Golf industry’s leader in pace-of-play management and course-optimization software increases its footprint and influence on Europe and the UK
Atlanta, Ga. (June 18, 2025) … Tagmarshal—whose proprietary AI-enhanced data and technology already helps hundreds of courses around the globe manage on-course operations and keep golfers on pace—is rapidly expanding its presence and facilities in Europe and the UK.
“Tagmarshal has grown by 146% in Europe and the UK over the past 12 months—our biggest year yet,” reported Stephen Knoop, Managing Director, Tagmarshal International. “We’re proud to have signed partnership agreements with many bucket-list courses and look forward to adding value to these facilities, their on-course teams, and golfers by optimizing the player experience.”
The company has added some of the world’s best-known courses—and major-championship venues—to its roster of partners, including:
These courses, and many others internationally, rely on Tagmarshal’s optimization and pace-of-play technology to manage on-course operations, resulting in more play and happier customers.
Utilizing data gathered from more than 75 million tracked rounds of golf and best-in-class AI-powered analytics, Tagmarshal empowers operators to make fact-driven decisions, manage pace and flow, and raise productivity and efficiency while generating additional revenue.
Before Tagmarshal, manually recording data made spotting trends near impossible. Now our pace is better and our guest experience has improved immeasurably. We used to work out our hole-by-hole times by instinct. Now we have the data to drill down into each part of the hole—tee, fairway and green—and tweak accordingly.
Blair Cross, PGA
Head Golf Professional
Dumbarnie Links
As a sign of its commitment to the European market, Tagmarshal has expanded its base in Cork, Ireland, and opened a local office in Spain to assist with quick and seamless installation and operational support. Tagmarshal has also made its new user-friendly online training available in Spanish and French, with Italian to follow soon.
Tagmarshal is intuitive, effective, and genius. It’s a great tool for monitoring the progress of the players. Staff can immediately attend to problem groups and help them get back into position.
Andrea Gatti
Director of Golf
Club Castelconturbia
Tagmarshal also has established tournament partnerships in the UK and Europe. For the DP World Tour and HotelPlanner Tour, the company created a bespoke solution for tracking pace and flow of play. For the Royal and Ancient, Tagmarshal assisted in the management of pace and flow of play at the 2024 AIG Women’s Open, held on the Old Course at St. Andrews.
The multi-year agreement with Tagmarshal is “one of the smartest technological investments we have made during my tenure at the DP World Tour,” said its Chief Technology Officer, Michael Cole.
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 700 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
Get in touch to set up a personal demo, or ask any questions you might have.
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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Troy Newport, General Manager, Cog Hill
Used by these and many more partner courses
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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.
• Purchase the additional Analytics Hub and other modular features based on your course’s needs.
Used by these and many more partner courses:
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• Basic GPS cart tracking, to manage your cart fleet.
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• Full software package including Optimization features and the Analytics Hub.
• Best suited for courses who want to set goals, track and optimize, to improve.
Used by these and many more partner courses:
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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– Drew Dunn, Head Golf Professional, East Lake, GA
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed
Please Download the Classic Tag product PDF for full details.
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– Mike O’Reilly, PGA Golf Professional, Whistling Straits
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Mario Guerra, PGA Head Professional, Quaker Ridge, NY
Used by these and many more partner courses
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Webinar: FastLane Golf – Pace of play matters and golfers will pay a premium
Wednesday, 10th April I 11h00 EST I 15h00 GMT
Webinar: How Tagmarshal Can Positively Affect Your Bottom Line
Monday, 11th March I 11h00 EST I 15h00 GMT
Webinar: Memorable Guest Experiences while Delivering Healthy Financial Returns to your Course
Tuesday, 11th December I 15h00 EST I 14h00 CST
Webinar: Adopting technology for a traditional game
Tuesday, 18th December I 15h00 EST I 14h00 CST
Webinar: Gain Management Oversight of Pace, Flow, and Unwanted Bottlenecks through Intuitive Data
Thursday, 22nd November I 15h00 EST I 14h00 CST
Webinar: Understanding your on-course operations with data and analytics
Thursday, 15th November I 15h00 EST I 14h00 CST
Webinar: Above and Beyond Members and Guests Expectations with Actionable Data
Thursday, 8th November I 16h00 EST I 15h00 CST
Register here:
Webinar: 5 ways to turn pace of play into a golf experience and revenue asset
Thursday, 22nd August I 16h00 EST I 15h00 CST
Register here:
Upcoming Webinar:
Player Experience and Pace of Play Symposium
Thursday, 4th October I 09h00 London and 10h00 South Africa
Register here:
Webinar: How are data and analytics empowering the golf industry?
Thursday, 30th August I 16h00 EST I 15h00 CST
Register here: