Article by Harvey Silverman, Golf Business Live
We launched “Tech Talks” this past February, a new webcast to bring members a variety of interviews with technology leaders from around the world. In fact, we’ve set the record for the longest-distance NGCOA interview, all the way from Cape Town, South Africa, outdistancing Seoul, South Korea. So, yes, we’re “spanning the globe.” More importantly, we’re spanning a variety of new and innovative technologies for green grass golf course operators.
We had our longest-distance interview with Bodo Sieber, CEO of Tagmarshal. Bodo connected from Cape Town, South Africa (Tagmarshal has a U.S. office in Atlanta), a tidy 7,858 miles from NGCOA HQ in Charleston, SC, and just edging out Seoul, South Korea. Tagmarshal is an NGCOA Smart Buy partner and brings a data-driven GPS tracking system to a worldwide portfolio of courses, including notable ones like Bandon Dunes, Erin Hills and Whistling Straits. Tagmarshal began as a “tag” technology, a device that could be attached to a golf bag or carried in a golfer’s pocket or cart. Its purpose was to track the flow and pace of play and give course operators real-time data to improve it.
Next came the ubiquitous on-cart screens displaying GPS distances, hole layouts, and more. But Tagmarshal doesn’t want to be known as just another GPS company. Its DNA is in the data it provides and analyzes. Bodo explained to us the three metrics to consider when measuring pace and flow. The key is “average time vs. goal time.” “Average is a bad indicator,” Bodo exclaims. “It hides the outliers, both good and bad, so we work with courses to establish goal times and then measure how many rounds are faster, on pace or slower.”
In Bodo’s example, the average on a particular day might be six minutes over goal time. But drilling down in the data, it might show 20% of the rounds played considerably faster, 40% were on pace, and 40% went over the goal time. So the average round time might be acceptable, except that 40% were materially delayed with wait times – a primary source of golfer discontent. Management now has the data to enhance the flow by time of day, depending on the play volume.
Read the full article here.
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 10 billion data points from more than 75 million rounds of golf and has relationships with in excess of 600 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the Top 100 US courses, as well as many $40-$60 green fee courses, which are seeing excellent results using the system.
Get in touch to set up a personal demo, or ask any questions you might have.
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Optimize your on-course operation with Tagmarshal 2Way cart screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Troy Newport, General Manager, Cog Hill
Used by these and many more partner courses
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• Standard line of site and geofencing in real-time, to manage day to day operations and course traffic.
• Purchase the additional Analytics Hub and other modular features based on your course’s needs.
Used by these and many more partner courses:
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• Basic GPS cart tracking, to manage your cart fleet.
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• Full software package including Optimization features and the Analytics Hub.
• Best suited for courses who want to set goals, track and optimize, to improve.
Used by these and many more partner courses:
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• Unobtrusive GPS based tracking of cart fleet
• Neatly installed below the seat: no player interaction required
• Can be utilized for players, maintenance, operations teams
• Optional Geofence Buzzer for effective and player-friendly geofence compliance!
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– Drew Dunn, Head Golf Professional, East Lake, GA
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal Classic Installed devices, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
• GPS based tracking tag that clips onto golf bags, trolleys or caddy
• No installation required, simply hand-out and clip on
• No player interaction needed
Please Download the Classic Tag product PDF for full details.
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– Mike O’Reilly, PGA Golf Professional, Whistling Straits
Used by these and many more partner courses
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Optimize your on-course operation with Tagmarshal 2Way Mobile screens, giving you the tools to manage your operation effectively, increase efficiency, enhance the player experience and generate additional revenue.
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– Mario Guerra, PGA Head Professional, Quaker Ridge, NY
Used by these and many more partner courses
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Webinar: FastLane Golf – Pace of play matters and golfers will pay a premium
Wednesday, 10th April I 11h00 EST I 15h00 GMT
Webinar: How Tagmarshal Can Positively Affect Your Bottom Line
Monday, 11th March I 11h00 EST I 15h00 GMT
Webinar: Memorable Guest Experiences while Delivering Healthy Financial Returns to your Course
Tuesday, 11th December I 15h00 EST I 14h00 CST
Webinar: Adopting technology for a traditional game
Tuesday, 18th December I 15h00 EST I 14h00 CST
Webinar: Gain Management Oversight of Pace, Flow, and Unwanted Bottlenecks through Intuitive Data
Thursday, 22nd November I 15h00 EST I 14h00 CST
Webinar: Understanding your on-course operations with data and analytics
Thursday, 15th November I 15h00 EST I 14h00 CST
Webinar: Above and Beyond Members and Guests Expectations with Actionable Data
Thursday, 8th November I 16h00 EST I 15h00 CST
Register here:
Webinar: 5 ways to turn pace of play into a golf experience and revenue asset
Thursday, 22nd August I 16h00 EST I 15h00 CST
Register here:
Upcoming Webinar:
Player Experience and Pace of Play Symposium
Thursday, 4th October I 09h00 London and 10h00 South Africa
Register here:
Webinar: How are data and analytics empowering the golf industry?
Thursday, 30th August I 16h00 EST I 15h00 CST
Register here: