Private Clubs | 2019Calculate ROI
TAGMARSHAL EMPOWERS GOLF COURSES TO DELIVER AT THEIR BEST
Unobtrusive and respectful of tradition, Tagmarshal’s Pace of Play management system is the go-to-solution for clubs looking to excel in their player experience.
of players say pace and flow of play is critical to the enjoyment of their round (the only experience variable more important is conditioning at 82%)
– USGA survey
Pace and flow of play narrowly trails conditioning and ranks higher than course design and club house facilities as of key importance to players.
– USGA survey
THE TAGMARSHAL OPERATIONS PLATFORM:
Easy to use, intuitive and efficient. For well run on-course operations that ensure control, improved experiences and business success.
Tagmarshal Track – Golf Cart GPS Tracking
The solid basics, pre-emptive live map, course analytics, with optional modules that can be added as required with our golf cart GPS technology
An excellent operational oversight and cart / player tracking kit.
Tagmarshal Premium Optimizer:
All the power of Tagmarshal Track plus the full suite of geofencing, utilization heatmap, multi channel alerts, dynamic goal time management.
The optimization suite that covers everything on-course, so your operation always functions at its best, provides excellent golfer experience and continuously improves.
TAGMARSHAL FRONT END OPTIONS:
Tagmarshal Classic tags
unobtrusive, robust, can be installed into carts / used for walkers – live tracking for full line of sight. Cost efficient and excellent in a classic golf environment.
Tagmarshal 2Way mobile
2Way communication enabled – with range finding and Tagmarshal’s class leading dynamic pace information plus options for geofencing, weather alerts, food orders etc. Robust, water proof, extra long battery life.
7 or 10inch 2Way cart screen
2Way communication enabled – with range finding and Tagmarshal’s class leading dynamic pace information plus options for geofencing, weather alerts, food orders etc
PRIVATE CLUB CASE STUDY
• Course type: Country Club
• Cart Rounds: 75% (60 carts in fleet)
• Walking Rounds: 25%
• Rounds per season: 25 000 (8 months season)
• Play time improvement: 14 minutes
ROI: The positive pace achieved and the improved reputation has attracted 6-10 new members to Wisconsin Club each of them worth USD 11000 per the season
Competitive Advantage: The course is now in a position to promote a consistent sub 4 hour round time
Results: The course is at capacity at 350 members – and has a much reduced churn rate due to their positive and reliable on-course experience
COMPARATIVE CASE STUDY
While member days are managed with Tagmarshal (Busy days are Thursday / Saturday / Sunday) – Monday’s are only passively tracked, as the club rent out their course to a third party management company on Mondays.
Result 1: 26 minute difference on average
Monday’s 3rd party days average 4:23:44
vs Busy Member days (Thursday / Saturday / Sunday) 3:57:52
Result 2: consistency of the managed busy days
These managed days are very steady – trend declining.
The non-Tagmarshal Monday variance is quite volatile with a 14 minute average time swing.
WHAT OUR PRIVATE CLUB PARTNERS SAY
“Optimizing staff at peak hours, confirming operational efficiencies, and giving the on-course team the data to manage the pace of play in a professional and objective manner are immediate benefits. It is an investment we’re making to ensure our members are having a successful golf experience.”
“Tagmarshal has helped our course get on top of pace of play. We are now a proud 4 hour round course.”
“We wanted as much information as possible and Tagmarshal delivered on giving us the data we were looking for. This technology has been instrumental in helping us create rules and implement them in an objective manner.”
“Our experience with the system and integration into our operation has been exceptional. The data provided and a facts based discussion is an asset in our day to day operations. We are excited about the development of analytics and insights into improving our pace and experience as a whole. ”
“The numerous reports that Tagmarshal provides are invaluable when addressing a Golf Committee or Finance Committee. I highly recommend Tagmarshal to any Club.”
“Tagmarshal is an easy-to-implement ‘game-changer’ for us, shaping next-level member experiences. Averting player bottlenecks and improving performance with actionable data are testaments to the effectiveness of Tagmarshal technology.”
LEARN MORE ABOUT THE SYSTEM
AS FEATURED IN
…INSTAGRAM – @TAGMARSHAL
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 1 billion data points from more than 30 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.