Tagmarshal and Advance Golf Partners Present Growth Success Webinar

Tagmarshal, the global leader in golf course intelligence software, and Advance Golf Partners, an experienced group of former national golf management company executives and operators that use their knowledge and experience to transform golf courses, will be hosting an insightful webinar, “How Advance Golf Transforms Golf Clubs into High Growth Businesses.”

The webinar will afford attendees rare insight into what makes golf operations successful, from one of the industry’s most respected and experienced operators – Larry Galloway, Owner and Operator, Advance Golf Partners. Mr. Galloway will be in conversation with Bodo Sieber, Tagmarshal’s CEO and Co-founder. Together they will be discussing key factors that have led to Advance Golf’s success – and how learnings from the “pace/traffic glitch” have resulted in better awareness and strategies to ensure sustainable course growth.

Attendees will learn about key success ingredients and how to ensure on-course management and service provide what players value most, resulting in player loyalty. The panel will explore how this translates into price elasticity and profitability, critical to all operators looking to grow their business – whether Private, Daily Fee or Resort courses, particularly in the current market conditions.

The webinar will provide both practical guidance and exclusive “behind the scenes” insights into how courses can optimize on-course operations and achieve success, based on Mr. Galloway’s four decades of experience in the golf business and multiple successes in transforming golf courses into successful and profitable businesses.

Advance Golf has enjoyed widespread success by identifying courses which are primed for growth and developing them into high yield businesses. Examples include Advance courses Serenoa, Legacy, Bear Creek, Sky Creek, Bridlewood, and Bradshaw Farms, who have partnered with Tagmarshal to optimize their on-course operations, using data insights to identify opportunities for efficiency and revenue, all while delivering superb player experiences, which build loyalty and drive repeat play.

“Our partnership with Tagmarshal has been integral to our player experience and service strategy by providing us with the data driven management we need to optimize player experiences, helping to us to deliver consistent excellence that keeps our players coming back again and again,” noted Larry Galloway, Owner and Operator,Advance Golf Partners.

Bodo Sieber puts this successful partnership down to a shared desire to improve the player experience by using data-driven management.

“At the heart of every successful golf operation are two things – a passion for improving the player experience and being able to deliver this experience in a sustainable, efficient manner, allowing even the smallest teams to achieve results and generate significant cost savings and revenue, “ said Bodo Sieber, CEO and Co-founder, Tagmarshal.

This webinar is one of a series of insightful and educational webinars created by Tagmarshal, specially targeted at PGA professionals, course operators and club managers. It will air on Wednesday, August 12 from 11AM-12Noon EST and is accessible by simply registering at There is no fee and if you are not available live, register to get sent the recording and highlights on demand.

This webinar follows the August 6 webinar jointly produced by PGA Show Connects and Tagmarshal, entitled “How Erin Hills Achieves Operational Success – powered by Technology.” The webinar featuring Jim Lombardo, PGA, Erin Hills Head Professional, Bodo Sieber, CEO of Tagmarshal, and moderated by Michael Williams of CBS Radio and, demonstrated how the facility’s use of technology to optimize on-course traffic and flow of play management achieved material revenue benefits in excess of $140,000 in green fees per season – exclusive of additional resort revenue. The webinar may be viewed by accessing

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Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.