Tagmarshal offers partners unrivaled value through software integration
Technological innovations continue to evolve and are rapidly changing the way golf clubs are run, with forward-thinking operators often utilizing multiple systems.
As PGA Magazine’s Senior Editor Don Jozwiak recently pointed out, “technologies that were once experimental or aspirational are now proven performers” and there is more risk in shying away from technology than in embracing it.
Due to the increased use of technology across multiple facets of a golf operation, interoperability between systems is increasingly important. Tagmarshal seamlessly integrates with many other technology solutions to stand out as the preferred central hub, bringing exponential value to course partners by combining powerful data insights from multiple sources in ways that help unlock new opportunities.
Tagmarshal’s integration with Golf Genius, the worldwide leader in tournament management solutions, gives courses that utilize both Tagmarshal and Golf Genius direct access to Golf Genius live scoring and leaderboards via Tagmarshal’s intuitive 2Way cart screens, as well as via the course’s tee sheet.
Players will see their names pre-loaded into the ‘Live Scoring’ feature on their Tagmarshal 2Way screens. The system’s GPS location tracking prompts players to enter their scores after the completion of each hole, ensuring leaderboards are always up to date and bringing the excitement and fun of the majors to courses.
Tagmarshal has a long list of tee sheet integration partners, including the likes of ForeTees, Lightspeed, foreUP, Jonas Club Software and ClubProphet. Feeding this information into the Tagmarshal software platform means that clubs can build out extensive data sets for particular players and create profiles , which opens up a number of possibilities.
Knowing who is part of each playing group and where they are on the course gives staff the chance to offer “white glove” service opportunities for VIPs, members and guests , such as catering to their food and beverage preferences.
It also means that clubs can identify which players tend to play quicker and slower based on the data gathered. Pace profiles are accessible to course managers at tee time reservation and at check-in, and tee times can be allocated accordingly to avoid any potential issues. Players who consistently breach geofences can also be identified and spoken to in order to drive cart path compliance.
By partnering and integrating with CaddieNow, the industry leader in comprehensive caddie management, Tagmarshal gives clubs the tools needed to manage pace and flow of play effectively, using the caddie tracking service to monitor playing groups.
The integration means caddies can use the service on their personal mobile devices during rounds, reducing the need for clubs to purchase devices and utilizing GPS technology to identify flow issues as they arise on the course.
The benefits extend far beyond this, though, as course operators will be able to utilize the service to access Tagmarshal’s powerful data insights, helping courses to enhance the player experience, increase efficiency and generate additional revenue through capacity gains.
Tagmarshal remains committed to integrating with technology solutions that benefit clubs and players, using APIs (Application Programming Interfaces) to automatically exchange data and perform actions with the relevant platforms.
Operating as a centralized hub through which clubs have access to and derive benefits from multiple systems, Tagmarshal ensures that the power of technology can be fully harnessed.
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 1 billion data points from more than 30 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.