Rounds at Carnoustie 16 minutes quicker in busiest month last year

By Martin Dempster, The Scotsman

The welcome statistic, which came to light in more than 10 million rounds of golf being tracked worldwide, has earned recognition for the Angus venue in golf’s bid to speed up play.

Carnoustie achieved the highest status, a Diamond Award, in the inaugural Tagmarshal Awards at the PGA Merchandise Show in Florida, as well as being named the “Top International Achiever”.

Tagmarshal track rounds using “real-time” data collected by using small ‘tags’ clipped onto golf bags or handheld carts or installed in buggies. The information is transmitted to on-course staff, allowing identification of groups that are out of position before issues arise.

“The awards are a powerful seal of approval for clubs who prioritise on-course experience and player satisfaction,” said the company’s CEO, Bodo Sieber. “The awards system ranks courses based on achieving outstanding results regarding player experience, pace and flow of play, player communication, and on-course service delivery.”

Whistling Straits, venue for this year’s Ryder Cup, was one of the US courses to pick up an award along with Valhalla, Baltusrol, National Golf Links of America and Cypress Point.

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Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.