Tagmarshal Pace-Of-Play System To Enhance Player Experiences At Advance Golf-Managed Courses

Tagmarshal Pace-Of-Play System To Enhance Player Experiences At Advance Golf-Managed Courses

Tagmarshal – the pace-of-play system used by golf courses, country clubs and resorts globally – is operational at several properties managed by Advance Golf, including 7 Lakes Golf Club (Pinehurst, N.C.), Bear Creek Golf Course (Hilton Head, S.C.), Bridlewood Golf Club (Dallas, Texas) and Sky Creek Ranch Golf Club (Fort Worth, Texas).

Courses planning to implement Tagmarshal technology include Back Creek Golf Club (Middletown, Del.), Legacy Golf Club (Bradenton, Fla.), Rolling Green Golf Club (Sarasota, Fla.) and Serenoa Golf Club (Sarasota, Fla.), among others.

Golf’s leading pace-of-play solution, Tagmarshal has prompted faster rounds at daily-fee, resort and private courses by up to 60% in only weeks after install. Average round times routinely decrease by 15 minutes or more, allowing for additional tee-time inventory.

“Advance Golf’s impressive courses will realize even greater pace efficiencies and player satisfaction, loyalty and revenue,” says Bodo Sieber, CEO of Tagmarshal. “Tagmarshal data will help to pre-emptively prevent bottlenecks and appropriate hole-by-hole speed.”

A recent USGA survey shows 74% of golfers believe pace of play is critical to the enjoyment of their rounds. This played into The Ocean Course at Kiawah Island Golf Resort (2021 PGA Championship), Whistling Straits (2020 Ryder Cup), Erin Hills (2017 U.S. Open), East Lake (Tour Championship), Carnoustie Golf Links (Open Championship), Ballybunion Golf Club (Irish Open) and many other premier golf destinations deploying Tagmarshal’s discreet data-transmitting tags affixed to golf carts and bags.

“Tagmarshal’s revolutionary system gives our properties a competitive edge to achieve financial and operational success,” says Larry Galloway, Founding Partner of Advance Golf. “Pace-of-play management is vital and directly tied to rounds and revenue trends.”

Partnering with Tagmarshal had caused courses to add prime tee times capable of generating $100,000-plus in incremental revenue annually. Superintendents also use Tagmarshal data to better manage pin placements, wear patterns, hole set-ups and operational efficiencies.

About Advance Golf
Advance Golf is a collection of individual owners and operators at various independent golf courses that provide customized solutions which transform the player experience. It matches course operators with investors to foster new capital opportunities and enact long-term improvements.

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Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.