Tagmarshal showcasing at GCMA 2017 Conference

Tagmarshal showcasing at GCMA 2017 Conference

The Tagmarshal UK and Europe team will be attending the GCMA 2017 Conference held at Mercedes-Benz World, Brooklands from the 12-14 November.

The biennial conference will showcase a programme with keynote speakers and industry specific breakout sessions that offers networking opportunities among golf club managers and industry professionals across the UK and Europe.

Tagmarshal will be joining some of its UK and Europe partners, including Carnoustie, Ballybunion and Alcanada, along with some of the golf industry’s leading providers.

Following widespread adoption and success at US courses, the Tagmarshal Golf Intelligence System provides results to a growing number of UK and European based facilities “I cannot imagine operating without TagMarshal next season. The system has proved to be invaluable. It has enabled us to make savings, improve service delivery, improve pace of play and enhance the whole golfing experience at Carnoustie. It is very much at the front and centre of how we will manage our Golf Operations in the future.” says Colin Sinclair, Head Professional at Carnoustie Golf Links, 2018 The Open Championship hosts.

John Willmore, Tagmarshal International Business Development Director, is excited to meet UK and European operators for PaceSetter conversations, “We at Tagmarshal have realized Pace Of Play is crucial to member satisfaction, and with the Tagmarshal system courses can increase the member experience and pace efficiencies all while creating a revenue opportunity. We are certainly excited to engage in conversation with course operators at the GCMA to help realize the opportunity to set the pace with Tagmarshal Golf Course Intelligence.”

Tagmarshal will be exhibiting throughout the conference at stand number seven. Head down the stand to learn how your course can optimize field efficiencies and turn pace of play into an asset for a better golf experience as well as additional revenue.

About GCMA

The GCMA is a UK based professional association for secretaries, managers, or owners of golf courses. The association helps the development of golf clubs and helps golf club managers and secretaries to fulfil their potential. The head office is in Bristol, supporting more than 1 800 members through a network of incorporating a national head office and 16 regions spread throughout the UK.


About Tagmarshal

Tagmarshal is a pace-of-play management solution that turns pace into an asset. The system uses a series of small “tags” clipped onto one golf bag per group, or installed into carts, which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff, as well as increases in daily rounds. Easy-to-use pace analytics, weather data integration and geo-fencing complete the offering.

This data showcases how Carnoustie was empowered to improve the on course pace experience from 60% on pace and within 10 minutes of goal time to 88% from month 2 to month 3 on the system.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.