Away from the confines and crowds of Austin, Point Venture GC is a welcome retreat for seasoned and novice golfers.
Consistently ranked as one of the best 9-hole courses in Texas, the course also boasts a driving range, putting green, and a state-of-the-art instructional area.
Justin ‘The Golf Mechanic’ Orbin, Point Venture’s Director of Golf, gave us a look behind the scenes at his daily routine, favorite golf memories, and how he has embraced technology to provide the best player experience possible.
How would you describe your morning routine to kickstart your day?
Turn on SportsCenter and go through all my apps on my phone – email, texts, bank accounts, credit cards, weather, social media, etc.
Has golf always been your first love?
Yes, my grandfather was a butcher and a bartender and both my parents play. They put me in the sweater basket when I was two and I’ve been playing ever since.
Tell us about your role at Point Venture. Why is it important?
My role is Director of Golf. I have a great Clubhouse Manager named Tommy Low who leads a team that handles all the day-to-day operations, including our daily golf leagues and our nightly events in the Caddie Shack Sports Bar. I oversee the golf course maintenance staff, teach a ton of lessons, especially to junior golfers, and create and market all the golf events and the nightly events at the Caddie Shack. These include darts and cornhole on Mondays, Texas Hold ‘em poker on Tuesdays, Trivia and Karaoke on Wednesdays, Bingo on Thursdays, live bands on Fridays and Saturdays, and our open jam session on Sundays. I consider myself the cruise director, ensuring our Members, residents, and their guests are always entertained.
Why has your course decided to invest in Tagmarshal?
We invested in Tagmarshal to give our golfers a better experience on the golf course with the GPS yardages, and for the ability to set up geofences to keep the golfers away from the tees and greens. We are selling ads on the screens to local businesses to cover the cost of the units.
Since implementing Tagmarshal, how have your golfers responded to the on-course experience?
The golfers are happy with the new units mainly because they can see the layout of the hole and get the yardages. They were not thrilled with the geofencing at first, but now that they are used to it, they keep their carts away from the tees and greens.
Describe Tagmarshal in three words.
Great Technology Addition
What is your dream golf destination? Why?
Ireland – I want to go experience links golf in its truest form, and have heard there are so many great courses there.
Your best golf moment?
Winning The Links at Land’s End Invitational with two different partners against what would now be Korn Ferry Tour players.
If you could be a caddie on Tour, whose caddie would you like to be and why?
Tiger Woods. I would not have to work much, get paid well, and get to see how the GOAT plays and thinks on a daily basis.
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 700 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
Get in touch to set up a personal demo, or ask any questions you might have.
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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Troy Newport, General Manager, Cog Hill
Used by these and many more partner courses
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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.
• Purchase the additional Analytics Hub and other modular features based on your course’s needs.
Used by these and many more partner courses:
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• Basic GPS cart tracking, to manage your cart fleet.
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• Full software package including Optimization features and the Analytics Hub.
• Best suited for courses who want to set goals, track and optimize, to improve.
Used by these and many more partner courses:
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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– Drew Dunn, Head Golf Professional, East Lake, GA
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed
Please Download the Classic Tag product PDF for full details.
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– Mike O’Reilly, PGA Golf Professional, Whistling Straits
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Mario Guerra, PGA Head Professional, Quaker Ridge, NY
Used by these and many more partner courses
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Webinar: FastLane Golf – Pace of play matters and golfers will pay a premium
Wednesday, 10th April I 11h00 EST I 15h00 GMT
Webinar: How Tagmarshal Can Positively Affect Your Bottom Line
Monday, 11th March I 11h00 EST I 15h00 GMT
Webinar: Memorable Guest Experiences while Delivering Healthy Financial Returns to your Course
Tuesday, 11th December I 15h00 EST I 14h00 CST
Webinar: Adopting technology for a traditional game
Tuesday, 18th December I 15h00 EST I 14h00 CST
Webinar: Gain Management Oversight of Pace, Flow, and Unwanted Bottlenecks through Intuitive Data
Thursday, 22nd November I 15h00 EST I 14h00 CST
Webinar: Understanding your on-course operations with data and analytics
Thursday, 15th November I 15h00 EST I 14h00 CST
Webinar: Above and Beyond Members and Guests Expectations with Actionable Data
Thursday, 8th November I 16h00 EST I 15h00 CST
Register here:
Webinar: 5 ways to turn pace of play into a golf experience and revenue asset
Thursday, 22nd August I 16h00 EST I 15h00 CST
Register here:
Upcoming Webinar:
Player Experience and Pace of Play Symposium
Thursday, 4th October I 09h00 London and 10h00 South Africa
Register here:
Webinar: How are data and analytics empowering the golf industry?
Thursday, 30th August I 16h00 EST I 15h00 CST
Register here: