HOW GOLF CLUB MANAGEMENT SOFTWARE IS REVOLUTIONIZING THE MODERN-DAY PRIVATE CLUBS
Unfortunately, many membership-based golf clubs lack the tools to appropriately react to real-time challenges, placing on-course staff under pressure to manage and analyze the course’s operations on the go. Without the right oversight and information at their fingertips, marshals, player assistants and club staff are immediately on the back foot when approaching slow-playing members or guests, which means the course runs the risk of bottlenecks and poor service delivery.
Given that an extensive survey by the USGA saw 74% of golfers listing pace of play as crucial to the enjoyment of their round, leading courses are turning to golf course intelligence software to empower management to set the pace and provide better value to members and guests with data-driven tools, including smart, data-driven analytics.
With knowledgeable staff, who have been empowered to best use the intuitive information the golf course intelligence software provides, courses open up a number of opportunities to streamline and improve their operations.
Geared with these intuitive tools, staff are now able to maximize tee time management, efficiently utilizing tee sheet assignments to manage the field, and ensure starter accuracy. As the speed of play requirements change throughout the day, in accordance with the course’s peak and low times, real-time data provides the information necessary to be proactive.
Staff have full oversight and can provide players with accurate objective support, ultimately adding value and ensuring an exceptional on-course experience.
Tagmarshal’s intelligent golf course management software, and the smarter, self-service capabilities it provides, also creates effective and frequent communication lines between staff and members and guests on the course. By analyzing this intuitive data and analytics, it allows management and staff to uncover potential problem holes, set-ups or course features, which can be adjusted to continuously enhance the on-course experience.
“As a private club, our goal is to make the day as enjoyable as possible for our membership”, said David Weiss, PGA Head Professional at Forest Glen Golf and Country Club in Naples. “By bringing Tagmarshal on board, we have accomplished this feat by effectively reducing our pace of play in a non-confrontational, professional way.”
Any clubhouse worth its salt will tell you that when members arrive after a good day out, additional revenue, by way of food and beverages, also sees an increase. Contrary if play time goes over expectation, the member or guest’s ability to spend time in the clubhouse gets decreased, reducing enjoyment as well as revenue opportunities for the club.
These real-time, data-driven tools also incentivize course staff to strive for operational excellence. With staff empowered with actionable data on the go, and management able to monitor operations throughout the round, the quality of the members’ experience can be managed from start to finish.
Tagmarshal is a golf course intelligence and pace-of-play management solution that turns pace into an asset. The system uses small “tags” clipped onto golf bags or installed on carts which transmit geolocation data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff as well as increases in daily rounds. Impactful and easy-to-use data analytics, weather data integration and geo-fencing complete the offering.