Being back at the first in-person PGA Show in two years was nothing short of phenomenal for Tagmarshal, providing the perfect platform for the sharing of new ideas and learnings from leading operators with Golf Managers. It was also a fantastic opportunity to connect with partners and friends, building on these strong relationships, both new and old.

Tagmarshal focused on providing solutions to some of the key challenges faced by golf managers this year, such as labor shortages during a golf boom, against a backdrop of high expectations from players and ongoing revenue pressures – demonstrating that with optimization technology, golf managers and their teams are able to operate more efficiently, achieving more with less resources, while generating additional revenue.

As a result, the Tagmarshal booth was a hive of activity during the Show, with many Golf Managers visiting, to consult and learn more about optimization technology and the role it plays in solving these key challenges, as well as unlocking new opportunities. Live demos included the innovative Analytics Hub and the ability to utilize these features to set goals, track and optimize performance – key tools for driving incremental improvement, season after season.

Tagmarshal also introduced their robust NEW ultra high-resolution 8inch cart screens at the PGA Show. These devices generated a substantial amount of interest, due to the exceptional screen brightness, high degree of accuracy and their user friendly interface. 

Tagmarshal hosted both a PGA Show Education session, as well as a Golf Business Network “Lunch and Learn” session, sharing top managers’ tips on how to increase efficiency, revenue and ace the player experience during a golf boom (with labor shortages!) These insightful sessions contained valuable learnings that can be applied to a variety of golf operations. We’ll be in touch to share this video with you soon, so that your operation can benefit from these insights!

Tagmarshal also presented the 2021-2022 Tagmarshal Diamond Award Winners for exceptional performance to leading partners, such as Erin Hills, Metropolis, Baltusrol and more at the PGA Show. The Tagmarshal Awards are a way of showcasing and rewarding excellence among course partners, as well as instilling a strong drive for improvement, season after season. Click here to learn more about the Tagmarshal Awards and how your course could take part.

On Thursday evening, the Tagmarshal team enjoyed drinks at Miller’s Ale House with their partners and friends! Somewhat of a Show tradition, it was great to catch-up in a relaxed environment and to enjoy some drinks and downtime from the Show.

“It was fantastic to be back at the PGA Show – it gave us the opportunity to meet with our partners, to share data insights and strategize for their year ahead, as well as to learn from their experiences over the past year. We continue to look at new ways in which we can add value to our partners, assisting them in achieving success!” Bodo Sieber, CEO, Tagmarshal

And that’s a wrap of the 2022 PGA Show – we hope to see you at the Show next year! If you’d like to connect post the Show, to find out what impact optimization could have on your course, please contact us to schedule a meeting or demo via email: or visit

About Tagmarshal

Tagmarshal has tracked over 25 million rounds of golf. Real-time data collected by the system using small “tags” clipped onto golf bags, installed in buggies or offered on handheld or cart-installed proprietary 2Way screen devices, transmits information to on-course staff or personnel in the pro shop identifying groups that are out of position before issues arise. Player assistants can then support in a proactive, objective, non-confrontational manner resulting in improved player experience, consistent round times and player time freed up to enjoy on-site food and beverage items as well as opportunities for additional tee sheet capacity. 

More than 30 of the top 100 US courses partner with Tagmarshal including over 400 leading courses globally.    

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