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Multi-Course & Resort Operators Retreat 2023 highlights

Tagmarshal was proud to attend the exclusive Multi-Course & Resort Operators Retreat 2023 (MCOR23) in July, with the two-day event taking place at the Monterey Plaza Hotel & Spa in beautiful Monterey, California.

In attendance were CEO Bodo Sieber, VP of Business Development David Hamilton and GM Joey Walters, who joined many leading figures in the golf course and resort business, sharing insights and ideas and forging new connections with those at the forefront of the golf industry.

As a presenting sponsor that has worked closely with the NGCOA for a number of years, MCOR23 was a great opportunity for Tagmarshal to listen to the needs and concerns of course owners and top executives of golf management companies.

For Hamilton, who has a long and storied career in the industry, it was also a chance to reconnect with old friends. “There’s a reason MCOR has been so successful over the past 28 years. Gathering this volume of expertise and having those present share their knowledge and insights is invaluable, with the added benefit of seeing so many familiar faces.”  After an initial registration and meet and greet on Monday, July 17, Tuesday kicked off with a golf outing at Quail Lodge & Golf Club, followed by the Toptracer Opening Reception and a Q&A with award-winning golf writer, Alan Shipnuck.

Wednesday saw an official welcome from Host and Master of Ceremonies, Suzy Whaley, as well as addresses from NGCOA CEO Jay Karen and Greg Nathan, the President and COO of the National Golf Foundation (NGF).

The foundation’s data showed that, for the first time ever in the US, the volume of off-course golf (real club, real ball, full-swing driving range or simulator-related) being played is higher than that of on-course golf. What was clear was the openness of the off-course audience to technology as part of their experience and their expectation that this extends into the on-course environment.

This presents an exciting opportunity for the industry to connect with an already enthusiastic and tech-savvy market segment, and pull them onto the golf course itself, unlocking on-course opportunities like gamification and shorter formats of golf.

There is also a persisting trend of the number of midweek rounds increasing due to hybrid work models freeing up more time and flexibility, with the market adjusting to better utilize off-peak tee times.

Closing remarks came from Dr. Tyler Goodspeed, the former Chairman of the White House Council of Economic Advisers, who shed some light on the multitude of factors that make up America’s current financial climate.

The prevailing consensus is that the golf industry is in very good shape across all aspects, including investment, growth of the player base, and the number of rounds being played.

“We pride ourselves on being proactive when it comes to the market needs,” said Sieber. “It was a privilege to attend MCOR23 as the feedback and insights help us to innovate and lead the way in on-course optimization technology.”

As the golf industry goes from strength to strength, Tagmarshal looks forward to continuing to work with the NGCOA and the best in the golf course and resort business to help grow the industry.

ABOUT TAGMARSHAL

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.

Tagmarshal’s technology has collected over 1 billion data points from more than 50 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.

Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.

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