On March 12th / 13th golf operators, facilitators and organizers across the globe were in attendance at the 5h USGA Innovation Symposium held in Tokyo, Japan. An event that has a significant impact on the future of the game, hosted by the USGA and JGA.

The USGA has set a challenge for the golf industry:

  • A 25 percent reduction in the consumption of key resources; and
  • A 20 percent increase in golfer satisfaction by 2025.

The Symposium is a key platform for sharing the most innovative and most impactful advances in support of this mission.

“At Tagmarshal we are firmly aligned with this challenge. Our mission and the value we are adding to the industry is a strong fit.” explains Tagmarshal CEO Bodo Sieber, who is one of the guests invited to the Symposium.

“We are honoured to attend this important event, especially since our team have assisted the USGA on two exciting research projects in recent months, both of which will be presented at the Symposium.” adds Sieber.

The agenda featured these research projects:

  • “New View of Data: USGA GPS Service case studies” at Kasumigaseki CC and Crandon Golf FL, presented by Scott Mingay, USGA, Ryoichi Ohno, Kasumigaseki Country Club and John Sanford, Crandon Golf at Key Biscayne.
  • “Defining Golfer Experience: First look at new research that identifies the most important factors impacting satisfaction” presented by Eric Brey, University of Wisconsin-Stout and Kris Schoonover, University of Wisconsin-Stout.

Professor Schoonover also works with Erin Hills Golf Club, a long term Tagmarshal golf course management software partner and stand-out facility as far as optimization, pace of play management and player experience are concerned.   

Tokyo of course hosts of the 2020 Olympic Games with the Olympic Golf competition played at Kasumigaseki Country Club just North of the impressive Japanese capital city, so it was a fitting venue for the gathering of some of the top international innovators and custodians of the game.

Key highlights

About Tagmarshal

Tagmarshal is a golf course intelligence and pace-of-play management solution that turns pace into an asset. The system uses small “tags” clipped onto golf bags or installed on carts which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff as well as increases in daily rounds. Impactful and easy-to-use data analytics, weather data integration and geo-fencing complete the offering.