Quick 9: Matt Kloppenburg – Terravita Golf & Country Club

Terravita Golf & Country Club’s 18-hole golf courses unfold in and around the area’s lush Sonoran Desert at the foothills of Black Mountain.

The club has been dubbed ‘the friendliest private golf club in the Valley of the Sun’ and with wonderful mountain views to one side and sweeping valley vistas on the other, it is easily one of the most beautiful places to play in Scottsdale.

Our Quick 9 series continues with Matt Kloppenburg, PGA Head Golf Professional at Terravita, who opened up about his love for the sport and how his team works hard to elevate the member experience.

How would you describe your morning routine to kickstart your day?

The morning starts early with my kids and then transitions to the golf course. I check the tee sheet and check in with the outside service team to ensure that everything is in order for the day. I then spend the next handful of hours in meetings, walking the range greeting members and guests and supporting the team. I make a point to check in out on the course and with our superintendent see what the members are seeing and hearing. I find time to answer emails and phone calls in my downtime.

Has golf always been your first love? What other sports/teams are you a fan of?

Golf always came secondary to hockey for me as I played collegiately and grew up in the Midwest (Wisconsin) where that was a more prominent sport than golf.

Tell us about your role at Terravita Golf Club? Why is it important?

I am the Head Golf Professional at Terravita Golf Club. My role is to be an ambassador of the Club, be the face of the golf operation and be a leader to the men and women I employ.

Why has your course decided to invest in Tagmarshal?

Pace of play is always a “hot topic” of discussion at any facility, especially a private golf club. We have a very small fleet of golf carts at our property due to 70% of the golf membership owning their own private golf cart.

Therefore, we needed to find a solution to combat pace of play without forcing the membership to install GPS devices in their aging golf carts. Tagmarshal allowed us an option to do so.

Since the implementation of the Tagmarshal system, how have your customers responded to the on-course experience?

The response from our membership has been overwhelming support of this software as they are knowledgeable of where others are at and the pace of play standards here at the club.

This has only assisted the professional staff’s ability to monitor and speak to issues on the golf course in a timely fashion.

Describe Tagmarshal in three words. 

Reliable, User-friendly, Data-driven

What is your dream golf destination? Why?

Ireland / Scotland golf trip with friends. This area of the world is where golf was developed and has some of the finest golf courses that individuals can play.

Your best golf moment?

Playing Bay Hill with my grandfather, father and Arnold Palmer before he passed.

If you could be a caddie on Tour, whose caddie would you like to be and why?

Max Homa – he is a down-to-earth guy who embodies what a PGA Tour player should represent through his values and easygoing personality.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.