Whistling Straits in the spotlight of Tagmarshal’s Expert webinar

Mike O’Reilly, the director of golf operations at Whistling Straits, will share insights on the resort’s player experiences and operational efficiency

Tagmarshal, the global leader in golf course intelligence software, is continuing its highly successful series of webinars hosted by Expert Guests. The popular series provides course owners and operators, PGA professionals and club managers with a look at how they can improve the player experience and commercial performance through optimization of their tee sheet, course traffic and field flow at their facility.

On November 4 at 10 a.m. EST, Tagmarshal will host an educational webinar featuring Whistling Straits, site of the 2021 Ryder Cup (duration 45 minutes). Expert Guest, Mike O’Reilly, Whistling Straits Director of Golf Operations, will share insights on “How Whistling Straits Achieves World Class Player Experiences, Operational Efficiency & Revenue Optimization.”

With over 20 years of industry experience, Mike O’Reilly has a wealth of knowledge to share, with the past decade spent leading golf operations at Whistling Straits. Owned by the Kohler Group and consisting of four courses, The Straits has hosted major championships including the 2004, 2010 and 2015 PGA Championships, the 2007 U.S. Senior Open, and in 2021, the Ryder Cup. The Irish and Black Wolf Run also rank highly within the Golf Digest Top 100 public courses and are spectacular “must play” courses.

In this webinar, O’Reilly, a truly exceptional Director of Golf Operations, will share how Whistling Straits has been able to make a positive impact on operational efficiency, revenue and the bottom line, through the use of optimization technology.

Those attending will learn more about the following relevant topics:

  • What factors make player experiences exceptional
  • How Whistling Straits creates world-class player experiences
  • How optimization has a positive impact on operational efficiency
  • Understand the impact of optimization and data on revenue 

Attendees will also have the opportunity to ask O’Reilly any questions they might have in the live Q&A session, which will take place immediately after the webinar.

“Our goal is to improve the experience for our guests while maximizing our revenue potential and Tagmarshal has helped us to do both. We have reduced our labor expense on the golf course, increased our round capacity, and realized operational efficiencies utilizing Tagmarshal,” O’Reilly noted.

In addition to this presentation during the month of November, Tagmarshal will also be hosting two further webinars with private and country club focus. Featured subjects will be “How optimization has rewarded Baltusrol creating next level member experiences and improving operational efficiency, and “How Calusa Pines and Boca West CC use technology to create exceptional member experiences – and operate more efficiently.

On November 5 at 10 AM EST, Calusa Pines will be featured with its Director of Golf, Michael Balliet sharing the webinar with Boca West CC Director of Golf, JR Friend, and co-hosted by the South Florida PGA section. November 10 at 10AM EST Tagmarshal will present Baltusrol CC Director of Golf, Ryan Fountaine, joined by Tagmarshal CEO Bodo Sieber and COO Craig Kleu and co-hosted by the New York Met Section of the PGA. Go to: to register and find out more about these and other webinars.

“The webinars are the culmination of successful partnerships with these and more than 300 private, daily fee and resort facilities around the globe including 30 of the Top 100 US courses. Tagmarshal has worked with the professional staff of each facility to optimize the on-course traffic and flow of play management. Our company has collected over 1 billion data-points by tracking and improving more than 12 million rounds of golf globally by players of all levels and uses this data daily to enhance their experience and add value to our partner courses,” Craig Kleu Tagmarshal COO said.

To learn more about Tagmarshal’s affordable on-course optimization technology that saves costs and delivers exceptional player experiences, or to watch a live demo, just access: or go to:

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Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.