golf Course.
Lasater is based in Salt Lake City, Utah. To get in touch with him to schedule a meeting or live demo, email [email protected] or call 801 897 1200.
ABOUT TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 100 billion data points from more than 95 million tracked and improved rounds of golf and has relationships with in excess of 900 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, The Old Course at St Andrews Links, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 50 of the Top 100 courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
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