Members Get Rebates on Products that Optimize On-Course Operations, Enhance the Player Experience and Maximize Revenue

Charleston, S.C. (September 1, 2021) – The National Golf Course Owners Association (NGCOA), the only trade association dedicated exclusively to golf course owners and operators, is pleased to announce its latest corporate partnership with Tagmarshal, the experts in data-driven on-course optimization. Through this new relationship, NGCOA members will receive rebates when purchasing Tagmarshal’s software products and devices. NGCOA members can learn more and take advantage of this benefit via the Pro Shop section of the NGCOA Smart Buy Marketplace at

Tagmarshal helps courses optimize operations by providing full course oversight, including player activity and real-time reporting for proactive management of field flow and efficient on-course operations. Tagmarshal’s GPS-based system gives owners and operators real-time information about where players are on the course and how long they are taking to complete each hole; this technology enables staff to preemptively manage the pace of play in real-time, understand course traffic for cart tracking and grounds maintenance, and improve the player experience — which generates savings and additional golf course revenue.

“Data drives decisions, and this year NGCOA has focused on bringing on partners who can provide critical information our members need to make more educated decisions,” said Jay Karen, NGCOA’s Chief Executive Officer. “We’re confident that Tagmarshal’s technology and industry expertise will bring our members’ on-course operations to a whole new level.”

This partnership includes sponsorships of NGCOA’s annual Golf Business Conference and Multi-Course & Resort Operators Retreat. Tagmarshal will also share its comparative data, analysis and insights with the golf course industry through NGCOA’s online Tech Center and various web broadcasts.

“We’re very excited to partner with NGCOA because our technology is fundamentally designed for operators of golf courses of all sizes and types,” said Bodo Sieber, Tagmarshal’s CEO. “Our products improve efficiencies by providing real-time actionable data and reporting, so courses see an immediate decrease in operational challenges, and continuous incremental improvements of their operation, for a long-term increase in player satisfaction, loyalty and revenue.”

About the National Golf Course Owners Association

The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit or call 800-933-4262.

About Tagmarshal

Tagmarshal has tracked over 10 million rounds of golf. Real-time data collected by the system using small “tags” clipped onto golf bags, installed in buggies or offered on handheld or cart-installed proprietary 2Way screen devices, transmits information to on-course staff or personnel in the pro shop identifying groups that are out of position before issues arise. Player assistants can then support in a proactive, objective, non-confrontational manner resulting in improved player experience, consistent round times and player time freed up to enjoy on-site food and beverage items as well as opportunities for additional tee sheet capacity. 

More than 30 of the top 100 US courses partner with Tagmarshal including over 300 leading courses globally.    

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