What We Can Learn from Tagmarshal’s 2025 Golf Cart GPS System Data

2025 was another record-breaking year for Tagmarshal, with the industry-leading golf cart GPS system going from strength to strength.

In total, Tagmarshal now works with more than 900 course partners across the United States, Canada, Europe, and the rest of the world, including over 50 of the Top 100 courses.

The volume of data gathered by the system is unrivalled, with more than 95 million rounds of golf tracked and improved, comprising 100 billion data points.

Every bit of data gathered is used to power our AI and machine learning algorithms, ensuring our partners benefit from actionable insights that have an immediate impact on their operations.

With 2025 now behind us, here are some of the standout data points gathered by our golf cart GPS system.

In 2024, Tagmarshal tracked just under 12 million rounds across 700 partner courses. With Tagmarshal’s sustained growth across North America and Europe, and the continued increase in play volume in both regions, the volume of rounds tracked has increased significantly.

In the 2024/2025 fiscal year, Tagmarshal grew by 146% in Europe and the UK. The roster of leading European course partners includes the likes of the Old Course at St. Andrews, Royal Portrush, Portstewart, Sotogrande, Muirfield, Adare Manor, Trump Turnberry, Carnoustie, and Dumbarnie Links.

Over the past 12 months, our golf cart GPS system tracked more than 17,5 million rounds of golf, an increase of 48% year-on-year. Continuing at this rate, Tagmarshal should break the 100 million tracked rounds mark by the end of March.

Every time a course partner opens Tagmarshal’s golf cart GPS system, it’s logged and recorded as a view. Many of our most successful partners have our Live Map open throughout the day, which helps with real-time, proactive pace management, and only reflects as one system view despite being continually in use.

Tagmarshal’s TV page has also been given a revamp, so that clubhouses and pro shops can display live course stats on their TV screens. This is a great way to set accurate expectations for players before they start their rounds, and also shows that the course has invested in technology in order to provide the best possible player experience.

2025 saw a total of 1,842,773 system views, an increase of 21% from last year.

Any course that can market itself as regularly providing 4-hour rounds for a fourball is going to set itself apart from other facilities.

However, pace and flow are not a one-size-fits-all approach, because many ‘destination’ courses are more than happy to play around the 4h45m to 5-hour mark, knowing that golfers want to soak in the experience, take photos, and not be rushed to complete the course.

Across Tagmarshal’s 900 course partners and more than 17,5 million tracked rounds, the average round time was 4h07m53s. Bearing in mind that this includes many resort courses where the target time is upwards of 4h30m, that figure is a reflection of how well Tagmarshal facilities have done to proactively manage pace.

With the largest cohort of golfers being the 18-34 age bracket, who are generally more time-constrained than older age brackets, ensuring a consistent pace and flow is more important than ever.

This age bracket has also likely been exposed to off-course golf, where technology is central to the experience, and there is an expectation that on-course golf should do the same.

It’s no surprise that our most engaged facilities, measured by total golf cart GPS system views across 2025, are well-known resort courses where a huge emphasis is placed on providing a high-quality experience.

California’s Pebble Beach Golf Links topped the list, showing that it’s not by chance that it’s often rated the number one public course in the US.

The facility is very clear in communicating its pace of play policy to golfers. It has variable goal times in place to reflect how pace is affected by play volume throughout the day:

• First off — 4 hours
• 6:30-7:50 AM — 4:15
• 8-8:50 AM — 4:30
• 9-9:50 AM. —  4:40
• 10-10:50 AM —  4:45
• 11-11:50 AM — 4:50
• Noon and later — 4:55

Players are well aware of the expected pace when they tee off, and on-course staff can use Tagmarshal to instantly identify when a group is falling out of position so that they can intervene before the rest of the field is impacted.

The Grove Golf Course, located 18 miles outside of London, has recently been named the number one golf resort in England and also made our most engaged list. The course places a premium on service, relying on Tagmarshal to manage flow and know exactly who is in each playing group on the course, adding a personal touch to any interactions.

