HOW IT WORKS
Calculate ROI
GPS DEVICES
GPS tracking devices for carts and walking groups give you full line-of-sight of your course.
The 2Way cart screens offer a premium on-course experience for your golfers, while the Classic Installed allows for unobtrusive cart tracking, well suited to more traditional courses.
Walking groups are given a 2Way Mobile Screen or Classic Tag, mounted or clipped onto a golf bag.
TAGMARSHAL'S CLOUD SERVERS
As players move around the course, the GPS data collected by the GPS tracking devices is sent to Tagmarshal's secure cloud servers.
Powerful algorithms process and analyze the data, using more than 10 dynamically calculated factors, and convert it into actionable insights.
SYSTEM FEATURES
Tagmarshal's best-in-class, comprehensive software set provides management with the tools needed for data-driven decision-making, identifying opportunities for improvement and allowing you to do more, with fewer resources.
System FeaturesSYSTEM FEATURES
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AI-POWERED SYSTEM
Powered by AI and machine learning based on data from more than 75 million rounds, the system features enhanced data visualization and analytics, making it easy to customize your Tagmarshal experience.
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WINDTAG
WindTag is a novel, industry-first innovation by Tagmarshal that shows players hyperlocal, real-time wind speed and direction on every green, as well as precise hole location.
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ANALYTICS HUB
A game-changing set of tools and data insights that will make managing your course easier and more effective, bringing together the data gathered across Tagmarshal’s set of features into one central, simplified hub.
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LIVE MAP
Real-time, full line-of-sight of your course at the click of a button for proactive pace of play management and effective use of player assistants.
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CUSTOMIZABLE WIDGETS
Customizable widgets allow users to tailor their experience and instantly see the most valuable information for their role, helping them make smarter operational decisions.
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PACE DISRUPTORS
Operators can set their own parameters for what constitutes an out-of-position group. When this threshold is reached, staff are notified to react quickly and ensure minimal impact on the field.
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ADVANCED REPORTING
The Advanced Reporting feature facilitates a deeper understanding of pace, capacity and other key metrics by breaking them down into tee time blocks, days of the week, days of the month, weeks and months.
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GEOFENCING
Protect sensitive areas of the course and automate geofence breach alerts to drive compliance.
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CART STOP
Tagmarshal’s Cart Stop feature now comes with kill switch functionality, enabling greater protection of sensitive turf areas.
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HEATMAP VISUALIZATION
Improve maintenance efficiency and accuracy by identifying which areas of the course are over- and under-utilized.
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PLAYER PROFILES
Assign tee times based on historical pace data, offer personalized service and identify repeat players.
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TEE SHEET AUTO-ASSIGNMENT
Build out player profiles, using automatic tee sheet assignment available via our integration with leading tee sheet providers.
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TRACK MAP
A complete record of every individual round played to aid with fact-based discussions with players.
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GOAL SETTING
Set goals within the Analytics Hub for all key metrics, helping to track progress, manage, optimize, and report on performance with ease.
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GAP TIME MONITOR
Manage field flow via a visual representation of the distance and time between groups, and identify opportunities to reduce gaps and optimize tee sheet capacity.
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CADDIE MANAGEMENT MODULE
Assign and manage your caddies with ease, whether they're internal or independent.
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GOLF GENIUS INTEGRATION
With direct access to Golf Genius live scoring and leaderboards, bring the excitement and fun of the majors to your course.
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ADVERTISING MODULE
Get significant savings on your 2Way devices, by placing third-party advertising on your screens. Earn up to $10,000 back per season.
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F&B ORDERING
Get players to order F&B from their carts, before they arrive at the clubhouse, assisting with pace of play and generating additional revenue.
