Multi-million-dollar investment will fund continued growth in staff, innovation, and new clients
Kennesaw, Ga. – An already successful 2024 for Tagmarshal has improved further with the completion of a multi-million-dollar Series A capital raise. It comes after a year of record growth for golf’s market leader in on-course optimization technology, highlighted by 57% growth in revenue, adding a large number of new customers, and improving both pace-of-play and staff utilization for its clients.
“The past 12 months have seen a surge in interest in Tagmarshal’s optimization technology as golf continues to grow,” said Bodo Sieber, CEO and Co-Founder of Tagmarshal. “Many operators have looked to technology as a solution to create additional capacity and manage the quality of play (flow), prioritizing the player experience. This investment signals investor confidence in Tagmarshal, and we look forward to using this equity to continue to innovate and grow, adding value to our partners.”
2024 has been an incredible year for both Tagmarshal and its growing list of course partners:
Innovation is at the core of Tagmarshal’s vision to change how courses are managed through the use of data, AI, and machine-learning-driven optimization tools. The company’s powerful algorithms, informed by over one billion course data points, allow for proactive pace management by identifying potential issues before they impact golfers, facilities, and staffers. Many partners also use this information to manage tee-time capacity, food and beverage operations, and other areas key to revenue growth.
For example, Willow Springs Golf Course in Maryland reduced average round times by 45 minutes, allowing them to add tee-sheet capacity. In their first season using Tagmarshal’s systems, Willow Springs saw bottom-line gains of more than $500,000.
Willow Springs General Manager Ben Wilson called the technology “phenomenal,” adding that he “would never attempt to manage a course again without having Tagmarshal because it makes things so much easier and so much more effective.”
Drawing on data from more than 75 million rounds, as well as insights from forward-thinking industry professionals who run highly successful operations, Tagmarshal delivers today what course operators will be asking for three years down the line.
Tagmarshal partners with more than 600 courses, including 40 of the Top 100 U.S. courses. Renowned properties like Hazeltine, Erin Hills, Baltusrol, Bandon Dunes, Cog Hill, and Whistling Straits—as well as many $40 to $60 green-fee courses—are achieving excellent results using the system.
For more information about Tagmarshal, access the website at www.tagmarshal.com.
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 1 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
Get in touch to set up a personal demo, or ask any questions you might have.
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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Troy Newport, General Manager, Cog Hill
Used by these and many more partner courses
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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.
• Purchase the additional Analytics Hub and other modular features based on your course’s needs.
Used by these and many more partner courses:
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• Basic GPS cart tracking, to manage your cart fleet.
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• Full software package including Optimization features and the Analytics Hub.
• Best suited for courses who want to set goals, track and optimize, to improve.
Used by these and many more partner courses:
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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– Drew Dunn, Head Golf Professional, East Lake, GA
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed
Please Download the Classic Tag product PDF for full details.
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– Mike O’Reilly, PGA Golf Professional, Whistling Straits
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Mario Guerra, PGA Head Professional, Quaker Ridge, NY
Used by these and many more partner courses
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Webinar: FastLane Golf – Pace of play matters and golfers will pay a premium
Wednesday, 10th April I 11h00 EST I 15h00 GMT
Webinar: How Tagmarshal Can Positively Affect Your Bottom Line
Monday, 11th March I 11h00 EST I 15h00 GMT
Webinar: Memorable Guest Experiences while Delivering Healthy Financial Returns to your Course
Tuesday, 11th December I 15h00 EST I 14h00 CST
Webinar: Adopting technology for a traditional game
Tuesday, 18th December I 15h00 EST I 14h00 CST
Webinar: Gain Management Oversight of Pace, Flow, and Unwanted Bottlenecks through Intuitive Data
Thursday, 22nd November I 15h00 EST I 14h00 CST
Webinar: Understanding your on-course operations with data and analytics
Thursday, 15th November I 15h00 EST I 14h00 CST
Webinar: Above and Beyond Members and Guests Expectations with Actionable Data
Thursday, 8th November I 16h00 EST I 15h00 CST
Register here:
Webinar: 5 ways to turn pace of play into a golf experience and revenue asset
Thursday, 22nd August I 16h00 EST I 15h00 CST
Register here:
Upcoming Webinar:
Player Experience and Pace of Play Symposium
Thursday, 4th October I 09h00 London and 10h00 South Africa
Register here:
Webinar: How are data and analytics empowering the golf industry?
Thursday, 30th August I 16h00 EST I 15h00 CST
Register here: