Attending the 5h USGA Golf Innovation Symposium – Tokyo


On March 12th / 13th golf operators, facilitators and organizers across the globe were in attendance at the 5h USGA Innovation Symposium held in Tokyo, Japan. An event that has a significant impact on the future of the game, hosted by the USGA and JGA.

The USGA has set a challenge for the golf industry:

  • A 25 percent reduction in the consumption of key resources; and
  • A 20 percent increase in golfer satisfaction by 2025.

The Symposium is a key platform for sharing the most innovative and most impactful advances in support of this mission.

“At Tagmarshal we are firmly aligned with this challenge. Our mission and the value we are adding to the industry is a strong fit.” explains Tagmarshal CEO Bodo Sieber, who is one of the guests invited to the Symposium.

“We are honoured to attend this important event, especially since our team have assisted the USGA on two exciting research projects in recent months, both of which will be presented at the Symposium.” adds Sieber.

The agenda featured these research projects:

  • “New View of Data: USGA GPS Service case studies” at Kasumigaseki CC and Crandon Golf FL, presented by Scott Mingay, USGA, Ryoichi Ohno, Kasumigaseki Country Club and John Sanford, Crandon Golf at Key Biscayne.
  • “Defining Golfer Experience: First look at new research that identifies the most important factors impacting satisfaction” presented by Eric Brey, University of Wisconsin-Stout and Kris Schoonover, University of Wisconsin-Stout.

Professor Schoonover also works with Erin Hills Golf Club, a long term Tagmarshal golf course management software partner and stand-out facility as far as optimization, pace of play management and player experience are concerned.   

Tokyo of course hosts of the 2020 Olympic Games with the Olympic Golf competition played at Kasumigaseki Country Club just North of the impressive Japanese capital city, so it was a fitting venue for the gathering of some of the top international innovators and custodians of the game.

Key highlights


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.