Tagmarshal VirtualTag Privacy Policy

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Tagmarshal VirtualTag Privacy Policy

This privacy policy (“Privacy Policy”) outlines the policies and procedures of Tagmarshal VirtualTag (“Tagmarshal,” “we,” “us,” or “our”) concerning the collection, use, and disclosure of your personally identifiable information (“Personal Information”) when you utilize (a) and all related subdomains, web pages, and websites associated with the mentioned URL (the “Site”) & (b) the VirtualTag mobile application (the “App”).

Introduction; General Terms

This Privacy Policy elucidates the information we gather in connection with your access to and/or usage of the Site, App, and Services, how such information is utilized, and when and how we disclose it. We urge you to take a few moments to review this Privacy Policy to comprehend how we handle your information.

This Privacy Policy will remain fully effective even if your access to, use of, and/or participation in connection with the Services or any specific service, feature, function, initiative, promotion, or activity offered through the Services terminates, expires, is suspended, or deactivated for any reason. If you do not consent to this Privacy Policy, please refrain from participating in, accessing, and/or using the Site, App, or any Services.

This Privacy Policy applies solely to the information collected by us through your use of the Site, App, and Services and does not encompass any other information collected in any other manner or by any other third-party, unless explicitly stated.

Information We Collect About You

Information you Provide Voluntarily. We collect information that you willingly provide to us. For instance:

To access and/or use the Services (e.g., account registration, game play, communication/networking features, purchases, reservations, promotions, etc.), we may require you to provide and/or make available certain information, which may include, among other things, your legal name, email address, telephone number, date of birth, and gender.

When you make purchases of products or services on our Site, we and/or our third-party payment processor will gather all necessary information to complete the transaction, including your name, billing information, and shipping details.

Should you provide us with feedback or contact us via email, we will collect your name and email address, along with any other content included in the email, to respond accordingly. Any messages you post on our Site will be stored on our servers, and other users will be able to view them.

Participation in one of our surveys will result in the collection of the information you choose to submit to us.

We may also collect other types of Personal Information voluntarily provided by you, such as your operating system and version, and other requested information when you contact us via email for support regarding the Services.

Additional points in the Services may also collect Personal Information where specified that such information is being collected.

Information We Collect Automatically. 

When you access and/or use the Services, VirtualTag automatically collects certain information through cookies, web beacons, and other technologies, which is then stored in our log files. This information includes anonymous identifiers, operating system and version, your Internet protocol (IP) address, pages you view on our Site, search terms you entered to reach our Site, and other details related to your access and/or use of the Services. We may combine this information with other data we have collected about you, including, where applicable, your username, name, and other Personal Information. For more details, please refer to the section “Cookies and Other Tracking Mechanisms” below.

Location Information. 

The Services provided by VirtualTag may grant access to, or present opportunities for you to view and/or receive certain content, products, services, information, and other materials based, wholly or partially, on your location (“Location Based Content”). To offer Location Based Content, the Services will determine your location using one or more points of data, reference, and/or information associated with, among other things, the device you use to access and use the Services (a “Device”). This may include GPS, beacons, device software/features/services, and other points of data, reference, and information. If you have disabled GPS, Bluetooth, WiFi, or other location-determining or assisting software, features, or services on your device, or if you do not authorize the Services to access your location data, your location may not be determinable, and you may be unable to access, view, and/or receive Location Based Content.

How We Use Information

Use of Personal Information. At Tagmarshal, we may utilize your Personal Information for the following purposes:

  • To provide you with the Services, communicate with you about your usage of the Services, address your inquiries, process your orders, and ensure proper customer service.
  • To personalize your experiences while using the Services by customizing the content and information we send or display to you, including location customization.
  • For the prevention and detection of fraud or infringement of our or any third party’s rights.
  • To enhance our understanding of how users access and use our Service, both on an aggregated and individualized basis, in order to improve our Service, cater to user preferences, and conduct other research and analytical activities.
  • To diagnose service or technical issues.
  • To maintain the security of the Services.
  • To comply with legal obligations or legal processes.
  • For any other purposes described in this Privacy Policy or disclosed at the time you provide us with your Personal Information.

Sharing and Disclosure of Personal Information and Other Information

Disclosure of User Status and Activity Information. By accessing and using the Services, you expressly acknowledge, understand, and agree that VirtualTag will automatically store, host, share, post, disseminate, disclose, and/or publish certain information regarding your user account and profile.) and your corresponding use of the Services, as well as related conduct, information, and activities associated with it (e.g., golf rounds played, dates and times, golf scores, location, home courses, status updates, etc.). This information, collectively referred to as “Status and Activity Information,” will be visible to all users

Service Providers. In certain circumstances, we may engage other companies and individuals to perform tasks on our behalf and share your information with them to provide the required service. Except as stated in this Privacy Policy or unless we inform you otherwise, our service providers are not allowed to use the Personal Information we share with them beyond what is necessary to assist us in performing such tasks.

