Experience Golf’s Smartest Operational System at Booth #2323

Tagmarshal – the golf course intelligence and pace-of-play system coveted by golf courses, country clubs and resorts globally – unveils its next generation 2Way System at Booth #2323 during the 2019 PGA Merchandise Show in Orlando, Fla., January 22-25.

For golf course operators, the next generation 2Way System features accurate automated marshalling based on Tagmarshal’s proprietary pace algorithms, which display real-time alerts that dynamically and preemptively address golfers slowing off pace. Data transmission from the devices and handhelds provide a wealth of information that allows course staff to decisively monitor golfers’ on-course positions, prevent bottlenecks and accelerate flow and pace of play. Faster golfers mean 1shorter tee-time intervals, streamlined staffing, and greater golfer enjoyment and member-guest lifetime value.

Offering 2Way screens for carts and 2Way mobile handhelds for walkers and push trolleys, additional features include:

  • Dynamic pace notifications: For advanced golfer awareness and accountability, to ensure better flow, pace and player experiences, as well as effective, non-confrontational management.
  • Weather, player safety and geofence alerts: Providing smart management tools to communicate effectively and ensure player safety, player compliance and reduced turf damage.
  • Range finding: System delivers accurate yardages to front, center and back of the putting surfaces.
  • Course staff interaction: 2Way System allows communication between golfer and club staff members in the clubhouse, pro shop and restaurant.

“We are thrilled to unveil our next generation 2Way System, as it will provide golf courses even more ways to improve the on-course capabilities and create more memorable experiences for guests,” says John Wilmore, Director of Sales for Tagmarshal. “Golfers will also enjoy the benefits by having have a wealth of information in front of them to help them play their best golf.”

After the first three months implementing Tagmarshal, courses reduced average round times by 14 minutes. More than 7 million rounds were tracked and improved, resulting in 73% played on pace or within five minutes of target goal times, and average pace improved by as much as 30 minutes.

Among those trusting Tagmarshal include Pebble Beach (site of the 2019 U.S. Open), Carnoustie (site of the 2018 Open Championship), Pinehurst Resort & Country Club (2019 U.S. Amateur Championship), The Ocean Course at Kiawah Island Golf Resort (2021 PGA Championship), Whistling Straits (2020 Ryder Cup), Erin Hills (2017 U.S. Open), East Lake (2019 TOUR Championship) and Valhalla (2014 PGA Championship). 

In addition to marquee golf courses, dozens with greens and cart fees less than $50 also benefit from Tagmarshal. By pre-empting golfer logjams and using the proprietary tools and data insights of Tagmarshal’s course optimizer platform, more tees times are created. The net annual gain can eclipse $140,000 per course, validating Tagmarshal’s affordability.

About Tagmarshal

Tagmarshal is a golf course intelligence and pace-of-play management solution that turns pace into an asset. The system uses small “tags” clipped onto golf bags or installed on carts which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff as well as increases in daily rounds. Impactful and easy-to-use data analytics, weather data integration and geo-fencing complete the offering.