Tagmarshal partners with Buffalo Agency for direct integrated marketing program

Buffalo Agency Selected by Tagmarshal to Direct Integrated Marketing Program

(RESTON, VA) – Tagmarshal, the new pace-of-play and revenue-optimizing system used globally by golf courses, including hosts of major tournaments have selected Buffalo.Agency to direct an integrated marketing program.

Focused on branding, sales strategy consultation and public relations, Buffalo will also leverage its deep network to introduce Tagmarshal to golf courses, resorts and country clubs. Erin Hills and Whistling Straits, host of the 2017 U.S. Open and 2020 Ryder Cup, respectively, continue to benefit from the system.

Tagmarshal’s industry-leading algorithms display real-time alerts for clubhouse staff and marshals to preemptively address golfers slowing off pace. Data transmission is from a small GPS device clipped to walkers’ bags or installed on carts. Tagmarshal stands alone in tracking walking rounds.

Access to a wealth of information allows course staff to decisively monitor golfers’ on-course positions, prevent potential bottlenecks and accelerate pace of play. Faster golfers mean shorter tee-time intervals, streamlined staffing, and greater golfer enjoyment and member-guest lifetime value.

“Feedback from courses confirms there are opportunities to unlock significant revenue and improve player satisfaction through Tagmarshal technology and practicality,” says Bodo Sieber, Co-Founder and CEO of Tagmarshal. “Buffalo’s powerful storytelling, and media and industry connections, will increase awareness and adoption of the system.”

A recent USGA survey shows 74% of golfers believe pace of play is “critical” to their enjoyment of a round. Fittingly, the Tagmarshal solution causes many holes to be played in three fewer minutes and golfers to play from the correct tees. Superintendents use Tagmarshal pace data to better manage pin placements which lead to less golfer stress, better scores and repeat play.

“There is a rise of advanced analytics across the sports industry, and golf is no exception with Tagmarshal taking the guesswork out of marshals’ hands,” says Rich Katz, Managing Director of Buffalo.Agency. “Several of the world’s top courses use Tagmarshal and it’s our job to showcase its proven value proposition.”

More information:, 725.333.7354.

About Buffalo.Agency

A 50-person, full-service, integrated marketing firm headquartered outside Washington, D.C., Buffalo.Agency specializes in the golf, sport and lifestyle markets. It delivers strategy development, public relations, data and analytics, direct marketing, digital-social media and creative services to clients operating in more than 40 countries. Golf brands include Arccos Golf, CHAMP Spikes, ECCO, Fila, GolfTEC, LPGA, PGA National Resort & Spa, Sea Pines Resort and World Golf Foundation.

Tommy Glasgow
+1 703.891.3348


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.