PUBLIC COURSE SOLUTIONS
Enhance the player experience with Tagmarshal's automated pace of play and optimization technology, driving repeat play and generating additional revenue while saving labor hours.
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ENHANCED PLAYER EXPERIENCES:
Proactive pace management based on real-time data results in quicker rounds and better pace of play and course flow.
DATA-DRIVEN DECISION-MAKING:
Our best-in-class data insights, paired with goal setting, drive continuous improvement across key metrics.
IMPROVED ON-COURSE EFFICIENCY:
Automation means one person can fulfill multiple roles, saving time and labor costs.
GENERATING ADDITIONAL REVENUE:
Quicker rounds and data-driven course management lead to additional tee time and capacity creation, resulting in green fee revenue gains and greater spending on F&B and at the pro shop.
SYSTEM FEATURES
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AI-POWERED SYSTEM
Powered by AI and machine learning based on data from more than 75 million rounds, the system features enhanced data visualization and analytics, making it easy to customize your Tagmarshal experience.
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WINDTAG
WindTag is a novel, industry-first innovation by Tagmarshal that shows players hyperlocal, real-time wind speed and direction on every green, as well as precise hole location.
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ANALYTICS HUB
A game-changing set of tools and data insights that will make managing your course easier and more effective, bringing together the data gathered across Tagmarshal’s set of features into one central, simplified hub.
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LIVE MAP
Real-time, full line-of-sight of your course at the click of a button for proactive pace of play management and effective use of player assistants.
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CUSTOMIZABLE WIDGETS
Customizable widgets allow users to tailor their experience and instantly see the most valuable information for their role, helping them make smarter operational decisions.
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PACE DISRUPTORS
Operators can set their own parameters for what constitutes an out-of-position group. When this threshold is reached, staff are notified to react quickly and ensure minimal impact on the field.
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ADVANCED REPORTING
The Advanced Reporting feature facilitates a deeper understanding of pace, capacity and other key metrics by breaking them down into tee time blocks, days of the week, days of the month, weeks and months.
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GEOFENCING
Protect sensitive areas of the course and automate geofence breach alerts to drive compliance.
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CART STOP
Tagmarshal’s Cart Stop feature now comes with kill switch functionality, enabling greater protection of sensitive turf areas.
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HEATMAP VISUALIZATION
Improve maintenance efficiency and accuracy by identifying which areas of the course are over- and under-utilized.
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PLAYER PROFILES
Assign tee times based on historical pace data, offer personalized service and identify repeat players.
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TEE SHEET AUTO-ASSIGNMENT
Build out player profiles, using automatic tee sheet assignment available via our integration with leading tee sheet providers.
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TRACK MAP
A complete record of every individual round played to aid with fact-based discussions with players.
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GOAL SETTING
Set goals within the Analytics Hub for all key metrics, helping to track progress, manage, optimize, and report on performance with ease.
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GAP TIME MONITOR
Manage field flow via a visual representation of the distance and time between groups, and identify opportunities to reduce gaps and optimize tee sheet capacity.
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CADDIE MANAGEMENT MODULE
Assign and manage your caddies with ease, whether they're internal or independent.
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GOLF GENIUS INTEGRATION
With direct access to Golf Genius live scoring and leaderboards, bring the excitement and fun of the majors to your course.
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ADVERTISING MODULE
Get significant savings on your 2Way devices, by placing third-party advertising on your screens. Earn up to $10,000 back per season.
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F&B ORDERING
Get players to order F&B from their carts, before they arrive at the clubhouse, assisting with pace of play and generating additional revenue.
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PARTNER COURSES
Trusted by these and 700+ other course partners:
CART GPS DEVICES
The 2Way cart screens offer an extensive range of interactive capabilities, including F&B ordering on the go, direct messaging between players and staff, and to-the-pin yardage.
Tagmarshal's range of GPS devices have been designed to work across all cart types and brands so that fitting your course fleet is easier than ever.
For a more unobtrusive cart tracking solution, opt for the Classic Installed device that still offers audible geofence breach alerts.
WALKING GPS DEVICES
For all the benefits of the 2Way cart screens, but for walking golf, choose the installation-free 2Way mobile devices, which clip on to push carts.
Classic Tags, attached to golf bags or carried by caddies, can be handed out as needed.
Both devices gather and transmit data for processing by our powerful algorithms, offering your course the full range of data insights.
“It’s pretty cut and dry. When our pace of play is good, we can charge more for a round and we can sell more rounds. Tagmarshal helps us do both.”
“Tagmarshal has been such a game changer for us. We have 360-degree coverage of our golf course and we can see what the pace of play is with a glance at a screen.”
“The data has allowed us to optimize tee sheet capacity and improve flow – increasing golf revenue by 85% within 3 years.”
COMPARE PLANS
- Tagmarshal Track: A solid foundation for managing on-course operations, with the option to purchase additional features as needed.
- Tagmarshal Premium Optimizer: Access to the full Tagmarshal platform and all of its features.
INTEGRATION PARTNERS
Tagmarshal seamlessly integrates with many leading technology solutions to stand out as the preferred central hub, bringing exponential value to course partners by combining powerful data insights from multiple sources in ways that help unlock new opportunities.
RESULTS USING TAGMARSHAL
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Calculate ROI- Rounds finishing within 10m of goal time increased by 25% (up to 86%)
- 16-minute reduction in average round times across seasons, down to 4h18m
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Calculate ROI- 13-minute reduction in average round times, down to 4h35m
- 26% improvement in rounds finishing within 10m of goal time
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Calculate ROI- Better pace and flow directly led to increased revenue
- 19-minute reduction in average round time from March ‘24 to Aug ‘24 (3h53m), despite increased play volume
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Calculate ROI- 83% of rounds finishing within 10m of goal time
- 10-minute reduction in average round times, down to 4hrs01mins
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Calculate ROI- 79% of 50k+ rounds finishing on pace
- 16-minute reduction in average round time, down to 3hrs 55min
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Calculate ROI- 14-minute reduction in average round time to 4hrs 01mins
- 15% improvement in rounds finishing on pace (+10mins)
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Golf Cart GPS- 13-minute reduction in average round time
- 91% of rounds on pace despite 47% traffic increase
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Calculate ROI- 42% improvement in rounds finishing on pace
- 21-minute reduction in average round time
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Calculate ROI- 30% improvement in rounds finishing on pace
- 14-minute reduction in average round time
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Calculate ROI- 25% increase in revenue in first season using Tagmarshal
- Similar number of rounds tracked
FREQUENTLY ASKED QUESTIONS
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What happens if I don’t want a screen in my cart?
An unobtrusive tracker will be installed into your cart instead so that it can operate as part of the Tagmarshal system.
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What happens when my new fleet arrives?
We need to be informed ahead of time that you have a fleet change due. This will allow us to schedule a technician to perform the uninstallation of your old fleet and reinstallation into your new fleet. We know that the delivery date of your fleet can change, but pre-booking allows us to work with you to manage the process effectively.
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Will Tagmarshal devices drain the cart battery?
No, the 2Way cart screen will only use power when the cart ignition is on and draws less power than a mobile phone USB charger.
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Will my cart be damaged by the installation?
None of the equipment or components being installed will negatively impact the value of your cart. We have a team of expert technicians to ensure a seamless process. We perform our installation to specific cart manufacturer standards to ensure that the cart warranty is not affected by the installation.
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Will my cart be tracked all the time?
No, tracking is limited to on-course only, unless there is a cart theft or tracking is requested by a member.
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How does the winterization process work?
At the end of your season, you’ll receive an email and form to complete asking if you require winterization of your devices. This can be a self-winterization process, or we can assist by providing a technician to do this for you.
We also run a return and test process for all Classic Tags at a nominal fee.
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Do I need both the Classic Installed and 2Way cart screens?
You can select the device that suits your course needs. Our Partnership Executives would be happy to demonstrate each device and how you could utilize these at your course. You are able to have a mix of devices to allow you to track walkers and riders if needed.
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Can you uninstall an existing system and install Tagmarshal instead? If so, at what cost?
Yes, it is possible. The costs will vary based on a variety of factors, such as the number of carts, location and cart type.
Please email us (contact@tagmarshal.com) for an accurate quotation.
Please note that if you’re still in contract with another provider, additional costs may apply to exit that agreement.
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Can Tagmarshal’s 2Way screens or Classic installed devices be installed into any cart type?
Tagmarshal screens and devices can be installed in all major gas (petrol) and electric carts e.g. E-Z-GO, Club Car and Yamaha. We send you an onboarding checklist to ensure we provide you with the correct cart components ahead of your 2Way installation date.
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Does installing Tagmarshal into a cart fleet void the warranty?
No, expert Tagmarshal technicians comply with cart manufacturer standards, to ensure that the cart warranty is not affected by the installation.
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Can we do our own installation of the tracking devices into our carts?
Our expert Tagmarshal technicians perform installations to a careful, high-quality standard and methodology. For this reason, self-installations are not recommended as they may have an impact on your device and cart warranty.
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Who does the installation?
Our expert Tagmarshal technicians will perform your installation. We send you a project plan that will detail the technician being sent to your course and the work that will be done during the technician visit.
You also meet with your technician prior to the installation so you can provide any specific details they need to be aware of like who to speak with, hours of operation, meals and so on.
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What are the turnaround times from the contract signature to the go-live date?
This typically takes between 6 to 8 weeks from signing the contract, but it depends on seasonality, stock availability and technician capacity.
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What is the average length of a Tagmarshal contract?
The Tagmarshal contract length is 36 months.
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