Bandon Dunes Golf Resort rounds off the top three, proving once more the value of effectively utilizing technology and ensuring that on-course staff are dialled in and engaging with the technology that is in place.

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Using a minimum threshold of 20,000 tracked golf rounds in 2025, Trempealeau Mountain Golf Club in Wisconsin had the quickest average round time of all our 18-hole partner courses.

In their second season with Tagmarshal’s golf cart GPS system, the facility averaged 3h34m40s. This is all the more impressive when you consider that they’re a daily fee course, with first-time players making up a large portion of the play volume.

Utilizing Tagmarshal’s 8inch 2Way cart screens means that players can self-monitor their pace, with each group’s pace against the course’s goal time clearly displayed when players interact to get accurate yardages and other information. Staff can also send on-screen alerts directly to groups, reducing the need for in-person interactions and ensuring timely interventions when groups fall out of position.

With the threshold raised to a minimum of 40,000 tracked golf rounds, City of Bessemer Frank House Golf Course in Alabama comes out tops, averaging 3h35m37s across 2025.

2025 was the public course’s first full year using Tagmarshal, and the results speak for themselves. Frank House Golf Course also makes use of Tagmarshal’s 8inch 2Way cart screens, showing how effective this front-facing technology is in managing pace and flow effectively.

Where high play volumes are recorded, Tagmarshal’s golf cart GPS system is particularly effective.

Dos Lagos Golf Course in California comfortably led the way in rounds tracked.

The Golf Club at Bradshaw Farm, a 27-hole semi-private facility in Georgia, was the second busiest course of the year. Chicopee Woods Golf Course, another 27-hole facility in Georgia, was third, and the top four was rounded off by Eaglewood Golf Course in Utah.

All four courses utilize Tagmarshal’s 8inch 2Way cart screens to assist in monitoring pace and flow.

Much like our 2024 data, when we break down round times over the past 12 months by course type, it’s private facilities that are the quickest, with an average round pace of 4h02m16s.

With members playing the majority of rounds and being familiar with the course layout and pace expectations, as well as traditionally having lower play volumes than daily fee and public courses, private courses are well-placed to ensure Tagmarshal’s golf cart GPS system helps them deliver exceptional member experiences.

“Tagmarshal is essential to how we manage our golf course, with the ability to check on pace of play and flow from the pro shop or office. Our members see their pace on the Tagmarshal cart screens and they start managing pace themselves, without us having to have a conversation.”

Daniel Utley, PGA, Head Golf Professional, Owl Creek

In 2025, Tagmarshal’s daily fee and public courses averaged 4h08m50s, which is impressive when you factor in that National Golf Foundation stats show that “through 10 months, play for 2025 remains slightly ahead (+1.1%) of the record-setting pace from last year.” Should that trend continue, 2025 would be another record year, which would be the fourth record year in the past five years.

Resort courses averaged 4h22m28s, which is almost identical to last year’s average (4h23m). Many resort courses are played by golfers staying in accommodation either on or near the property, as opposed to public courses, where a round might be squeezed in after work. Resort courses are required to strike a balance between providing an enjoyable pace and flow while not rushing golfers through what could be a once-in-a-lifetime experience.

For the second year running, courses in the United States have comfortably been quicker than Canadian and European courses.

US courses were, on average, more than eight minutes quicker than their European counterparts. Notably, the average round pace in Europe did drop by 9 minutes when compared to last year. 

• United States – 4:04:31
• Canada – 4:08:19
• Europe – 4:12:47

The value of the data that Tagmarshal collects plays a crucial role in empowering course operators to make informed decisions that drive better outcomes.

As on-course optimization technology continues to play an increased role in modern management strategies, and the machine learning and AI capabilities are strengthened by larger data sets, Tagmarshal is optimistic that 2026 could see even quicker rounds alongside high play volumes, helping power player experience and revenue gains.

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