Tagmarshal Appoints Pat Parenti as Business Development Executive

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Tagmarshal is delighted to announce the appointment of Pat Parenti as its new Business Development Executive.

Parenti brings a wealth of industry experience to the company as a seasoned veteran in the golf GPS space, serving for more than 20 years as a President, Senior VP and Sales Executive in the GPS industry. Pat received PGA Class “A” status in 1996.

Tagmarshal’s Vice President of Business Development, David Hamilton, welcomed the appointment.

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“Bringing Pat on board is a great boost for our efforts to grow our relationships and footprint in key markets. His sales and management experience will aid us in extending our reach so that we can help more courses manage pace effectively and optimize their operations.”

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David Hamilton

Vice President of Business Development


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Since entering the market in 2015, Tagmarshal has established itself as the industry leader in on-course optimization. In the same way that Google Maps or Waze has made our lives easier, Tagmarshal’s GPS-based technology has changed golf course management for cart, walking and caddie courses.

Data is at the core of the system that optimizes on-course player flow and drives efficiencies and savings through automation, as well as delivering material ROI via revenue and tee sheet optimization.

“I’m excited to be joining Tagmarshal during a period of unprecedented growth,” Parenti said. “With an ongoing commitment to innovation, dedicated installation teams, and the finest service and support in the industry, I’m certain that Tagmarshal will continue to deliver a best-in-class solution that helps courses capitalize on golf’s surging popularity.”

Tagmarshal recently announced its biggest system upgrade yet, powered by AI and machine learning based on data from more than 50 million rounds. Featuring enhanced data visualization and analytics, it’s now easier than ever for users to customize their experience, with the system highlighting data that aids managers in making smart operational decisions.

Tagmarshal partners with over 500 private, daily fee, public and resort courses, including 40 of the Top 100 US courses, several golf management groups, and a large number of $30 to $50 green fee courses. To learn more about Tagmarshal, visit

Courses partnered with Tagmarshal include Pebble Beach, Cypress Point, Tierra Rejada, Gold Canyon Golf Resort and Terravita Golf & Country Club.

Parenti will focus his efforts on Arizona, Nevada and Southern California, where he has built up relationships over many years. With his appointment, and its partnerships with the Southwest and Southern California PGA sections, Tagmarshal furthers its commitment to driving growth in these areas, providing courses with valuable, analytics-driven guidance to help them reach their objectives.

Parenti is based in Phoenix, Arizona. Get in touch now and schedule a meeting or live demo by emailing, or calling 602-524-6376.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.