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RESULTS USING TAGMARSHAL
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Calculate ROI- Rounds finishing within 10 min of goal time increased to 83% across three seasons
- 12-minute improvement in average round time from Aug ‘22 to Aug ‘24
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Calculate ROI- 79% of 50k+ rounds finishing on pace
- 16-minute reduction in average round time, down to 3hrs 55min
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Calculate ROI- 83% of rounds finishing within 10m of goal time
- 10-minute reduction in average round times, down to 4hrs01mins
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Calculate ROI- 14-minute reduction in average round time to 4hrs 01mins
- 15% improvement in rounds finishing on pace (+10mins)
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Golf Cart GPS- 13-minute reduction in average round time
- 91% of rounds on pace despite 47% traffic increase
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Calculate ROI- 42% improvement in rounds finishing on pace
- 21-minute reduction in average round time
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Calculate ROI- 30% improvement in rounds finishing on pace
- 14-minute reduction in average round time
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Calculate ROI- 12-minute reduction in average round time
- 24% improvement in rounds finishing on pace (+10mins)
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Calculate ROI- 30% improvement in rounds finishing on pace
- 25-minute reduction in average round time
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Calculate ROI- 96% of rounds finishing on pace
- 18-minute reduction in average round time to 3hrs 37mins
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Calculate ROI- 11-minute reduction in average round time, down to 3hrs 42min
- 15% improvement in rounds finishing on pace (+10mins)
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Calculate ROI- 25% increase in revenue in first season using Tagmarshal
- Similar number of rounds tracked
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Golf Cart GPS- 22% improvement in rounds finishing on pace
- 13-minute reduction in average round time
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Calculate ROI- 13-minute improvement in average round times across seasons, down to 4h11m
- Rounds finishing within 10m of goal time increased to 77%
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Calculate ROI- 13-minute reduction in average round times, down to 4h35m
- 26% improvement in rounds finishing within 10m of goal time
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Calculate ROI- Rounds finishing within 10m of goal time increased by 25% (up to 86%)
- 16-minute reduction in average round times across seasons, down to 4h18m
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Calculate ROI- Better pace and flow directly led to increased revenue
- 19-minute reduction in average round time from March ‘24 to Aug ‘24 (3h53m), despite increased play volume
WATCH DEMO
Watch our short demo to see how Tagmarshal optimizes on-course operations, enhancing the player experience through automated pace of play management, increasing efficiency and generating additional revenue.
Watch DemoINTEGRATION PARTNERS
Tagmarshal seamlessly integrates with many leading technology solutions to stand out as the preferred central hub, bringing exponential value to course partners by combining powerful data insights from multiple sources in ways that help unlock new opportunities.
OTHER SOLUTIONS
TAGMARSHAL NEWS
FREQUENTLY ASKED QUESTIONS
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Who does the installation?
Our expert Tagmarshal technicians will perform your installation. We send you a project plan that will detail the technician being sent to your course and the work that will be done during the technician visit.
You also meet with your technician prior to the installation so you can provide any specific details they need to be aware of like who to speak with, hours of operation, meals and so on.
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Is there a setup process?
Your Customer Success Associate or Relationship Manager will guide you through the onboarding process. While we are facilitating your training, the course is mapped and set up, devices are ordered and configured and we use your data provided to allow the system’s algorithm the opportunity to ‘learn’ its unique ebb and flow.
During this time, you will have full use of the course-customized Live Map for tracking purposes, as well as the rest of Tagmarshal’s powerful features (including pace of play alerts, round and hole stats and the building of player profiles).
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What are the turnaround times from the contract signature to the go-live date?
This typically takes between 6 to 8 weeks from signing the contract, but it depends on seasonality, stock availability and technician capacity.
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What is the average length of a Tagmarshal contract?
The Tagmarshal contract length is 36 months.
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Does Tagmarshal offer seasonal discounts?
Tagmarshal offers various programs which may include seasonal discounts. Please get in touch via contact@tagmarshal.com to request the latest deals.
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How is the signal tracked from the device and what happens if it’s poor?
The devices utilize GPS and cellular technology to convey tracking data. We engage with each course to establish cellular coverage and if there are concerns raised, our technicians will run signal tests ahead of deployment and installation. If the signal is poor, we have technology in place to assist.
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How will our round times improve?
The Tagmarshal system gives courses a proactive, data-driven approach to pace of play. There are many factors, but our implementations often see a 10-minute to 20-minute improvement in average round times within three months of using the system. From there, new goals and targets can be defined and worked towards.
WATCH DEMO
