PGA NovaWorld Phan Thiet Enhances Player Experience

Phan Thiet, Vietnam: PGA NovaWorld Phan Thiet has announced a new partnership with Golf Genius and Tagmarshal, becoming the first golf course in Vietnam to install an integrated software system of this kind.

By implementing both Tagmarshal and Golf Genius software, one of the region’s premier new golf destinations continues to develop and improve the overall player experience, bringing benefits such as live scoring and leaderboard technology, to its members and guests.

The management staff at PGA NovaWorld Phan Thiet will be assisted in optimising the pace and flow of play across the two Greg Norman-designed courses through a state-of-the-art GPS system provided as part of the Tagmarshal technology.

Full, real-time operational oversight and reporting provides the tools to manage on-course operations effectively, resulting in enhanced player experiences and increased efficiency as the resort continues to become one of Vietnam and Asia’s most sought-after golf destinations.

PGA NovaWorld Phan Thiet showcases 36 holes, offering stunning ocean vistas alongside a rich and varied test. As the only PGA of America accredited venue in the region, the resort offers the next generation of local talent the opportunity to train and develop their games, helping to grow the sport in Vietnam.

“Becoming the first golf course in Vietnam to implement these integrated software systems is a signal of our commitment to providing world-class service to all guests of PGA NovaWorld Phan Thiet,”

said Andrew Bowles, Managing Director at Nova Golf Clubs, a Facility Member of the Asian Golf Industry Federation.

The venue forms part of the wider NovaWorld Phan Thiet resort, located 200 kilometres east of Ho Chi Minh City. The 1,000-hectare oceanside city project aims to become one of Asia-Pacific’s leading tourism destinations, recently opening a new 25-hectare NovaDreams Adventure World theme park, in addition to a 16-hectare sports complex designed to host international competitions.

Bodo Sieber, Tagmarshal’s Chief Executive Officer, said:

“Enhancing the player experience is important to us. We’re proud to partner with PGA NovaWorld Phan Thiet, helping them to use Tagmarshal’s optimisation technology to create truly exceptional player experiences at their course.

We’re also thrilled to work with integration partners, Golf Genius Tournament Management software, and look forward to bringing the synergies of these two technologies to golfers in Vietnam.”

Peter Shaw, Director of Sales Asia Pacific at Golf Genius, said:

“From the outset, the team at PGA NovaWorld Phan Thiet has striven to be an industry leader.

As the only course in Vietnam utilizing Golf Genius Software, our team is excited to work with their team and assist them to deliver best-in-class golf events for their customers.”

The PGA of America (Executive) and Greg Norman Golf Course Design (Full Business) are both members of the Asian Golf Industry Federation.

Original Article: Asian Golf Industry Federation – PGA NovaWorld Phan Thiet Enhances Player Experience (Sep 2022)


Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.