The Golf Business podcast, hosted by Charlie Birney, is brought to you by the National Golf Course Owners Association (NGCOA), the leading voice for today’s owners and operators, providing education, professional and meaningful networking, and advocacy for advancing their business interests.
The NGCOA invites CEO, Bodo Sieber, and GM, Joey Walters, on the show to discuss how the golf course optimisation platform is paving the way for golf operators to boost efficiencies that come with the use of technology, as well as help them realise the material opportunity to add additional capacity, which is in high demand for golf courses.
This is what Sieber had to say:
“We are solving traffic problems on the golf course. Our system tracks movement data and calculates using algorithms to determine where the traffic issues are on the course ahead of the time. The system does it every second of every day with single groups all the time and presents the data in a way that’s super easy to understand .”
Listen to the podcast below (23 minutes):
Tagmarshal has tracked over 10 million rounds of golf. Real-time data collected by the system using small “tags” clipped onto golf bags, installed in buggies or offered on handheld or cart-installed proprietary 2Way screen devices, transmits information to on-course staff or personnel in the pro shop identifying groups that are out of position before issues arise. Player assistants can then support in a proactive, objective, non-confrontational manner resulting in improved player experience, consistent round times and player time freed up to enjoy on-site food and beverage items as well as opportunities for additional tee sheet capacity.
More than 30 of the top 100 US courses partner with Tagmarshal including over 300 leading courses globally.