Expert Talk – Jim Lombardo: Golf operations empowered by data

Expert Talk – Jim Lombardo: Golf operations empowered by data

Take a look at a short teaser of the Expert Talk with Erin Hill’s Jim Lombardo hosted by Tagmarshal at the 2018 PGA Merchandise Show in Orlando, Florida.

Jim Lombardo has been at the forefront of early adoption and innovation with Tagmarshal. He shares how empowered by data, Erin  Hills have improved the player experience added to their bottom line, and how the insights gained about their golf course helps to make important decisions.

Hang tight for the full talk and a deeper look into the data at Erin Hills and Calusa Pines.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 30 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.