Tagmarshal to complete the Player Experience at Carnoustie Golf Links

Tagmarshal to complete the Player Experience at Carnoustie Golf Links

Tagmarshal – the pace-of-play and field-optimising system used globally by golf courses, country clubs and resorts – is being piloted at the historic Carnoustie Golf Links’ Championship Course, a marquee destination for golfers worldwide.

One of the game’s most celebrated courses, Carnoustie will augment fast golfer pace through Tagmarshal’s sophisticated geo-tagging and pace algorithms that enhance round times by 15-17 minutes and enable courses to provide a consistent pace.

“At Carnoustie, we are continuously looking for ways to enhance our on-course experience,” says Colin Sinclair, Head Golf Professional at Carnoustie. “Tagmarshal’s technology will be a valuable tool in exploring improvement opportunities.”

Proven at Ireland’s Ballybunion Golf Club (Irish Open), as well as Erin Hills (2017 U.S. Open), Whistling Straits (2020 Ryder Cup), Valhalla (2014 PGA Championship), East Lake (Tour Championship hosts), Kiawah Island (2012 PGA Championship) and many other facilities, Tagmarshal’s discreet data-transmitting tags track walking and cart rounds. With a wealth of intuitive, dynamic information at their fingertips, courses provide positive, non-confrontational player assistance and routinely improve their per-hole goal times while streamlining field management accuracies and processes.

“Carnoustie is one of the most sought-after golf destinations in the world,” says Bodo Sieber, CEO of Tagmarshal. “We are excited to be partnering with their team and look to empower them to deliver efficient, accurate and data-driven support to members and guests, further adding to a world-class experience.”

A recent USGA survey shows 74% of golfers believe pace of play is “critical” to the enjoyment of their round. Fittingly, the Tagmarshal solution utilizes real time data and industry leading algorithms to improve average round times for a well-managed and consistent pace, enriched golfer experiences, and significant revenue opportunities. Superintendents use Tagmarshal data to better manage pin placements, wear patterns, hole setups as well as operational efficiencies.

Carnoustie Golf Links

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Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.