5 Tech Integrations That Add Exponential Value To Your Course

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Golf course management is being reinvented and revolutionized by technological advancements, often focused on the collection and analysis of large amounts of data. With multiple tech solutions and systems frequently in use at a single facility, extensive data sets are gathered that aid and inform better decision-making and optimal strategies.

If these solutions aren’t working together to combine the data and insights gathered, though, then operators aren’t harnessing the full power and potential of the data they gather.

Because Tagmarshal integrates seamlessly with many of the industry’s biggest names, it has established itself as the go-to central hub through which opportunities to improve can be identified.

Here are 5 tech integrations that will help you unlock new opportunities for optimization.

1. Tee Sheet Integrations

Tagmarshal already integrates with a lengthy list of the industry’s leading tee sheet providers, including ForeTees, EZLinks, foreUP, Lightspeed, Club Prophet, Clubessential and many others.

Having player names pull through into your tee sheet saves your team time, but the real value lies in Tagmarshal’s Tee Sheet Auto-Assignment feature. As each playing group enters the first tee, the system uses GPS data and AI to automatically assign the tracking device in use to the player names in the group.

All the data you gather is now tied to these names, in real-time and historically, so you have a full record of every time a guest or member plays at your course.

PRO TIP: Built-out player profiles mean you can offer tailored service specific to their needs, and assign tee times paced on historical pace data.

2. Pricing integrations

The use of dynamic pricing has become increasingly popular in recent years, as courses look to capitalize on the surge in golf’s popularity to grow their revenue.

  • Dynamic pricing software is most effective when it collects and analyzes large data sets from tee sheet providers and other course management software.
  • To charge a premium rate, your course does need to guarantee a steady pace and flow of play, especially during peak periods when the price will be highest.

Your team should understand how dynamic pricing works so they can explain it to players, with pricing software taking care of the rest.

PRO TIP: Using Tagmarshal’s pace of play management to reduce round times and improve flow means more players on the course at a price that better serves the bottom line.

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“The data has allowed us to optimize tee sheet capacity and improve flow – increasing golf revenue by 85% within 3 years.”

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Chip Hierlihy, PGA

General Manager

Fieldstone Golf Club

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3. Weather Integrations

Weather is one variable that is totally out of your control, but you can gather data that reveals the impact conditions have on your operation so that you can plan accordingly.

  • Tagmarshal integrates with GolfWeather, which provides conditions specific to the exact longitude and latitude of each course.
  • Every round logged and recorded by the system has the exact weather conditions linked to it. This is a great way to see how the weather impacts your average round time, as well as your course flow.

Via the Analytics Hub, you can also select a date range and see the average weather conditions over that period, displayed in the weather widget in the top-right. Comparing your course data alongside your weather information reveals insights into how factors like course setup and cart path only days affect what is realistically achievable pace-wise.

PRO TIP: Knowing that a certain area of your course suffers wear and tear on wetter days, for example, means you can switch between different preset geofence options and proactively protect your turf.

4. Golf Genius

Having live scoring available to players is a major plus for courses that regularly host league play or tournaments.

At courses using Tagmarshal’s 2Way screens, players get the thrill of real-time updates to leaderboards thanks to an integration with Golf Genius. The system uses GPS location data to prompt players to enter their score after each hole.

Your team no longer has to manually record and input scores for tournament or league play, saving valuable labor hours.

The real benefit here is to the player, rather than any data gathered, but an enhanced experience increases the likelihood of return play and drives member loyalty.

PRO TIP: Younger, newer golfers are accustomed to tech being a part of their experience. With live scoring, they can enjoy leaderboards in the same way they might have while playing off-course golf.

5. Clubhouse operations and management integrations

When software solutions designed for club management integrate with on-course optimization systems, you can unlock additional efficiency opportunities and insights.

The recent integration between Whoosh and Tagmarshal is a great example.

  • You can now seamlessly view bookings managed in Whoosh directly within the Tagmarshal system, which eliminates duplication of effort and optimizes workflows.
  • You can also assign tracking tags and carts to specific members or players without interruption, enhancing overall course management and personalized service.

PRO TIP: Keep an eye on this integration, which will soon extend to incorporate player pace profiles and trends from Tagmarshal into the Whoosh platform.

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“To be able to have a partner like Tagmarshal, that is willing and able to interface and connect with other platforms, helps us to understand our operation better.”

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Matt Barksdale, PGA

Director of Golf

Pinehurst Resort

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The most effective golf tech solutions understand that they shouldn’t operate in isolation, but rather talk to one another so operators maximize their opportunities to unlock additional insights that aid better decision-making.

By committing to integrating with solutions that benefit both clubs and players, Tagmarshal ensures that you have all the tools at your disposal to optimize your operation.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.