Additional Disclosures. There may be instances when we need to access and/or disclose information without providing you a choice, such as when:

  • To protect or defend our legal rights or property, or those of our affiliated companies, organizations, and initiatives, and their employees, agents, and contractors (including enforcement of our agreements).
  • To safeguard the safety and security of the Services and our users.
  • To protect against fraud or for risk management purposes.
  • If we believe your actions violate the applicable terms of use agreement, this Privacy Policy, or any additional or supplemental terms applicable to the Services.
  • To comply with the law or legal process.
  • Corporate Restructuring. In the event that (a) we sell or transfer all or part of our business, organization, and/or assets (or those of an affiliated company, organization, or initiative), or (b) we are involved in a bankruptcy, merger, joint venture, acquisition, stock sale, consolidation, spin-off, divestiture, or any other similar or related transaction, we may transfer and provide your information to the parties involved in the transaction as part of the transaction. We will inform such parties that they must use your Personal Information solely for the purposes disclosed in this privacy policy.
  • Aggregate and/or Non-identified Information. We may disclose aggregated and/or anonymized information collected through the Service, and the use and disclosure of such aggregated and/or anonymized information by us or third parties is not subject to any restrictions under this Privacy Policy.
  • Others. We may disclose your Personal Information to any other person with your consent to the disclosure.
  • Access to your Personal Information and Your Privacy Rights

Access, Correction, Update, or Deletion: You have the right to access, correct, update, or request deletion of your Personal Information that you cannot access directly through the Services. To exercise this right, contact us using the contact details provided under the “Contact us” section below.

EU Residents’ Privacy Rights: If you are a resident of the European Union, you have additional privacy rights, including the right to object to processing of your Personal Information, ask us to restrict processing, or request portability of your Personal Information. You can exercise these rights by sending an email to us at

Withdraw Consent: If we collected and processed your Personal Information based on your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing conducted before your withdrawal.

Right to Complain: If you have concerns about our collection and use of your Personal Information, you have the right to complain to a data protection authority. Contact details for data protection authorities in the European Economic Area are available here.

Our Use of Cookies and Other Tracking Mechanisms

We and our third-party service providers use various Tracking Technologies to collect information automatically as you interact with the Services. If you wish to limit the collection of certain information, please be aware that it may affect your ability to use some or all of the Services, content, features, and products available through the Services.

Third-party Analytics: We use third-party analytics tools like Google Analytics to collect and analyze information to improve functionality and user-friendliness. Google’s use of this information is subject to its own privacy policy.

Additionally, mobile devices may offer settings to control the collection, use, or transfer of mobile app information for online behavioral advertising (e.g., Apple iOS’ Advertising ID and Google Android’s Advertising ID). Please note that opting out may not prevent all advertisements from being displayed to you, such as contextually based ads.

Transfer of Personal Information to the United States

If you access and use Tagmarshal VirtualTag Services from outside the United States, please be aware that your information may be processed in and/or transferred to the United States and other territories where privacy protections may differ from those in your location. However, we have taken appropriate measures to ensure that your Personal Information remains protected in accordance with this Privacy Policy. These measures include using the European Commission’s Standard Contractual Clauses for Personal Information transfers with our third-party service providers and partners. For more details, you can request further information from us. By using the Services, you give your affirmative consent to the transfer, use, disclosure, provision, and administration of your information as described in this Privacy Policy.

Legal Basis for Our Use (EEA visitors only)

For residents of the European Economic Area, our legal basis for collecting and using Personal Information depends on the specific context and type of Personal Information involved. Typically, we collect Personal Information based on your consent, when necessary to perform a contract with you, or when our legitimate interests are not overridden by your data protection interests or fundamental rights and freedoms. In certain cases, we may have a legal obligation to collect Personal Information.

If we request Personal Information to comply with legal requirements or fulfill a contract with you, we will inform you of the mandatory or optional nature of providing such information and the potential consequences if you choose not to provide it. If we use your Personal Information based on our legitimate interests (or those of any third-party), we will clarify the specific legitimate interests at the time of collection.


We have implemented appropriate physical and organizational measures to safeguard the information we collect from loss, misuse, unauthorized access, disclosure, alteration, and destruction. These measures include using third-party data centers that undergo regular and independent security audits and encrypting data at rest and during transmission. However, please note that no data security measures can provide absolute security. To protect against unauthorized access to your password and Device, take steps such as signing off after using a shared Device, choosing a strong password, and keeping login credentials private. We are not liable for any lost, stolen, or compromised passwords or unauthorized account activity.

Data Retention

We retain Personal Information as long as there is an ongoing legitimate business need to do so, such as providing requested Services or complying with legal or accounting requirements. When we no longer have a legitimate business need to process your Personal Information, we will either delete or anonymize it, unless it is stored in backup archives, in which case we will securely store it and isolate it from further processing until deletion is possible.

Links to Third-Party Websites

Our Services may contain links to third-party websites, and we are not responsible for their practices or the information and content they contain. When you visit a third-party website through a link on our Services, this Privacy Policy no longer applies, and your interaction with that website is governed by its own rules and policies.

Privacy Policy Changes

We may update this Privacy Policy from time to time to reflect industry initiatives, legal requirements, changes in our information practices, or Service features. These modifications become effective upon posting. We encourage you to review this Privacy Policy regularly to stay informed about any changes. If we make material changes that affect how we handle previously collected Personal Information, we will make reasonable efforts to notify you through the Services or via email.


You are responsible for providing current, complete, and accurate information, including Personal Information, and for keeping it up to date. We are not liable for any issues or liabilities that may arise due to inaccurate or outdated information. Any entry we reasonably believe to be false, fraudulent, or inconsistent with this Privacy Policy will be rejected and deleted.

Contact Us

If you have any questions about our privacy practices or any of the terms or conditions of this Privacy Policy, please feel free to contact us at:


Attn: Customer Support

3020 Roswell Rd Suite 240, 

Marietta, GA 30062

(470) 823-1023

Sole Statement

This document is the sole statement of the Privacy Policy for the Services and no summary, restatement or other version thereof, or other privacy statement or policy, in any form, including, without limitation, machine-generated, is valid.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.