The year 2021 began with a sense of optimism, and golf operators have not been disappointed as the game has continued to thrive across the country. Tagmarshal’s partners again demonstrated how implementing optimization technology, good management practices, and enabling continuous data driven improvement, have been the keys to achieving success in what has been a very busy season.
To celebrate their course partners achievements, Tagmarshal once again recognizes those courses who delivered outstanding success with the announcement of the 2021 Awards. While entry into the Tagmarshal Awards is automatic for partner courses, only exceptional performance is rewarded based on benchmarking data and measured course results.
“Tagmarshal’s focus is on building strong long-term relationships with our partners that deliver bottom line value through continuous improvement, with partners routinely achieving ROI of $100k to +$300k in additional green fees or member gains. They are committed to developing new and innovative optimization technology that meets the challenges of golf operators head on, giving them the tools to succeed,” said Joey Walters, General Manager, Tagmarshal Atlanta Headquarters.
The Awards are a way of showcasing and rewarding excellence among course partners as well as instilling a strong drive for improvement, season after season. These consist of three categories – Diamond, Platinum, and Gold, as well as a separate category for stand out recipients who achieved success within a specific area.
Tagmarshal congratulates all winners, but particularly the Diamond Award winners on their high levels of performance and service. These exceptional courses have shown incredible improvements in pace and flow of play, with a positive impact on the player experience, while deploying further optimization strategies resulting in optimal efficiency, enhanced levels of service and significant increases in revenue.
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This year’s recipients include the following courses:
- Erin Hills
- Baltusrol
- Hazeltine National Golf Club
- Pinehurst Resort
- Quaker Ridge Golf Club
- Bandon Dunes Resort
- Metropolis Country Club
- Country Club at Castle Pines
- Dove Canyon Golf Club
- Forest Glen Golf and Country Club
- Lanier Islands
- The Tradition Golf Club at Wallingford
- Bowling Green Golf Club
- The Golf Club at Bradshaw Farm
- Pinegrove Country Club
- Bernardus Golf
- Club de Golf Alcanada
- The Dutch
Other stand-out achievers included winners of the Best Newcomers Award – St. Andrews Valley and Fieldstone; Biggest Mover Award – Metropolis Country Club, and Top Innovator Award – Firerock.
“We are truly proud of what our partners have achieved this year, with courses operating under intense pressure due to the increase in course traffic. Throughout their busy season, courses large and small continued to deliver the exceptional player experiences and high levels of on-course service their members and guests love, by introducing new processes and using technology to operate more efficiently and effectively. In many cases saving costs and generating additional revenue in the process. This is a win-win for both players and course operators,” said Bodo Sieber, CEO, Tagmarshal.
Winning courses are identified based on their exceptional performance — using benchmarks and course data for the below criteria to evaluate this:
- Enhanced Player Experiences
- Improved Field Flow and Pace of Play
- Optimization strategies deployed
- Increased efficiency
- On-course service delivery and player communication
Tagmarshal partners with private, daily fee, public and resort courses and several golf management groups including over 350 course partners across the globe, 30 of the Top 100 US courses, and many $30-$50 green fee courses.
As market leader in on-course optimization technology, the company provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage operations effectively, resulting in enhanced player experience, increased efficiency, cost savings and additional revenue.
By adopting optimization technology, courses are able to place themselves firmly on the path to achieving success – and may find themselves recipients of next year’s Tagmarshal Awards.
Joey Walters added, “Well done to ALL our partners, we could not be prouder of your performance. We wish you all great success and continued growth into 2022. In addition, congratulations to our three partners who hosted exceptionally successful events this year. Congratulations to the Directors of Golf and their teams at Whistling Straits (Ryder Cup); East Lake (2021 Tour Championship, and Kiawah (PGA Championship).”
If you would like to find out what Tagmarshal’s on-course optimization technology can achieve at your course, please contact john.willmore@tagmarshal.com to schedule a meeting or live demo, or visit www.tagmarshal.com/demo to find out more.
About Tagmarshal
Tagmarshal has tracked over 10 million rounds of golf. Real-time data collected by the system using small “tags” clipped onto golf bags, installed in buggies or offered on handheld or cart-installed proprietary 2Way screen devices, transmits information to on-course staff or personnel in the pro shop identifying groups that are out of position before issues arise. Player assistants can then support in a proactive, objective, non-confrontational manner resulting in improved player experience, consistent round times and player time freed up to enjoy on-site food and beverage items as well as opportunities for additional tee sheet capacity.
More than 30 of the top 100 US courses partner with Tagmarshal including over 300 leading courses globally.
