A quick 9 with Kristoff Both – Club de Golf Alcanada
Regarded as one of the best courses in Spain, Club de Golf Alcanada is a Robert Trent Jones Jr. designed course located in the northern part of the Mediterranean island of Mallorca.
In November 2019 Club de Golf Alcanada hosted the European Challenge Tour Grand Final, with the Italian Francesco Laporta claiming victory. The PGA EuroPro Tour announced that the 2021 Tour Championships will be held at Club de Golf Alcanada on October 20-22, 2021.
We chat to Kristoff Both, Director of Golf at Club de Golf Alcanada, who shares some insights into his operations and how they are preparing for this year’s PGA EuroPro Tour’s Tour Championship.
1. How would you describe your morning routine to kickstart your day?
I start my day by doing an indoor rowing workout while watching international news, followed by a shower and quick breakfast, and finally, head off to work while listening to Spanish news in the car.
2. How would you describe your ideal golf experience?
Great course conditions, good pace of play and great service, but most importantly good friends to play with.
3. What is your dream golf destination? Why?
I would love to play at some exotic golf destinations like Mauritius or the Dominican Republic, but I wouldn’t mind going back to Scotland or Ireland for some links golf. Again, it’s all about the people you play with, who can make the experience a little more enjoyable!
4. Since the implementation of the Tagmarshal system, how has the technology helped improve pace and field flow over the years?
Absolutely! All staff members are a lot more aware of what is happening on the golf course and it is a lot easier to provide preemptive support to possible slow play issues. Plus it’s a great management tool in case there are problems or customers require feedback regarding slow play.
5. What is the impact of Tagmarshal’s technology on the efficiency of the course at Alcanada?
As mentioned above, we can use our team more efficiently and we are able to better identify “problem areas” on the course where we might need to make changes on the course such as difficult rough areas or trim bushes, use easier pin positions on busy days, etc.
With the introduction of the Tagmarshal Analytics Hub, we can see in more detail where problem areas are found on the course that may course traffic, and make better-informed decisions more than ever before!
6. How does this result in cost savings and revenue-generating opportunities?
Here at Alcanada, we utilize Tagmarshal a customer retention tool. Excellent pace and flow of play means happier golfers that are more likely to return to our course.
At the same time our Caddiemaster staff, who also act as Player Assistants, bag drop, and starters can be used for different tasks, other than just managing pace of play on the course since we have implemented the Tagmarshal system.
They only act as Player Assistants, to help players when there is a problem or before issues arise on the course. They can give better service on tee 1 or at the bag drop, or do additional maintenance work around the clubhouse.
7. How have your guests responded to the overall on-course experience at Alcanada?
They love the system! They are glad to know that everything is under control even though they don’t see Player Assistants all the time. I think it is important for the players to know that the course is looking out for them.
8. Describe Tagmarshal in three words.
Course Management Revolution!
9. Alcanada will be hosting the 2021 Tour Championships in October. How is your facility preparing for this PGA EuroPro Tour event?
Having hosted the 2019 Challenge Tour Final, as well as hosting the Copa del Rey a couple of years ago, our team is all set for the final event of the EuroPro Tour in October 2021.
Our greens are usually putting above 10 on the Stimpmeter so we don’t have to do a lot of extra work to get the greens to the desired speed for the event. Additionally, October is a great month in Mallorca, and therefore, the course should be in great condition!
Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal’s technology has collected over 1 billion data points from more than 30 million rounds of golf and has relationships with in excess of 500 partners, including Hazeltine, Whistling Straits, Baltusrol, Fieldstone, Bandon Dunes, Serenoa and Erin Hills.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 35 of the Top 100 US courses, as well as many $30-$50 green fee courses, which are seeing excellent results using the system.