How To Empower Marshals And On-course Staff To Be Experience Managers


From the moment that members and guests step onto a golf course, they expect the club’s staff to strive to make their experience as enjoyable as possible.

Personally, I, and I’m sure these sentiments are shared by most golfers, want to know that the staff, from top to bottom, can place themselves in my shoes, and understand what it takes to provide a consistently exceptional level of service.

Each member of staff are an important part of keeping things running smoothly, but when it comes to on-course interactions, it is the marshals who become the face to the members and guests of the club. That means, it is crucially important to ensure that marshals have the tools to handle issues that arise, such as a slow pace of play and flow challenges, in an adaptive and positive manner.

Country Clubs and private golf courses alike can train their marshals to think on their feet, but there is no substitute for the real-time, on the go data and analytics that golf course intelligence, golf cart GPS tracking, and golf club management software provides.

Tagmarshal, the industry leader in golf course intelligence software, provides country clubs and private golf courses with the tools and abilities to continuously go above and beyond members and guests expectations, through consistent on-course field flow, excellent pace of play and memorable playing experiences.

With Tagmarshal, marshals can establish a positive, non-confrontational approach to enforcing course rules and regulations, backed by intuitive data and analytics.

Better still, they can offer a unique golf experience tailored to the individual, as the golf tracking software enables marshals to personalize conversations, know players’ names, and better get a feel of the kind of expectations members have of the course. It also provides additional experience functionalities, such as notifying the on-course drinks carts and ensuring the safety of members and guests during severe weather.

Additionally, Tagmarshal’s User and Staff Management module allows for the customization and prioritizing of notifications and alerts. These additional alerts include geofence alerts, pace alerts, and critical zone alerts and can be set to display system pop-ups, send alert emails, text messages or even an automated phone call for high priority warnings.

These pioneering features ensure marshals get real-time, relevant information, in the best-suited format, for both information purposes and to respond proactively. It also allows for improved task and efficiencies management, as each marshal can be tracked individually. This feature improves, for example, interventions, course effectiveness, and starter accuracy.

When on-course issues do arise, the system’s intuitive real-time data allows marshals to handle them immediately, offer assistance, and follow up upon the completion of the round, all of which ensures an exceptional experience.

In the case of Wisconsin Club, Tagmarshal’s golf course intelligence and golf management software has empowered marshals to regularly beat pace of play challenges, and the course is now a four-hour round course, a fact that they can proudly promote based on the consistency of round times.

In addition, the club has since hit its capacity of 350 members, with a greatly reduced churn rate attributed to positive and reliable on-course experiences.

To put it simply, Tagmarshal’s GPS pace tracking system means marshals and player assistants can pursue an improved pace of play, based on a positive, non-confrontational and data-driven approach in dealing with members. This creates an environment of excellence that continues right through to the clubhouse, and ultimately maximizing revenue for the club.

Given how competitive the market has become, and how much of a premium golfers place on pace of play, it’s clear that golf management systems like Tagmarshal are set to further revolutionize the game in the years to come.

About the author:

John Willmore, International Sales Director, and Co-founder of Tagmarshal

With a wealth of experience in technical sales, John takes a relationship-based approach to his business development and marketing responsibilities. As a life-long golfer with a single-digit handicap, John knows that a positive pace of play is non-negotiable.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.