Quick 9: Lowell Weaver – The Medalist Golf Club

Designed in 1997 by Bill Newcomb, The Medalist Golf Club is a championship links-style course in the heart of south-central Michigan, boasting spectacular views within around 300 acres of rolling wooded land and wetlands.

This winning course streamlines their operations with Tagmarshal’s on-course optimization software and Golf Cart GPS  technology to enhance the player experience and boost revenue.

In our latest round of Quick 9’s, we get to know Lowell Weaver, Owner and Managing Partner, and learn more about how he has utilized Tagmarshal to optimize on-course operations at The Medalist Golf Club.

How would you describe your morning routine to kickstart your day?

Depending on what time I have to be at work either scrambled eggs or a strawberry pop tart on the go.

Has golf always been your first love? What other sports/team are you a fan of?

Yes, started playing at the age of 5. 

What is your favorite/greatest round of golf experience?

My greatest round was a 61 on a par 71 so that is very memorable. Playing Pinehurst #2 was an awesome experience, getting to play a US Open course.

Tell us about your role at The Medalist Golf Club? Why is it important?

I am the owner/general manager. I oversee the entire operation and run the day to day in the pro shop. We have a staff of over 35 people that rely on The Medalist for their livelihood so it is important that we do well so they can do well.

Why has your course decided to invest in Tagmarshal?

After looking at various options, we went with Tagmarshal because we utilize ForeUp as our point of sale company and extensively use Golf Genius for all of our tournaments and Tagmarshal is integrated with both of them. We also use the delivery system for the food and beverage, with some days getting over 50 deliveries. It is a huge moneymaker for us.

Since the implementation of the Tagmarshal system, how have your customers responded to the on-course experience?

It has been well received and everyone likes it.

Describe Tagmarshal in three words. 

Accurate yardages; slick.

What is your dream golf destination? Why?

Pebble Beach, it is a bucket list place to play for me.

Your best golf moment?

It has to be my only hole in one.

If you could be a caddie on Tour, whose caddie would you like to be and why?

Freddie Couples. He comes off as a great guy with a easy going demeanor, but strives to be the best at the same time.


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.