Quick 9: Amanda Cookson, Director of Golf – FireRock Golf Club

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Framed by natural grasses and trees and ragged handmade bunkers, FireRock Golf Club flows effortlessly over pastureland and across Savannah grasses and the Oxbow River valley.

Playing 7,183 yards from the tips, the Tom McBroom-designed Par 72 championship course is renowned for its immaculate conditioning, making it one of the most exciting and enjoyable golf courses in Southwestern Ontario.

We spoke with Amanda Cookson, FireRock’s Director of Golf, about her love for the sport and how the course has embraced technology to help enhance the player experience.

How would you describe your morning routine to kickstart your day?

Enjoy a coffee with the morning crew 20 minutes before their shift starts and plan the day based on what groups we are hosting, and catch up on last night’s game.

Has golf always been your first love?

No, I was a varsity basketball player for Laurentian & Western University. However, the golf season merged perfectly with my basketball training schedule during school, so it was a natural career progression into the golf world.

Tell us about your role at your golf course. Why is it important?

As Director of Golf, you handle a little bit of everything – HR, event planning, merchandizing, business operations, planning and forecasting. I personally find it extremely motivating to work with Golf Canada & Golf Ontario when we host high-level championships to deliver to and exceed their high expectations. It is also very rewarding working with not-for-profit organizations to host incredible tournaments to help fundraise for their great causes!

Why has your course decided to invest in Tagmarshal?

Keeping with the times to be at the forefront of the technical side of golf course management.

Since implementing Tagmarshal, how have your golfers responded to the on-course experience?

They appreciate the fact they can have a streamlined approach to golf logistics while having the opportunity to order meals to enhance their experience without slowing down their round.

Describe Tagmarshal in three words.

Efficient, Smooth and Engaging

What is your dream golf destination? Why?

Augusta National – the incredible history!

Your best golf moment?

Hosting Brooke Henderson for the LPGA Qualifier in 2014 while her dad was her caddie. We all knew what a star she was becoming and it was incredible to see her shoot our course record as a very young amateur golfer.

If you could be a caddie on Tour, whose caddie would you like to be and why?

Lexi Thompson – I would love to see her approach to the game and how she can stay so level-headed. But then again, she did turn pro at the age of 15 so by this time in her career she is a seasoned vet! 


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.